cat scratching post
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible£3.4M£3.4M/yr · 5.6M searches
Avg price
Incredible£28.74avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great£7.63–£80.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,570.33avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cat scratching post is a £3.4M/yr Amazon United Kingdom market (5.6M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Worth a look — 64/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat scratching post market data
- Units sold / yr
- 100K–125K
- avg 1,500–2,000/product
- Revenue / yr
- £2.9M–£3.6M
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 92%
- Out of stock
- 3.5%
- Avg brand age
- 31 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
33
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
28%
Top 20: 64%
Open market
24%
- HOMIDEC21%
- Feandrea18%
- Heybly13%
- Yaheetech11%
- Amazon Basics7%
- Taoqimiao5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top cat scratching post search terms
- cat tree2.3M/yr
- cat scratching post1.4M/yr
- cat tower433K/yr
- cat tree for indoor cats329K/yr
- cat tree for large cats163K/yr
- cat scratch post124K/yr
- cat towers for indoor cats98K/yr
- cat climbing frame87K/yr
- large cat tree83K/yr
- scratch post for cats68K/yr
Top cat scratching post products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yaheetech 139cm Cat Tree for Indoor Cats with Scratching Posts Dark Grey
Yaheetech£26.264.6★6,141 rev
HOMIDEC Cat Tree 151cm Cat Tower for Indoor Kitty with Cat Scratching Post
HOMIDEC£36.264.5★2,373 rev
HOMIDEC Cat Tree 112cm Cat Scratching Post for Indoor Cats Cats Tower
HOMIDEC£25.474.4★2,056 rev
Amazon Basics Cat Scratching Post for Indoor Cats Standard with Dangling Toy 80 cm Grey
Amazon Basics£14.524.7★32,466 rev
Cat Tree 145cm Stable Cat Scratching Post for Indoor Cats Multi-Level Cat Climbing Tower with Posts Fully Wrapped in Natural Sisal Rope Suitable for Kitty Kitten
HOMIDEC£32.704.5★3,793 rev
Newest
by launch date
Heybly Cat Tree 65cm Cat Tower with Spacious Top Perch for Large Cats Stair-Style Cat House Furniture with Dual-Layer Condos Sisal Scratching Posts Cozy Basket & Pompom Light Gray HCT204SW
Heybly£31.61404 rev
Heybly Cat Tree 125 cm Cat Tower for Indoor Cats Cat Scratching Post with Hidden Space Sturdy Steel Tube Soft Plush Top Perch and Cozy Hammock Light Gray HCT200SW
Heybly£28.90559 rev
Feandrea Cat Tree Cat Tower with Sisal Post Cat Condo Light Grey PCT50WV1
Feandrea£16.86280 rev
HOMIDEC Cat Tree 112cm Cat Scratching Post for Indoor Cats Cats Tower
HOMIDEC£25.472,056 rev
Heybly Cat Tree with Self Groomer Brush 108cm Cat Tower Condo for Indoor Cats with Cat Scratching Post & Board Kitty House with Padded Plush Perch and Basket Light Gray HCT005SW
Heybly£28.58584 rev
Trending
90-day click momentum
Feandrea Cat Tree Tower 143 cm Multi-Level Plush Cat Condo with 4 Scratching Posts 2 Perches Cave Hammock Pompoms Smoky Grey PCT161G01
Feandrea£25.864.6★
Heybly Cat Tree 65cm Cat Tower with Spacious Top Perch for Large Cats Stair-Style Cat House Furniture with Dual-Layer Condos Sisal Scratching Posts Cozy Basket & Pompom Light Gray HCT204SW
Heybly£31.614.2★
Heybly Cat Tree with Self Groomer Brush 108cm Cat Tower Condo for Indoor Cats with Cat Scratching Post & Board Kitty House with Padded Plush Perch and Basket Light Gray HCT005SW
Heybly£28.584.3★
Heybly Cat Tree 125 cm Cat Tower for Indoor Cats Cat Scratching Post with Hidden Space Sturdy Steel Tube Soft Plush Top Perch and Cozy Hammock Light Gray HCT200SW
Heybly£28.904.3★
Nobleza - Cat Scratching Post Small Cat Activity Center Kitty Climbing Tree with sisal Kitten Play Tower with Hanging Toys Grey 25 * 25 * 35cm
Nobleza£8.884.2★
What buyers say about cat scratching post
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable for cats”
“Money well spent”
“Sturdy Construction”
“Excellent quality, product and easy to put together”
“easy assembly”
“Simple and small”
“Now does not scratch chair”
“very durable”
“looks as advertised”
“Great toy”
What buyers complain about
“Not fit for purpose”
“Not sturdy at all”
“Didnt last”
“After just 1 month it's coming apart poor quality”
“Was a little difficult to put together”
“overpriced”
“instructions poor”
“Picture is misleading”
“.Dont buy it thinking its dark blue”
“Weird design, flimsy”
Top return reasons
Common questions
- Is cat scratching post profitable to sell on Amazon United Kingdom?
- The niche generates £3.4M/yr across 61 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (64/100).
- How competitive is the cat scratching post niche?
- 22 brands and 33 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in cat scratching post?
- Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 0.5%.
- When does demand for cat scratching post peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the cat scratching post niche?
- Listings span £7.63–£80.45; the average listing price is £28.74 (sweet spot $15–$100). The average incumbent carries 3,570 reviews — the moat a new listing must climb.