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Cat Bowl

Maybe

Returns run at only 1.2% of orders. But prices span $3.04–$17.59, mostly outside the sweet spot, so Cat Bowl is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 875 Pet Supplies niches · +9 vs the category median of 50
Market size
£881K/yr1.8M searches / yr
90-day growth
+6.6%search demand this quarter
Competition
44%top-5 click share · 27 brands · 60 sellers

Flapen Score

Cat Bowl against its category

The dotted line is the Pet Supplies average. Past it, Cat Bowl is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Bowl 1.8M times last year and spent an estimated £881K. The top 5 brands take 55% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £881K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
5.6%
Market size, estimated
£881Ka year
Peak month
November1.3× the quietest month
Top search term
cat bowls537K searches a year

02 · Price

A sale here is worth £8.99.

Listings sell for £8.99 on average, from £3.04 to £17.59. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £8.99 that is £9K to £11K a year per listing.

Average price
£8.99under the $15 to $100 sweet spot
Price range
£3.04–£17.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #95 within Cats. It carries 2,023 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
97%
Out of stock, average day
2.4%
Average rank
#95in Cats
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,023per listing
Listings tracked
37

04 · Newcomers

Amazon counts 5 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Cat Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£44K£88K£132K£176K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

60

Top-5 brand share

55%

Top 20: 93%

Top-5 click share

44%

Top 20: 82%

Open market

40%

  • Amazon Basics17%
  • Speedy Panther14%
  • Mason Cash11%
  • PETKIT6%
  • Kingdom6%
  • Radsocken6%

Demand

Cat Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cat Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat bowls537K/yr
  • cat bowl198K/yr
  • cat food bowl154K/yr
  • raised cat bowls153K/yr
  • cat water bowl126K/yr
  • cat bowls with stand tilted78K/yr
  • kitten bowls46K/yr
  • ceramic cat bowls61K/yr
  • cat food bowls56K/yr
  • elevated cat bowl41K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Bowl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.23

Didn't last

it isnt durable

Broke quickly

Size-Overall13%

Bit too big

Not fit for purpose

too small

Quality-Overall9%+0.41

Base quality is not perfect

The plastic is lower quality than I expected too

Bad quality

Water Flow4%−0.05

Barely any water came out

nobody is in to pump the water

no water was flowing

Value For Money4%+0.80

Did find cheaper

A bit expensive for what they are

another slightly more expensive brand

Love

Pet Friendly17%

Cats love it

My dogs love it

Cat Approved

Quality-Overall17%+0.41

Brilliant quality

Good quality bowls

Great quality, had it for a few months

Ease Of Cleaning12%+0.75

Clean easily

the bowls are easy to clean

Easy to wash

Value For Money10%+0.80

Excellent value for money

Great value for money

Great deal

Size-Overall8%

Ideal height for my cat

Good size

Great height

Return

1.2% Return rate 51% Fixable by listing

Size-Overall38%█▆▆█▆▅

Bit too big

Not fit for purpose

too small

Defective Material/Parts11%█▅▅▅▅▅
Quality-Overall7%▇█▄▇▄▅

Base quality is not perfect

The plastic is lower quality than I expected too

Bad quality

Functionality-Overall6%▁▅█▆▇▅

But they just dont work

Stops working suddenly after a few months

Mine has stopped working anyway advice what's wrong

Material Quality4%▁▅█▃▄▅

Looks nice,but the plastic is cheap and not durable

the material is so thin

just plastic rubbish

FAQ

Common Cat Bowl questions

Answered from the same tracked data.