Skip to content

Rabbit Food

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 93% of clicks, so Rabbit Food is a Maybe.

Flapen Score
56
56 / 100
Top 24% of 875 Pet Supplies niches · +6 vs the category median of 50
Market size
£1.1M/yr579K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
46%top-5 click share · 9 brands · 91 sellers

Flapen Score

Rabbit Food against its category

The dotted line is the Pet Supplies average. Past it, Rabbit Food is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rabbit Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rabbit Food 579K times last year and spent an estimated £1.1M. The top 5 brands take 93% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

19.0% of searches ended in a purchase last week.

Shoppers searched for this 579K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
579K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
19.0%
Market size, estimated
£1.1Ma year
Peak month
October1.2× the quietest month
Top search term
rabbit food374K searches a year

02 · Price

A sale here is worth £9.91.

Listings sell for £9.91 on average, from £4.14 to £23.20. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £9.91 that is £30K to £40K a year per listing.

Average price
£9.91under the $15 to $100 sweet spot
Price range
£4.14–£23.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£30K–£40K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #66 within Small Animals. It carries 979 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
56%
Out of stock, average day
2.9%
Average rank
#66in Small Animals
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
979per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Rabbit Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£54K£109K£163K£218K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

91

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

4%

  • Supreme Petfoods51%
  • Excel24%
  • Extra Select10%
  • Wagg5%
  • Marriage's3%
  • Seedzbox3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Rabbit Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Rabbit Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rabbit food374K/yr
  • burgess excel rabbit food41K/yr
  • rabbit pellets25K/yr
  • science selective rabbit food24K/yr
  • rabbit nuggets21K/yr
  • excel rabbit food15K/yr
  • selective rabbit food11K/yr
  • bunny food8K/yr
  • rabbit food 20kg9K/yr
  • junior rabbit food6K/yr

Reviews and returns

What reviews say buyers love and hate about Rabbit Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.03

Pellets are very small

these are very small pellets

Very small pellets

Taste-Overall13%+0.45

obviously cheap tasting for him :

Contamination13%−0.04

Infested

Product was infested with moth larvae

Value For Money13%+1.22

Overpriced

Advertised Vs Actual Product13%−0.04

No product and the picture was not of our front door

Love

Value For Money26%+1.22

Good value for money

Good price

Good value for the money

Pet Friendly25%

Rabbit loves it

Pets love this

Great purchase rabbit loves

Quality-Overall23%+0.14

Good quality feed

Excellent product

I find this to be quality food

Taste-Overall10%+0.45

Plenty of variety

Great food

I imagine they taste nice considering how much they love them

Advertised Vs Actual Product3%−0.04

Exactly as described

Item as described

As Described

Return

0.0% Return rate 0% Fixable by listing

Quality-Overall100%▁▁▁█▁▁

FAQ

Common Rabbit Food questions

Answered from the same tracked data.