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Cat Carrier

Maybe

Shoppers spend $1.1M a year here. But the average product has 8,956 reviews to catch up to, so Cat Carrier is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£1.1M/yr2.0M searches / yr
90-day growth
+5.8%search demand this quarter
Competition
53%top-5 click share · 14 brands · 29 sellers

Flapen Score

Cat Carrier against its category

The dotted line is the Pet Supplies average. Past it, Cat Carrier is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Carrier market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Carrier 2.0M times last year and spent an estimated £1.1M. The top 5 brands take 72% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+5.8%
Conversion, latest week
3.8%
Market size, estimated
£1.1Ma year
Peak month
September1.3× the quietest month
Top search term
cat carrier1.0M searches a year

02 · Price

A sale here is worth £13.73.

Listings sell for £13.73 on average, from £8.77 to £27.12. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £13.73 that is £21K to £27K a year per listing.

Average price
£13.73under the $15 to $100 sweet spot
Price range
£8.77–£27.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£21K–£27K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #10 within Cats. It carries 8,956 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
93%
Out of stock, average day
10.7%
Average rank
#10in Cats
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,956per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cat Carrier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£42K£84K£126K£169K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

29

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

18%

  • Conlun18%
  • Morpilot16%
  • Amazon Basics14%
  • DPWEION12%
  • GRTLPOK12%
  • Kerbl Pet10%

Demand

Cat Carrier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cat Carrier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat carrier1.0M/yr
  • pet carrier155K/yr
  • cat carrier large158K/yr
  • large cat carrier104K/yr
  • cat bag70K/yr
  • cat carrier bag44K/yr
  • cat box56K/yr
  • cat basket54K/yr
  • rabbit carrier36K/yr
  • cat carriers & travel products44K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Carrier

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.18

The base doesnt fit

Not fit for purpose

Bit small

Strength15%−0.04

Not Sturdy Enough

Not very sturdy

Bit flimsy

Quality-Overall14%−0.02

Unsafe Quality

Cheap product

Bad quality

Durability7%−0.07

Broke instantly

Broke after 2 weeks

keeps falling apart at the worst times

Escape Proof5%−0.03

Doesn't keep cat secure

still went through everything to my car

Cat could open the door just by tapping it - it breaks away from housing

Love

Quality-Overall17%−0.02

Excellent product

Very well-made

A really good quality carrier

Size-Overall12%−0.18

I was happy with size

Good size

easy to fit

Strength10%−0.04

Very sturdy

Sturdy safe cat box

Very sturdy cat box

Value For Money10%+0.85

Fantastic price

Excellent value for money

Excellent value

Pet Friendly9%

Dog loves it

dog seemed happy enough

My cats love it

Return

2.9% Return rate 83% Fixable by listing

Size-Overall77%███▇██

The base doesnt fit

Not fit for purpose

Bit small

Strength5%▅▅▅█▄█

Not Sturdy Enough

Not very sturdy

Bit flimsy

Defective Material/Parts3%▄▅▆███
Quality-Overall2%▆▄▅█▇▄

Unsafe Quality

Cheap product

Bad quality

Escape Proof2%█▅▅▄▆▇

Doesn't keep cat secure

still went through everything to my car

Cat could open the door just by tapping it - it breaks away from housing

FAQ

Common Cat Carrier questions

Answered from the same tracked data.