Cat Scratching Post

Shoppers searched for this 5.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.4M a year.

Searches, last 12 months

5.6M

Growth, 90 days vs prior 90

-8.1%

Conversion, latest week

2.1%

Market size, estimated

£3.4Ma year

Peak month

December1.6× the quietest month

Top search term

cat tree2.3M searches a year

Listings sell for £28.74 on average, from £7.63 to £80.45. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £28.74 that is £43K to £57K a year per listing.

Average price

£28.74inside the $15 to $100 sweet spot

Price range

£7.63–£80.45

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

1,500–2,000

Revenue per listing a year

£43K–£57K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #27 within Cats. It carries 3,570 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

70%

Out of stock, average day

3.5%

Average rank

#27in Cats

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,570per listing

Listings tracked

61

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

9Amazon's first-year sales bar

Average brand age

31 months