Dog Urine Neutraliser

Shoppers searched for this 852K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £812K a year.

Searches, last 12 months

852K

Growth, 90 days vs prior 90

+38.4%

Conversion, latest week

10.9%

Market size, estimated

£812Ka year

Peak month

July3.2× the quietest month

Top search term

enzyme cleaner209K searches a year

Listings sell for £8.71 on average, from £2.80 to £18.23. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £8.71 that is £44K to £52K a year per listing.

Average price

£8.71under the $15 to $100 sweet spot

Price range

£2.80–£18.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

5,000–6,000

Revenue per listing a year

£44K–£52K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Cats. It carries 15,333 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#5in Cats

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

15,333per listing

Listings tracked

17

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months