Cat Scratching Post

Shoppers searched for this 5.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.4M a year.

Searches, last 12 months

5.6M

Growth, 90 days vs prior 90

-8.1%

Conversion, latest week

2.1%

Market size, estimated

£3.4Ma year

Peak month

December1.6× the quietest month

Top search term

cat tree2.3M searches a year

Listings sell for £28.74 on average, from £7.63 to £80.45. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £28.74 that is £43K to £57K a year per listing.

Average price

£28.74inside the $15 to $100 sweet spot

Price range

£7.63–£80.45

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

1,500–2,000

Revenue per listing a year

£43K–£57K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #27 within Cats. It carries 3,570 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

70%

Out of stock, average day

3.5%

Average rank

#27in Cats

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,570per listing

Listings tracked

61

12 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

9Amazon's first-year sales bar

Average brand age

31 months