Grain Free Dog Biscuits
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Grain Free Dog Biscuits is a Maybe.
- Flapen Score
- 58 / 100Top 17% of 875 Pet Supplies niches · +8 vs the category median of 5058
- Market size
- £2.3M/yr922K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 55%top-5 click share · 3 brands · 135 sellers
Flapen Score
Grain Free Dog Biscuits against its category
The dotted line is the Pet Supplies average. Past it, Grain Free Dog Biscuits is stronger. Inside it, weaker.
Market
The Grain Free Dog Biscuits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grain Free Dog Biscuits 922K times last year and spent an estimated £2.3M. All 3 brands take every click. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
15.2% of searches ended in a purchase last week.
Shoppers searched for this 922K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.
- Searches, last 12 months
- 922K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 15.2%
- Market size, estimated
- £2.3Ma year
- Peak month
- April1.9× the quietest month
- Top search term
- james wellbeloved dog food335K searches a year
02 · Price
A sale here is worth £16.27.
Listings sell for £16.27 on average, from £7.00 to £47.22. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £16.27 that is £49K to £65K a year per listing.
- Average price
- £16.27inside the $15 to $100 sweet spot
- Price range
- £7.00–£47.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £49K–£65K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Food. It carries 858 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Food
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 858per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Grain Free Dog Biscuits products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wagg Active Goodness Complete Dry Adult Dog Food Chicken & Veg 12kg - For All Active Working Dog Breeds
- Price
- £10.60
- Rating
- 4.6/5
- Reviews
- 2,670
- Age
- 4y ago

Wagg Active Goodness Complete Dry Adult Dog Food Beef & Veg 12kg - For All Active Working Dog Breeds
- Price
- £10.86
- Rating
- 4.6/5
- Reviews
- 2,553
- Age
- 4y ago

Wagg Meaty Goodness Complete Dry Adult Dog Food Beef Dinner 12kg - Meaty Ingredients Come 1st
- Price
- £10.86
- Rating
- 4.6/5
- Reviews
- 2,448
- Age
- 4y ago

James Wellbeloved Dog Adult Hypoallergenic Dry Food Lamb and Rice 2 kg
- Price
- £7.36
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 1y ago

Wagg Meaty Goodness Complete Dry Adult Dog Food Chicken Dinner 12kg - Meaty Ingredients Come 1st
- Price
- £11.00
- Rating
- 4.6/5
- Reviews
- 731
- Age
- 4y ago
Trending
90-day click momentum
James Wellbeloved Dog Adult Hypoallergenic Dry Food Grain Free Turkey 1.5 kg
- Price
- £8.96
- Rating
- 4.7/5
- Reviews
- 75
- Age
- 1y ago

Wagg Active Goodness Complete Dry Adult Dog Food Beef 1kg (Pack of 5)
- Price
- £9.13
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 3y ago

James Wellbeloved Adult Dog Food with Chicken and Rice 15kg
- Price
- £44.75
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago

James Wellbeloved Hypoallergenic Dry Dog Food for Adult Small Breed Grain Free Turkey and Vegetable 1.5 kg
- Price
- £8.73
- Rating
- 4.9/5
- Reviews
- 110
- Age
- 1y ago

Harringtons Superfoods Dry Adult Dog Food Salmon & Veg 1.7kg (Pack of 4)
- Price
- £18.01
- Rating
- 4.6/5
- Reviews
- 689
- Age
- 2y ago
Newest
by launch date
James Wellbeloved Dog Adult Hypoallergenic Dry Food Lamb and Rice 2 kg
- Price
- £7.36
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 1y ago

James Wellbeloved Dog Adult Hypoallergenic Dry Food Turkey and Rice 2 kg
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 1y ago

James Wellbeloved Hypoallergenic Dry Dog Food for Adult Small Breed Turkey & Rice 1.5 kg
- Price
- £7.36
- Rating
- 4.8/5
- Reviews
- 223
- Age
- 1y ago

James Wellbeloved Hypoallergenic Dry Dog Food for Adult Small Breed Grain Free Turkey and Vegetable 1.5 kg
- Price
- £8.73
- Rating
- 4.9/5
- Reviews
- 110
- Age
- 1y ago

James Wellbeloved Dog Senior Hypoallergenic Dry Food Turkey and Rice 2 kg
- Price
- £7.00
- Rating
- 4.8/5
- Reviews
- 362
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
135
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
0%
- Wagg59%
- James Wellbeloved33%
- HARRINGTONS8%
- Open — no brand owns it (0%)
Demand
Grain Free Dog Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Grain Free Dog Biscuits search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- james wellbeloved dog food335K/yr
- wagg dog food178K/yr
- wagg74K/yr
- wagg dog food 12kg33K/yr
- harringtons superfood dry dog food27K/yr
- grain free dry dog food37K/yr
- ava dog food dry17K/yr
- james wellbeloved24K/yr
- working dog food14K/yr
- james wellbeloved dog food 15kg13K/yr
Reviews and returns
What reviews say buyers love and hate about Grain Free Dog Biscuits
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Made my dog seriously ill with persistent diarrhea
tummy trouble from
Caused issues with my dog's stomach
Thats why its cheap
Not great price
I know these can be a little expensive
Patchy skin and itchy
my dog ended up with poor skin
possible allergies to other meat
Bigger than I thought
even though its meant for small dogs
This is a massive bag
it smells vile
I have noticed it's that smell
Smells a bit funny
Love
Its good for dogs
Dog Loves it
Dog's happy
Value for money
Best value
Great Deal
Always good quality delivered on time
Excellent product
a good quality food
They love the taste
Great food
The dogs likes this food
perfect size
True size
they are a manageable size for them
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grain Free Dog Biscuits questions
Answered from the same tracked data.









