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Grain Free Dog Biscuits

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Grain Free Dog Biscuits is a Maybe.

Flapen Score
58
58 / 100
Top 17% of 875 Pet Supplies niches · +8 vs the category median of 50
Market size
£2.3M/yr922K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
55%top-5 click share · 3 brands · 135 sellers

Flapen Score

Grain Free Dog Biscuits against its category

The dotted line is the Pet Supplies average. Past it, Grain Free Dog Biscuits is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grain Free Dog Biscuits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grain Free Dog Biscuits 922K times last year and spent an estimated £2.3M. All 3 brands take every click. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

15.2% of searches ended in a purchase last week.

Shoppers searched for this 922K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months
922K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
15.2%
Market size, estimated
£2.3Ma year
Peak month
April1.9× the quietest month
Top search term
james wellbeloved dog food335K searches a year

02 · Price

A sale here is worth £16.27.

Listings sell for £16.27 on average, from £7.00 to £47.22. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £16.27 that is £49K to £65K a year per listing.

Average price
£16.27inside the $15 to $100 sweet spot
Price range
£7.00–£47.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
£49K–£65K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Food. It carries 858 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#45in Food
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
858per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Grain Free Dog Biscuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£227K£454K£682K£909K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

135

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

0%

  • Wagg59%
  • James Wellbeloved33%
  • HARRINGTONS8%
  • Open — no brand owns it (0%)

Demand

Grain Free Dog Biscuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Grain Free Dog Biscuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • james wellbeloved dog food335K/yr
  • wagg dog food178K/yr
  • wagg74K/yr
  • wagg dog food 12kg33K/yr
  • harringtons superfood dry dog food27K/yr
  • grain free dry dog food37K/yr
  • ava dog food dry17K/yr
  • james wellbeloved24K/yr
  • working dog food14K/yr
  • james wellbeloved dog food 15kg13K/yr

Reviews and returns

What reviews say buyers love and hate about Grain Free Dog Biscuits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Indigestion12%−0.07

Made my dog seriously ill with persistent diarrhea

tummy trouble from

Caused issues with my dog's stomach

Value For Money11%+0.99

Thats why its cheap

Not great price

I know these can be a little expensive

Allergies11%−0.04

Patchy skin and itchy

my dog ended up with poor skin

possible allergies to other meat

Size-Overall10%−0.03

Bigger than I thought

even though its meant for small dogs

This is a massive bag

Smell9%−0.03

it smells vile

I have noticed it's that smell

Smells a bit funny

Love

Pet Friendly33%

Its good for dogs

Dog Loves it

Dog's happy

Value For Money30%+0.99

Value for money

Best value

Great Deal

Quality-Overall16%−0.02

Always good quality delivered on time

Excellent product

a good quality food

Taste-Overall4%

They love the taste

Great food

The dogs likes this food

Size-Overall3%−0.03

perfect size

True size

they are a manageable size for them

FAQ

Common Grain Free Dog Biscuits questions

Answered from the same tracked data.