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Dental Sticks Dogs

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -3.0% this quarter, so Dental Sticks Dogs is a Maybe.

Flapen Score
58
58 / 100
Top 17% of 875 Pet Supplies niches · +8 vs the category median of 50
Market size
£1.2M/yr793K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
35%top-5 click share · 13 brands · 130 sellers

Flapen Score

Dental Sticks Dogs against its category

The dotted line is the Pet Supplies average. Past it, Dental Sticks Dogs is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dental Sticks Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dental Sticks Dogs 793K times last year and spent an estimated £1.2M. The top 5 brands take 83% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 793K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
793K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
14.9%
Market size, estimated
£1.2Ma year
Peak month
June1.2× the quietest month
Top search term
dental sticks dogs253K searches a year

02 · Price

A sale here is worth £9.90.

Listings sell for £9.90 on average, from £0.86 to £22.35. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £9.90 that is £30K to £40K a year per listing.

Average price
£9.90under the $15 to $100 sweet spot
Price range
£0.86–£22.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
£30K–£40K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Health Supplies. It carries 3,492 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#60in Health Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,492per listing
Listings tracked
38

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
55 months

Products

Top Dental Sticks Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£35K£70K£105K£140K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

130

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

35%

Top 20: 84%

Open market

14%

  • Pedigree42%
  • Pooch & Mutt16%
  • Dentalife11%
  • Upperizon10%
  • Cowjag5%
  • Forthglade3%
  • Open — no brand owns it (7 brands, 14%)

Demand

Dental Sticks Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Dental Sticks Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dental sticks dogs253K/yr
  • dog dental sticks120K/yr
  • dentastix100K/yr
  • dental sticks51K/yr
  • dog dental chews37K/yr
  • dentastix medium dog42K/yr
  • dentastix large dog35K/yr
  • pedigree dentastix29K/yr
  • dentalife20K/yr
  • dental chews for dogs17K/yr

Reviews and returns

What reviews say buyers love and hate about Dental Sticks Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell12%−0.06

They do smell like bad feet

strange smell too

Smells awful

Ease Of Chewing/Swallowing10%−0.05

Dog chew

takes longer to chew

Im afraid my dog wont be able to chew -

Value For Money10%+1.23

Wll priced too

Cheaper then

Although quite expensive

Indigestion10%−0.07

Diarrhea

vomited soon after eating it

Really upset my dogs tummy

Size-Overall7%−0.01

The size of the sticks are quite long

They are large

Smaller

Love

Pet Friendly36%

Dogs approved

Dog approved

Dogs enjoy them

Value For Money21%+1.23

Good price

Good value for money

Excellent Value for Money

Quality-Overall9%+0.38

Good quality chew at a good price

Very good product, my Frenchie has an awful mouth, I gave her one stick to chew on, her teeth are lovely and white and look so much better, just ordered more

Excellent product

Ease Of Chewing/Swallowing5%−0.05

Excellent chews

easy to chew

Chewy

Taste-Overall5%−0.01

Excellent treat

Great Treats

They taste lovely

FAQ

Common Dental Sticks Dogs questions

Answered from the same tracked data.