Dog Urine Neutraliser

Shoppers searched for this 852K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £812K a year.

Searches, last 12 months

852K

Growth, 90 days vs prior 90

+38.4%

Conversion, latest week

10.9%

Market size, estimated

£812Ka year

Peak month

July3.2× the quietest month

Top search term

enzyme cleaner209K searches a year

Listings sell for £8.71 on average, from £2.80 to £18.23. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £8.71 that is £44K to £52K a year per listing.

Average price

£8.71under the $15 to $100 sweet spot

Price range

£2.80–£18.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

5,000–6,000

Revenue per listing a year

£44K–£52K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Cats. It carries 15,333 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#5in Cats

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

15,333per listing

Listings tracked

17

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months