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Grain Free Dog Biscuits

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Grain Free Dog Biscuits is a Maybe.

Flapen Score
58
58 / 100
Top 17% of 875 Pet Supplies niches · +8 vs the category median of 50
Market size
£2.3M/yr922K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
55%top-5 click share · 3 brands · 135 sellers

Flapen Score

Grain Free Dog Biscuits against its category

The dotted line is the Pet Supplies average. Past it, Grain Free Dog Biscuits is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grain Free Dog Biscuits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grain Free Dog Biscuits 922K times last year and spent an estimated £2.3M. All 3 brands take every click. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 922K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months
922K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
15.2%
Market size, estimated
£2.3Ma year
Peak month
April1.9× the quietest month
Top search term
james wellbeloved dog food335K searches a year

02 · Price

A sale here is worth £16.27.

Listings sell for £16.27 on average, from £7.00 to £47.22. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £16.27 that is £49K to £65K a year per listing.

Average price
£16.27inside the $15 to $100 sweet spot
Price range
£7.00–£47.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
£49K–£65K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Food. It carries 858 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#45in Food
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
858per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Grain Free Dog Biscuits products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£227K£454K£682K£909K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

135

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 95%

Open market

0%

  • Wagg59%
  • James Wellbeloved33%
  • HARRINGTONS8%
  • Open — no brand owns it (0%)

Demand

Grain Free Dog Biscuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Grain Free Dog Biscuits search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • james wellbeloved dog food335K/yr
  • wagg dog food178K/yr
  • wagg74K/yr
  • wagg dog food 12kg33K/yr
  • harringtons superfood dry dog food27K/yr
  • grain free dry dog food37K/yr
  • ava dog food dry17K/yr
  • james wellbeloved24K/yr
  • working dog food14K/yr
  • james wellbeloved dog food 15kg13K/yr

Reviews and returns

What reviews say buyers love and hate about Grain Free Dog Biscuits

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Pet Friendly”
12%of negative reviews mention “Indigestion”
0.1%of orders come back
“Made my dog seriously ill with persistent diarrhea”
A buyer, on “Indigestion”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Grain Free Dog Biscuits questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data