Dog Toothpaste
Dog Toothpaste shows searches that convert (19.8% search→purchase), but prices mostly outside the sweet spot ($2.52–$15.24) keeps it on the watch list.
Flapen Score
Is Dog Toothpaste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Toothpaste is a £1.2M/yr Amazon United Kingdom market (716K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 54/100.
Dog Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -11.4% over the last 90 days and 19.8% of searches end in a purchase.
£1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 18 products
Top Dog Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Beaphar - Liver Flavour Toothpaste with Enzymes - Dental Care for Cats & Dogs - Helps Control Plaque and Tartar and Freshen Breath - Supports Normal Gum Function Fluoride & Xylitol-Free - 100g Tube
- Price
- £3.60
- Rating
- 4.3/5
- Reviews
- 15,331
- Age
- 10y ago
Virbac CET Enzymatic Toothpaste for Dogs - Control Bacteria & Reduce Plaque | Poultry Flavour | 70G
- Price
- £12.86
- Rating
- 4.5/5
- Reviews
- 1,454
- Age
- 11y ago
Vet Strength Pure Enzymatic Dog & Cat Toothpaste | 100g Beef Flavour | Enzyme Pet Toothpaste for Tartar Removal Bad Breath Teeth Cleaning | Safe for Puppies & Kittens
- Price
- £8.30
- Rating
- 4.2/5
- Reviews
- 1,153
- Age
- 1y ago
Vets Best Dental Gel Toothpaste for Dogs 100g
- Price
- £3.79
- Rating
- 4.4/5
- Reviews
- 3,005
- Age
- 10y ago
Virbac CET Enzymatic Toothpaste | Control Oral Bacteria Reduce Plaque & Bad Breath | Dental Care Toothpaste for Cats & Dogs | Poultry Flavour 70g Tube
- Price
- £12.48
- Rating
- 4.4/5
- Reviews
- 21,486
- Age
- 10y ago
Trending
90-day click momentum
Protexin Veterinary PlaqEase Dental Powder for Dogs and Cats Helps Reduce Plaque Tartar and Bad Breath Easy Daily Oral Care Supplement 75g
- Price
- £11.15
- Rating
- 4.1/5
- Reviews
- 346
- Age
- 1y ago
Croci Gills - Toothpaste for dogs with mint for cleaning and oral hygiene of dogs prevents bad breath 100g
- Price
- £2.52
- Rating
- 4.3/5
- Reviews
- 1,830
- Age
- 8y ago
Virbac CET Enzymatic Toothpaste | Control Oral Bacteria Reduce Plaque & Bad Breath | Dental Care Toothpaste for Cats & Dogs | Poultry Flavour 70g Tube
- Price
- £12.48
- Rating
- 4.4/5
- Reviews
- 21,486
- Age
- 10y ago
Beaphar Liver Flavour Toothpaste with Enzymes - Peppermint Oil & Parsley for Extra Fresh Breath - Dental Care for Cats & Dogs - Helps Control Plaque and Tartar Fluoride & Xylitol-Free - 100g Tube
- Price
- £4.32
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 1y ago
BUGALUGS Plaque Off Remover for Dog 70g Teeth & Bad Breath 100% Natural | Plaque Off Dogs No Need for Dog Toothbrush or Dog Toothpaste | Remove Dog Bad Breath & Plaque Remover for Dogs & Cats (70g)
- Price
- £9.53
- Rating
- 4.3/5
- Reviews
- 2,859
- Age
- 3y ago
Newest
by launch dateBeaphar Liver Flavour Toothpaste with Enzymes - Peppermint Oil & Parsley for Extra Fresh Breath - Dental Care for Cats & Dogs - Helps Control Plaque and Tartar Fluoride & Xylitol-Free - 100g Tube
- Price
- £4.32
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 1y ago
Protexin Veterinary PlaqEase Dental Powder for Dogs and Cats Helps Reduce Plaque Tartar and Bad Breath Easy Daily Oral Care Supplement 75g
- Price
- £11.15
- Rating
- 4.1/5
- Reviews
- 346
- Age
- 1y ago
Vet Strength Pure Enzymatic Dog & Cat Toothpaste | 100g Beef Flavour | Enzyme Pet Toothpaste for Tartar Removal Bad Breath Teeth Cleaning | Safe for Puppies & Kittens
- Price
- £8.30
- Rating
- 4.2/5
- Reviews
- 1,153
- Age
- 1y ago
Bugalugs Dental Enzymatic Dog Toothpaste & Cat Toothpaste for Dog Teeth Cleaning Dog Breath Freshener Dog Plaque Remover & Tartar for Pets use with Our Dog Toothbrush & Cat Toothbrush (Liver 75g)
- Price
- £8.36
- Rating
- 4.0/5
- Reviews
- 529
- Age
- 2y ago
Bugalugs Dog Toothpaste Gel - Dog Teeth Cleaning Products for Cats and Dogs Fresh Mint Dog Breath Freshener & Dog Plaque Remover use with Bugalugs Dog Toothbrush & Cat Toothbrush
- Price
- £6.26
- Rating
- 4.3/5
- Reviews
- 455
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
102
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
16%
- Beaphar29%
- Virbac28%
- BUGALUGS10%
- The Doggy Dentists8%
- Vet's Best7%
- VETIQ3%
- Open — no brand owns it (6 brands, 16%)
Dog Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Dog Toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dog toothpaste437K/yr
- virbac enzymatic toothpaste for dogs48K/yr
- dog toothpaste for tartar removal50K/yr
- enzymatic toothpaste dogs34K/yr
- toothpaste for dogs31K/yr
- dog tooth paste16K/yr
- dog toothpaste enzymatic15K/yr
- beaphar toothpaste for dogs17K/yr
- dogs toothpaste14K/yr
- dog enzymatic toothpaste8K/yr
What reviews say buyers love and hate about Dog Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“the kit itself feels well made”
“Very tasty all my dogs love it”
“Fresher breath”
“reasonably priced”
“Easy to use”
What buyers complain about
72% of reviews“Smells fishy”
“Didnt work”
“no so good for breath”
“Thought it was a bit pricey”
“Gave dog diarrhea”
Dog Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dog Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
