Dental Sticks Dogs
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -3.0% this quarter, so Dental Sticks Dogs is a Maybe.
- Flapen Score
- 58 / 100Top 17% of 875 Pet Supplies niches · +8 vs the category median of 5058
- Market size
- £1.2M/yr793K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 35%top-5 click share · 13 brands · 130 sellers
Flapen Score
Dental Sticks Dogs against its category
The dotted line is the Pet Supplies average. Past it, Dental Sticks Dogs is stronger. Inside it, weaker.
Market
The Dental Sticks Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dental Sticks Dogs 793K times last year and spent an estimated £1.2M. The top 5 brands take 83% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 14.9% of those searches ended in a purchase.
Shoppers searched for this 793K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 793K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 14.9%
- Market size, estimated
- £1.2Ma year
- Peak month
- June1.2× the quietest month
- Top search term
- dental sticks dogs253K searches a year
02 · Price
A sale here is worth £9.90.
Listings sell for £9.90 on average, from £0.86 to £22.35. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £9.90 that is £30K to £40K a year per listing.
- Average price
- £9.90under the $15 to $100 sweet spot
- Price range
- £0.86–£22.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £30K–£40K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Health Supplies. It carries 3,492 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 87%
- Out of stock, average day
- 0.0%
- Average rank
- #60in Health Supplies
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,492per listing
- Listings tracked
- 38
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Dental Sticks Dogs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pedigree DentaStix Daily Dental Chews Medium Dog 10-25kg 105 Sticks
- Price
- £15.53
- Rating
- 4.8/5
- Reviews
- 1,462
- Age
- 7y ago

Pedigree DentaStix - Daily Dental Chews For Medium Dogs (10-25 kg) 112 Sticks
- Price
- £18.01
- Rating
- 4.8/5
- Reviews
- 12,246
- Age
- 8y ago

PEDIGREE DENTASTIX - Dental Dog Chews - Adult Large Dogs 25kg+ - 4 x 28 Sticks - Megapack of Dog Dental Sticks
- Price
- £22.35
- Rating
- 4.8/5
- Reviews
- 7,579
- Age
- 8y ago

DENTALIFE Medium Dog Dental Sticks - Chicken 2 x 42 Pack
- Price
- £13.06
- Rating
- 4.7/5
- Reviews
- 5,773
- Age
- 5y ago

PEDIGREE DENTASTIX Fresh - Dental Dog Chews - Medium Dogs 10-25kg - 4 x 28 Sticks - Megapack of Dog Dental Sticks
- Price
- £16.83
- Rating
- 4.7/5
- Reviews
- 4,398
- Age
- 13y ago
Trending
estimated 90-day click momentum
Pedigree Dentastix Light 21 Sticks Dental Chews Large Dog Treats
- Price
- £5.26
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 11mo ago

Omni Dental Sticks for Dogs - Dual Texture with PlaqBlast Technology Natural Plaque Remover with Toothpaste-like Anti-Plaque Core Vet Formulated Hypoallergenic Soya & Grain Free 7 Sticks
- Price
- £8.26
- Rating
- 4.4/5
- Reviews
- 128
- Age
- 8mo ago

Pedigree Dentastix Light 35 Sticks Dental Chews Small Dog
- Price
- £4.72
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 11mo ago

Pedigree Dentastix Light 28 Sticks Dental Chews Medium Dog Treats
- Price
- £5.25
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 11mo ago

Pooch & Mutt - Cheddar Cheese Dog Dental Sticks (Regular Sticks) Dog Dental Chew for Teeth and Gums Cleaning 1 pack of 7 sticks (packaging may vary)
- Price
- £3.22
- Rating
- 4.3/5
- Reviews
- 432
- Age
- 12y ago
Newest
by launch date
Omni Dental Sticks for Dogs - Dual Texture with PlaqBlast Technology Natural Plaque Remover with Toothpaste-like Anti-Plaque Core Vet Formulated Hypoallergenic Soya & Grain Free 7 Sticks
- Price
- £8.26
- Rating
- 4.4/5
- Reviews
- 128
- Age
- 8mo ago

Pedigree Dentastix Light 28 Sticks Dental Chews Medium Dog Treats
- Price
- £5.25
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 11mo ago

Pedigree Dentastix Light 35 Sticks Dental Chews Small Dog
- Price
- £4.72
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 11mo ago

Pedigree Dentastix Light 21 Sticks Dental Chews Large Dog Treats
- Price
- £5.26
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 11mo ago

ProDen PlaqueOff 13 Dental Bones for Medium & Large Dogs Tartar Plaque & Bad Breath Remover Improves Overall Oral Health Pack of 2 (Chicken)
- Price
- £15.21
- Rating
- 4.4/5
- Reviews
- 1,584
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
13 rising
Sellers
130
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 84%
Open market
14%
- Pedigree42%
- Pooch & Mutt16%
- Dentalife11%
- Upperizon10%
- Cowjag5%
- Forthglade3%
- Open — no brand owns it (7 brands, 14%)
Demand
Dental Sticks Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Dental Sticks Dogs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dental sticks dogs253K/yr
- dog dental sticks120K/yr
- dentastix100K/yr
- dental sticks51K/yr
- dog dental chews37K/yr
- dentastix medium dog42K/yr
- dentastix large dog35K/yr
- pedigree dentastix29K/yr
- dentalife20K/yr
- dental chews for dogs17K/yr
Reviews and returns
What reviews say buyers love and hate about Dental Sticks Dogs
We read the reviews and the return reasons for every product selling here.
“They do smell like bad feet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dental Sticks Dogs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









