rabbit food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 579K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good978.78avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.14–£23.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.91avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rabbit food is a £1.1M/yr Amazon United Kingdom market (579K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
rabbit food market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- £991K–£1.2M
- units × avg price
- Conversion rate
- 19.0%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 37%
- Out of stock
- 2.9%
- Avg brand age
- 62 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
91
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
4%
- Supreme Petfoods51%
- Excel24%
- Extra Select10%
- Wagg5%
- Marriage's3%
- Seedzbox3%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top rabbit food search terms
- rabbit food374K/yr
- burgess excel rabbit food41K/yr
- rabbit pellets25K/yr
- science selective rabbit food24K/yr
- rabbit nuggets21K/yr
- excel rabbit food15K/yr
- selective rabbit food11K/yr
- bunny food8K/yr
- rabbit food 20kg9K/yr
- junior rabbit food6K/yr
Top rabbit food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Supreme Petfoods Science Selective Adult Rabbit 1.5kg
Supreme Petfoods£4.224.7★3,484 rev
Supreme Science Selective Adult Rabbit 3kg
Supreme Petfoods£7.174.7★3,484 rev
Supreme Tiny Friends Farm Russel Rabbit Tasty Mix 5kg
Supreme Petfoods£8.864.7★523 rev
Burgess Excel Nuggets with Mint Adult Rabbit Food 3 kg
Excel£7.584.7★1,104 rev
Tiny Friends Farm Russel Rabbit Tasty Nuggets
Supreme Petfoods£4.144.7★311 rev
Newest
by launch date
Burgess Excel Adult Rabbit Food with Mint 6kg Rabbit Nuggets for Adult Rabbits High Fibre Mint Pellets (Pack of 2)
Excel£15.139 rev
Marriages - Adult Rabbit Pellets Nutritious Rabbit Nuggets (2kg)
Marriage's£4.17176 rev
Marriages - Indoor Rabbit Food Rabbit Pellets with Targeted Protein (2kg)
Marriage's£4.57176 rev
Burgess Excel Rabbit Food with Mint 1.8kg Adult Rabbit Nuggets High Fibre Mint Pellets
Excel£5.89274 rev
Tiny Friends Farm Russel Rabbit Tasty Nuggets
Supreme Petfoods£4.14311 rev
Trending
90-day click momentumBurgess Excel Adult Rabbit Food with Mint 6kg Rabbit Nuggets for Adult Rabbits High Fibre Mint Pellets (Pack of 2)
Excel£15.135.0★
Extra Select Premium Rabbit Mix Bucket 5L - Balanced Complementary Feed with Pellets Forage Vitamins & Minerals (Packaging may vary)
Extra Select£7.564.5★
Rabbit Food For Indoor & Outdoor Rabbits 1.8kg - Crunchy Grain and Vegetable Mix - SeedzBox Rabbit Food - Natural Feed For Bunnies - Dried Grass Oats and Carrots - High in Fibre and Healthy Fats
Seedzbox£10.814.3★
Supreme Tiny Friends Farm Russel Rabbit Tasty Mix 5kg
Supreme Petfoods£8.864.7★
Tiny Friends Farm Russel Rabbit Tasty Nuggets
Supreme Petfoods£4.144.7★
What buyers say about rabbit food
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Rabbit loves it”
“Good quality feed”
“Plenty of variety”
“Exactly as described”
“Rabbits are enjoying it”
“the price for the size you get is great”
“Good product always stick with this”
“the texture seems to be satisfying on their teeth too as these are larger pellets”
“Soft and easy for them to eat”
What buyers complain about
“Pellets are very small”
“obviously cheap tasting for him :”
“Infested”
“Overpriced”
“No product and the picture was not of our front door”
“Its main ingredient is alfalfa which causes digestive problems in a lot of adult rabbits including my own currently”
“My x4 rabbits died after giving the”
“These are also harder to retrieve”
Top return reasons
Common questions
- Is rabbit food profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (56/100).
- How competitive is the rabbit food niche?
- 9 brands and 91 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in rabbit food?
- Top complaints mined from reviews: Size-Overall, Taste-Overall, Contamination. The return rate is 0.0%.
- When does demand for rabbit food peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the rabbit food niche?
- Listings span £4.14–£23.20; the average listing price is £9.91 (sweet spot $15–$100). The average incumbent carries 979 reviews — the moat a new listing must climb.