health supplies for dogs
Worth a lookShows searches that convert (20.1% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.5M£1.5M/yr · 530K searches
Avg price
Good£13.72avg listing price — sweet spot $15–$100
Price range
Okay£8.38–£20.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,987.92avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, health supplies for dogs is a £1.5M/yr Amazon United Kingdom market (530K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
health supplies for dogs market data
- Units sold / yr
- 100K–125K
- avg 6,000–8,000/product
- Revenue / yr
- £1.4M–£1.7M
- units × avg price
- Conversion rate
- 20.1%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 31%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
32
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Protexin Veterinary57%
- Protexin30%
- VetPlus5%
- Remedime4%
- YuMOVE3%
- Vetuk2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.9×
Top health supplies for dogs search terms
- pro kolin for dogs90K/yr
- protexin72K/yr
- prokoline paste for dogs58K/yr
- protexin pro kolin for dogs51K/yr
- prokolin30K/yr
- promax for dogs30K/yr
- pro kolin31K/yr
- protexin for dogs24K/yr
- prokolin for dogs25K/yr
- pro kolin advanced for dogs28K/yr
Top health supplies for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Protexin Veterinary Pro-Kolin Advanced for Dogs Advanced for Dogs 60 ml
Protexin Veterinary£19.674.7★6,380 rev
Pro-Kolin Advanced Dogs 30ml Syringes
Protexin Veterinary£14.874.7★12,570 rev
Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Gut Soothing Formula with Kaolin Helps Firm Stools Vet Recommended 30ml Syringe
Protexin£11.854.6★15,379 rev
Pro-Kolin Advanced Dogs 15ml Syringes
Protexin Veterinary£9.884.7★12,570 rev
Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Stool Firming Formula with Kaolin Vet Recommended Ideal for Cats & Small Dogs 15ml Syringe
Protexin£8.384.6★15,379 rev
Newest
by launch date
YuMOVE Digestive Care Rapid Dog Pre and Probiotic Paste for Gut Health Digestive Supplements with Fast-Acting Ingredients for Medium Dogs 30ml
YuMOVE£11.88562 rev
Remedime Probiotic & Prebiotic Paste to Sooth the Gut Lining and Firm-up Faeces - For Dogs & Cats | 15ml
Remedime£8.381,162 rev
VetUK 60 ml Probiotic for Dogs & Cats prokoline paste for dogs Digestive Support and Gut Health Supplement for Loose Stools
Vetuk£10.4694 rev
Protexin Veterinary Pro-Kolin Advanced for Dogs Advanced for Dogs 60 ml
Protexin Veterinary£19.676,380 rev
Pro-Kolin Advanced Dogs 30ml Syringes
Protexin Veterinary£14.8712,570 rev
Trending
90-day click momentumVetUK 60 ml Probiotic for Dogs & Cats prokoline paste for dogs Digestive Support and Gut Health Supplement for Loose Stools
Vetuk£10.464.1★
Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Gut Soothing Formula with Kaolin Helps Firm Stools Vet Recommended 30ml Syringe
Protexin£11.854.6★
Protexin Pro-Fibre for Dogs High-Fibre Digestive Supplement with Prebiotics & Postbiotics Fibre for Dogs to Support Gut Health Immune Anal Glands & Stool Support Protexin Dog Supplement 500g
Protexin£11.064.6★
Promax Nutritional Supplement for Large Dogs 30ml Syringe (Packaging May Vary)
VetPlus£20.194.7★
Protexin Veterinary Synbiotic D-C Capsules High-Concentrated Probiotic & Prebiotic Supplement for Dogs & Cats Supports Gut Health Digestion 50 One-a-Day Capsules
Protexin Veterinary£16.324.7★
What buyers say about health supplies for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Value for money”
“After seeing the positive reviews”
“Easy to use”
“the dog loves it”
“Calms my little dog's tummy straightaway”
“Worked like a charm”
“My dog absolutely loves the taste”
“She loves the taste too a big plus”
“both had had a solid poo. soft”
“The ingredients seem good quality”
What buyers complain about
“recently we found it to be not very effective”
“Very expensive I'm on a tight budget so have to budget carefully not sure whether to try a different brand”
“then she had a month-long spell of occasional diarrhea”
“Not to my dog's taste”
“Very loose stools”
“within 3 days the smell had stopped”
“Poor quality”
“the last purchase was reformulated, darker in colour and stickier”
“Allergic reaction”
“now is just a plunger that makes it impossible to control the dosage”
Top return reasons
Common questions
- Is health supplies for dogs profitable to sell on Amazon United Kingdom?
- The niche generates £1.5M/yr across 13 tracked products. 90-day search growth is +7.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the health supplies for dogs niche?
- 6 brands and 32 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in health supplies for dogs?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Indigestion. The return rate is 0.1%.
- When does demand for health supplies for dogs peak?
- Demand peaks in Sep; the busiest month runs 2.9× the quietest.
- What does it cost to enter the health supplies for dogs niche?
- Listings span £8.38–£20.19; the average listing price is £13.72 (sweet spot $15–$100). The average incumbent carries 6,988 reviews — the moat a new listing must climb.