cat carrier
Worth a lookShows a $1.1M/yr market, but a deep review moat (8,956 avg reviews) keeps it on the watch list.
Market size
Great£1.1M£1.1M/yr · 2.0M searches
Price range
Good£8.77–£27.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.73avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Review moat
Bad8,956.15avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, cat carrier is a £1.1M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat carrier market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- £824K–£1.1M
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 78%
- Out of stock
- 10.7%
- Avg brand age
- 32 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
29
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
18%
- Conlun18%
- Morpilot16%
- Amazon Basics14%
- DPWEION12%
- GRTLPOK12%
- Kerbl Pet10%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top cat carrier search terms
- cat carrier1.0M/yr
- pet carrier155K/yr
- cat carrier large158K/yr
- large cat carrier104K/yr
- cat bag70K/yr
- cat carrier bag44K/yr
- cat box56K/yr
- cat basket54K/yr
- rabbit carrier36K/yr
- cat carriers & travel products44K/yr
Top cat carrier products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morpilot Cat Carrier - Airline Approved Top Opening Portable Dog Bag with Breathable Mesh/Removable Mat Adjustable Shoulder Strap & Bowl Foldable Travel Cage M Grey (Max 7kg)
Morpilot£21.184.6★32,311 rev
Conlun Cat Carrier Airline Approved Soft-Sided Dog Carrier with Inner Safety Leash Pet Transport Carrier for Small-Medium Cats Puppies up to 7KG Collapsible Travel Kitten Carrier Bag Black(M)
Conlun£12.444.7★1,206 rev
Dycietx Soft Sided Foldable Cat/Dog/Pet/Puppy Carrier Bag Portable Pets Travel Carriers For Cats/Dogs With Shoulder Strap & Removable Mat Durable Cat Basket of 17 lbs Airline Approved(Black M)
GRTLPOK£13.024.4★2,154 rev
Amazon Basics Hard-Sided Cat Carrier Two-Door Top-Load Pet Dog/Cat Travel Box Carrier Blue 48.3 L x 32 B x 25.4 H cm
Amazon Basics£20.944.6★63,730 rev
Conlun Cat Carrier Bag Soft-Sided Pet Carriers for Dogs with 4-Sided Mesh Airline Approved Cat Transport Carrier for Small&Medium Cats Kitten Puppy Up to 6Kg Collapsible Cat Travel Carrier-M Black
Conlun£11.354.6★1,998 rev
Newest
by launch date
REQUISITE NEEDS Pet Carrier Soft-Sided Foldable Travel Bag Airline Approved Large Size for Cats and Dogs up to 17 lbs Black with Shoulder Strap and Removable Mat
REQUISITE NEEDS£11.7865 rev
Amazon Basics Tote-Like Soft Cat & Dog Carrier with Adjustable Shoulder Strap Airline-Approved Foldable and Portable Design Mesh Ventilation 43.2cm x 27.9cm x 27.9cm Grey
Amazon Basics£13.32251 rev
Soft Sided Cat/Pet/Dog Carrier Bag Portable Foldable Pets Travel Carriers For Cats/Dogs With Shoulder Strap & Removable Mat Durable Puppy Basket of 16 lbs Airline Approved - Grey
DPWEION£12.96232 rev
Soft Sided Portable Cat Carrier Foldable Pet Travel Carriers Bag For Cats/Small Dog/Puppy With Shoulder Strap & Removable Mat Comfort Cat Basket Airline Approved(Black/Medium)
DPWEION£11.15330 rev
Soft Sided Portable Cat Carrier Foldable Pet Travel Carriers Bag For Cats/Small Dog/Puppy With Shoulder Strap & Removable Mat Comfort Cat Basket Airline Approved(Pink/Medium)
DPWEION£11.12330 rev
Trending
90-day click momentum
Yipincover Cat Carriers Soft-Sided Pet Carrier for Small Cats Dogs Puppies up to 1-15 LBS TSA Airline Approved (Medium Pink)
Yipincover£16.994.7★
DONYER POWER Soft Sided Pet Carrier for Cats Comfort Airline Approved Under Seat Travel Tote Bag with Mesh Top and Sides BLUE
DONYER POWER£10.024.3★
Amazon Basics Tote-Like Soft Cat & Dog Carrier with Adjustable Shoulder Strap Airline-Approved Foldable and Portable Design Mesh Ventilation 43.2cm x 27.9cm x 27.9cm Grey
Amazon Basics£13.324.4★
Rosewood Eco Line Recycled Plastic Pet Carrier for Travel - Ice Blue/Black - Medium
Rosewood£18.264.2★
Soft-Sided Foldable Cat/Dog/Pet/Puppy Carrier Bag Portable Pets Travel Carriers For Cats/Dogs/Pets With Shoulder Strap & Removable Mat Durable Comfort Cat Basket Airline Approved(Pink Medium)
Apuucse£9.664.4★
What buyers say about cat carrier
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“I was happy with size”
“Very sturdy”
“Fantastic price”
“Dog loves it”
“Brilliant easy fold away”
“As seen very good”
“Very pleased with this lightweight”
“Comfortable”
“Really well designed”
What buyers complain about
“The base doesnt fit”
“Not Sturdy Enough”
“Unsafe Quality”
“Broke instantly”
“Doesn't keep cat secure”
“Chemical smell”
“Mislead and disappointed”
“Unfortunately cheap, thin material and looks like it is easy to break which is not dare for the furbabies”
“Not very comfortable”
“Came in parts which I found difficult to put together”
Top return reasons
Common questions
- Is cat carrier profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 27 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the cat carrier niche?
- 14 brands and 29 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in cat carrier?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.9%.
- When does demand for cat carrier peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the cat carrier niche?
- Listings span £8.77–£27.12; the average listing price is £13.73 (sweet spot $15–$100). The average incumbent carries 8,956 reviews — the moat a new listing must climb.