Rabbit Food
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 93% of clicks, so Rabbit Food is a Maybe.
- Flapen Score
- 56 / 100Top 24% of 875 Pet Supplies niches · +6 vs the category median of 5056
- Market size
- £1.1M/yr579K searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 46%top-5 click share · 9 brands · 91 sellers
Flapen Score
Rabbit Food against its category
The dotted line is the Pet Supplies average. Past it, Rabbit Food is stronger. Inside it, weaker.
Market
The Rabbit Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rabbit Food 579K times last year and spent an estimated £1.1M. The top 5 brands take 93% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
19.0% of searches ended in a purchase last week.
Shoppers searched for this 579K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 579K
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 19.0%
- Market size, estimated
- £1.1Ma year
- Peak month
- October1.2× the quietest month
- Top search term
- rabbit food374K searches a year
02 · Price
A sale here is worth £9.91.
Listings sell for £9.91 on average, from £4.14 to £23.20. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £9.91 that is £30K to £40K a year per listing.
- Average price
- £9.91under the $15 to $100 sweet spot
- Price range
- £4.14–£23.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £30K–£40K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
37% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #66 within Small Animals. It carries 979 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 56%
- Out of stock, average day
- 2.9%
- Average rank
- #66in Small Animals
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 979per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Rabbit Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Supreme Petfoods Science Selective Adult Rabbit 1.5kg
- Price
- £4.22
- Rating
- 4.7/5
- Reviews
- 3,484
- Age
- 16y ago

Supreme Science Selective Adult Rabbit 3kg
- Price
- £7.17
- Rating
- 4.7/5
- Reviews
- 3,484
- Age
- 16y ago

Supreme Tiny Friends Farm Russel Rabbit Tasty Mix 5kg
- Price
- £8.86
- Rating
- 4.7/5
- Reviews
- 523
- Age
- 15y ago

Burgess Excel Nuggets with Mint Adult Rabbit Food 3 kg
- Price
- £7.58
- Rating
- 4.7/5
- Reviews
- 1,104
- Age
- 4y ago

Tiny Friends Farm Russel Rabbit Tasty Nuggets
- Price
- £4.14
- Rating
- 4.7/5
- Reviews
- 311
- Age
- 3y ago
Trending
90-day click momentum
Burgess Excel Adult Rabbit Food with Mint 6kg Rabbit Nuggets for Adult Rabbits High Fibre Mint Pellets (Pack of 2)
- Price
- £15.13
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 4mo ago

Extra Select Premium Rabbit Mix Bucket 5L - Balanced Complementary Feed with Pellets Forage Vitamins & Minerals (Packaging may vary)
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 3,081
- Age
- 8y ago

Rabbit Food For Indoor & Outdoor Rabbits 1.8kg - Crunchy Grain and Vegetable Mix - SeedzBox Rabbit Food - Natural Feed For Bunnies - Dried Grass Oats and Carrots - High in Fibre and Healthy Fats
- Price
- £10.81
- Rating
- 4.3/5
- Reviews
- 269
- Age
- 6y ago

Supreme Tiny Friends Farm Russel Rabbit Tasty Mix 5kg
- Price
- £8.86
- Rating
- 4.7/5
- Reviews
- 523
- Age
- 15y ago

Tiny Friends Farm Russel Rabbit Tasty Nuggets
- Price
- £4.14
- Rating
- 4.7/5
- Reviews
- 311
- Age
- 3y ago
Newest
by launch date
Burgess Excel Adult Rabbit Food with Mint 6kg Rabbit Nuggets for Adult Rabbits High Fibre Mint Pellets (Pack of 2)
- Price
- £15.13
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 4mo ago

Marriages - Adult Rabbit Pellets Nutritious Rabbit Nuggets (2kg)
- Price
- £4.17
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 1y ago

Marriages - Indoor Rabbit Food Rabbit Pellets with Targeted Protein (2kg)
- Price
- £4.57
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 1y ago

Burgess Excel Rabbit Food with Mint 1.8kg Adult Rabbit Nuggets High Fibre Mint Pellets
- Price
- £5.89
- Rating
- 4.8/5
- Reviews
- 274
- Age
- 1y ago

Tiny Friends Farm Russel Rabbit Tasty Nuggets
- Price
- £4.14
- Rating
- 4.7/5
- Reviews
- 311
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
91
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
4%
- Supreme Petfoods51%
- Excel24%
- Extra Select10%
- Wagg5%
- Marriage's3%
- Seedzbox3%
- Open — no brand owns it (3 brands, 4%)
Demand
Rabbit Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Rabbit Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rabbit food374K/yr
- burgess excel rabbit food41K/yr
- rabbit pellets25K/yr
- science selective rabbit food24K/yr
- rabbit nuggets21K/yr
- excel rabbit food15K/yr
- selective rabbit food11K/yr
- bunny food8K/yr
- rabbit food 20kg9K/yr
- junior rabbit food6K/yr
Reviews and returns
What reviews say buyers love and hate about Rabbit Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Pellets are very small
these are very small pellets
Very small pellets
obviously cheap tasting for him :
Infested
Product was infested with moth larvae
Overpriced
No product and the picture was not of our front door
Love
Good value for money
Good price
Good value for the money
Rabbit loves it
Pets love this
Great purchase rabbit loves
Good quality feed
Excellent product
I find this to be quality food
Plenty of variety
Great food
I imagine they taste nice considering how much they love them
Exactly as described
Item as described
As Described
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rabbit Food questions
Answered from the same tracked data.









