dental sticks dogs
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 793K searches
Competition
Great35%top-5 click share — an open shelf
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay£0.86–£22.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.90avg listing price — sweet spot $15–$100
Review moat
Okay3,491.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dental sticks dogs is a £1.2M/yr Amazon United Kingdom market (793K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dental sticks dogs market data
- Units sold / yr
- 125K–150K
- avg 3,000–4,000/product
- Revenue / yr
- £1.2M–£1.5M
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 74%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
130
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
35%
Top 20: 84%
Open market
14%
- Pedigree42%
- Pooch & Mutt16%
- Dentalife11%
- Upperizon10%
- Cowjag5%
- Forthglade3%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top dental sticks dogs search terms
- dental sticks dogs253K/yr
- dog dental sticks120K/yr
- dentastix100K/yr
- dental sticks51K/yr
- dog dental chews37K/yr
- dentastix medium dog42K/yr
- dentastix large dog35K/yr
- pedigree dentastix29K/yr
- dentalife20K/yr
- dental chews for dogs17K/yr
Top dental sticks dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pedigree DentaStix Daily Dental Chews Medium Dog 10-25kg 105 Sticks
Upperizon£15.534.8★1,462 rev
Pedigree DentaStix - Daily Dental Chews For Medium Dogs (10-25 kg) 112 Sticks
Pedigree£18.014.8★12,246 rev
PEDIGREE DENTASTIX - Dental Dog Chews - Adult Large Dogs 25kg+ - 4 x 28 Sticks - Megapack of Dog Dental Sticks
Pedigree£22.354.8★7,579 rev
DENTALIFE Medium Dog Dental Sticks - Chicken 2 x 42 Pack
Dentalife£13.064.7★5,773 rev
PEDIGREE DENTASTIX Fresh - Dental Dog Chews - Medium Dogs 10-25kg - 4 x 28 Sticks - Megapack of Dog Dental Sticks
Pedigree£16.834.7★4,398 rev
Newest
by launch date
Omni Dental Sticks for Dogs - Dual Texture with PlaqBlast Technology Natural Plaque Remover with Toothpaste-like Anti-Plaque Core Vet Formulated Hypoallergenic Soya & Grain Free 7 Sticks
Omni£8.26128 rev
Pedigree Dentastix Light 28 Sticks Dental Chews Medium Dog Treats
Pedigree£5.25133 rev
Pedigree Dentastix Light 35 Sticks Dental Chews Small Dog
Pedigree£4.72143 rev
Pedigree Dentastix Light 21 Sticks Dental Chews Large Dog Treats
Pedigree£5.2643 rev
ProDen PlaqueOff 13 Dental Bones for Medium & Large Dogs Tartar Plaque & Bad Breath Remover Improves Overall Oral Health Pack of 2 (Chicken)
ProDen PlaqueOff£15.211,584 rev
Trending
90-day click momentumPedigree Dentastix Light 21 Sticks Dental Chews Large Dog Treats
Pedigree£5.264.2★
Omni Dental Sticks for Dogs - Dual Texture with PlaqBlast Technology Natural Plaque Remover with Toothpaste-like Anti-Plaque Core Vet Formulated Hypoallergenic Soya & Grain Free 7 Sticks
Omni£8.264.4★
Pedigree Dentastix Light 35 Sticks Dental Chews Small Dog
Pedigree£4.724.6★
Pedigree Dentastix Light 28 Sticks Dental Chews Medium Dog Treats
Pedigree£5.254.5★
Pooch & Mutt - Cheddar Cheese Dog Dental Sticks (Regular Sticks) Dog Dental Chew for Teeth and Gums Cleaning 1 pack of 7 sticks (packaging may vary)
Pooch & Mutt£3.224.3★
What buyers say about dental sticks dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Dogs approved”
“Good price”
“Good quality chew at a good price”
“Excellent chews”
“Excellent treat”
“As advertised”
“breath is fresher”
“They are a convenient size”
“They smell fresh”
“keeps her teeth healthy”
What buyers complain about
“They do smell like bad feet”
“Dog chew”
“Wll priced too”
“Diarrhea”
“The size of the sticks are quite long”
“have very hard chew stick”
“I have a dog with lots of allergies”
“His breath isnt noticeably better”
“dont last unfortunately”
“wrong advertising”
Common questions
- Is dental sticks dogs profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 38 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (58/100).
- How competitive is the dental sticks dogs niche?
- 13 brands and 130 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in dental sticks dogs?
- Top complaints mined from reviews: Smell, Ease Of Chewing/Swallowing, Value For Money. The return rate is 0.0%.
- When does demand for dental sticks dogs peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the dental sticks dogs niche?
- Listings span £0.86–£22.35; the average listing price is £9.90 (sweet spot $15–$100). The average incumbent carries 3,492 reviews — the moat a new listing must climb.