grain free dog biscuits
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.3M£2.3M/yr · 922K searches
Price range
Great£7.00–£47.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.27avg listing price — sweet spot $15–$100
Review moat
Good858.17avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, grain free dog biscuits is a £2.3M/yr Amazon United Kingdom market (922K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
grain free dog biscuits market data
- Units sold / yr
- 125K–150K
- avg 3,000–4,000/product
- Revenue / yr
- £2.0M–£2.4M
- units × avg price
- Conversion rate
- 15.2%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
135
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
0%
- Wagg59%
- James Wellbeloved33%
- HARRINGTONS8%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top grain free dog biscuits search terms
- james wellbeloved dog food335K/yr
- wagg dog food178K/yr
- wagg74K/yr
- wagg dog food 12kg33K/yr
- harringtons superfood dry dog food27K/yr
- grain free dry dog food37K/yr
- ava dog food dry17K/yr
- james wellbeloved24K/yr
- working dog food14K/yr
- james wellbeloved dog food 15kg13K/yr
Top grain free dog biscuits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wagg Active Goodness Complete Dry Adult Dog Food Chicken & Veg 12kg - For All Active Working Dog Breeds
Wagg£10.604.6★2,670 rev
Wagg Active Goodness Complete Dry Adult Dog Food Beef & Veg 12kg - For All Active Working Dog Breeds
Wagg£10.864.6★2,553 rev
Wagg Meaty Goodness Complete Dry Adult Dog Food Beef Dinner 12kg - Meaty Ingredients Come 1st
Wagg£10.864.6★2,448 rev
James Wellbeloved Dog Adult Hypoallergenic Dry Food Lamb and Rice 2 kg
James Wellbeloved£7.364.7★254 rev
Wagg Meaty Goodness Complete Dry Adult Dog Food Chicken Dinner 12kg - Meaty Ingredients Come 1st
Wagg£11.004.6★731 rev
Newest
by launch dateJames Wellbeloved Dog Adult Hypoallergenic Dry Food Lamb and Rice 2 kg
James Wellbeloved£7.36254 rev
James Wellbeloved Dog Adult Hypoallergenic Dry Food Turkey and Rice 2 kg
James Wellbeloved£8.31220 rev
James Wellbeloved Hypoallergenic Dry Dog Food for Adult Small Breed Turkey & Rice 1.5 kg
James Wellbeloved£7.36223 rev
James Wellbeloved Hypoallergenic Dry Dog Food for Adult Small Breed Grain Free Turkey and Vegetable 1.5 kg
James Wellbeloved£8.73110 rev
James Wellbeloved Dog Senior Hypoallergenic Dry Food Turkey and Rice 2 kg
James Wellbeloved£7.00362 rev
Trending
90-day click momentum
James Wellbeloved Dog Adult Hypoallergenic Dry Food Grain Free Turkey 1.5 kg
James Wellbeloved£8.964.7★
Wagg Active Goodness Complete Dry Adult Dog Food Beef 1kg (Pack of 5)
Wagg£9.134.3★
James Wellbeloved Adult Dog Food with Chicken and Rice 15kg
James Wellbeloved£44.754.6★
James Wellbeloved Hypoallergenic Dry Dog Food for Adult Small Breed Grain Free Turkey and Vegetable 1.5 kg
James Wellbeloved£8.734.9★
Harringtons Superfoods Dry Adult Dog Food Salmon & Veg 1.7kg (Pack of 4)
HARRINGTONS£18.014.6★
What buyers say about grain free dog biscuits
What buyers praise and complain about, mined from review topics.What buyers love
“Its good for dogs”
“Value for money”
“Always good quality delivered on time”
“They love the taste”
“perfect size”
“As expected”
“Hypoallergenic”
“Doesnt smell and dog absolutely loves them”
“Range of flavours”
“Switching to this dry dog food was the best decision”
What buyers complain about
“Made my dog seriously ill with persistent diarrhea”
“Thats why its cheap”
“Patchy skin and itchy”
“Bigger than I thought”
“it smells vile”
“very hard was my initial thoughts also has almost no smell”
“food leaking out”
“Waggy dried dog food”
“Mouldy kibble”
“still dont no if it cancelled it did not tune up when it was supposed to had to go”
Common questions
- Is grain free dog biscuits profitable to sell on Amazon United Kingdom?
- The niche generates £2.3M/yr across 24 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the grain free dog biscuits niche?
- 3 brands and 135 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in grain free dog biscuits?
- Top complaints mined from reviews: Indigestion, Value For Money, Allergies. The return rate is 0.1%.
- When does demand for grain free dog biscuits peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the grain free dog biscuits niche?
- Listings span £7.00–£47.22; the average listing price is £16.27 (sweet spot $15–$100). The average incumbent carries 858 reviews — the moat a new listing must climb.