Health Supplies for Dogs
MaybeBuyers convert on 20.1% of searches. But the top 5 brands take 98% of clicks, so Health Supplies for Dogs is a Maybe.
- Flapen Score
- 51 / 100Top 44% of 875 Pet Supplies niches · +1 vs the category median of 5051
- Market size
- £1.5M/yr530K searches / yr
- 90-day growth
- +7.0%search demand this quarter
- Competition
- 74%top-5 click share · 6 brands · 32 sellers
Flapen Score
Health Supplies for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Health Supplies for Dogs is stronger. Inside it, weaker.
Market
The Health Supplies for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Health Supplies for Dogs 530K times last year and spent an estimated £1.5M. The top 5 brands take 98% of clicks. Demand peaks in Sep. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 20.1% of those searches ended in a purchase.
Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.
- Searches, last 12 months
- 530K
- Growth, 90 days vs prior 90
- +7.0%
- Conversion, latest week
- 20.1%
- Market size, estimated
- £1.5Ma year
- Peak month
- September2.9× the quietest month
- Top search term
- pro kolin for dogs90K searches a year
02 · Price
A sale here is worth £13.72.
Listings sell for £13.72 on average, from £8.38 to £20.19. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £13.72 that is £82K to £110K a year per listing.
- Average price
- £13.72under the $15 to $100 sweet spot
- Price range
- £8.38–£20.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £82K–£110K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
31% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Health Supplies. It carries 6,988 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Health Supplies
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,988per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Health Supplies for Dogs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Protexin Veterinary Pro-Kolin Advanced for Dogs Advanced for Dogs 60 ml
- Price
- £19.67
- Rating
- 4.7/5
- Reviews
- 6,380
- Age
- 7y ago

Pro-Kolin Advanced Dogs 30ml Syringes
- Price
- £14.87
- Rating
- 4.7/5
- Reviews
- 12,570
- Age
- 7y ago

Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Gut Soothing Formula with Kaolin Helps Firm Stools Vet Recommended 30ml Syringe
- Price
- £11.85
- Rating
- 4.6/5
- Reviews
- 15,379
- Age
- 18y ago

Pro-Kolin Advanced Dogs 15ml Syringes
- Price
- £9.88
- Rating
- 4.7/5
- Reviews
- 12,570
- Age
- 7y ago

Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Stool Firming Formula with Kaolin Vet Recommended Ideal for Cats & Small Dogs 15ml Syringe
- Price
- £8.38
- Rating
- 4.6/5
- Reviews
- 15,379
- Age
- 18y ago
Trending
estimated 90-day click momentum
VetUK 60 ml Probiotic for Dogs & Cats prokoline paste for dogs Digestive Support and Gut Health Supplement for Loose Stools
- Price
- £10.46
- Rating
- 4.1/5
- Reviews
- 94
- Age
- 2y ago

Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Gut Soothing Formula with Kaolin Helps Firm Stools Vet Recommended 30ml Syringe
- Price
- £11.85
- Rating
- 4.6/5
- Reviews
- 15,379
- Age
- 18y ago

Protexin Pro-Fibre for Dogs High-Fibre Digestive Supplement with Prebiotics & Postbiotics Fibre for Dogs to Support Gut Health Immune Anal Glands & Stool Support Protexin Dog Supplement 500g
- Price
- £11.06
- Rating
- 4.6/5
- Reviews
- 8,757
- Age
- 18y ago

Promax Nutritional Supplement for Large Dogs 30ml Syringe (Packaging May Vary)
- Price
- £20.19
- Rating
- 4.7/5
- Reviews
- 751
- Age
- 13y ago

Protexin Veterinary Synbiotic D-C Capsules High-Concentrated Probiotic & Prebiotic Supplement for Dogs & Cats Supports Gut Health Digestion 50 One-a-Day Capsules
- Price
- £16.32
- Rating
- 4.7/5
- Reviews
- 1,332
- Age
- 15y ago
Newest
by launch date
YuMOVE Digestive Care Rapid Dog Pre and Probiotic Paste for Gut Health Digestive Supplements with Fast-Acting Ingredients for Medium Dogs 30ml
- Price
- £11.88
- Rating
- 4.5/5
- Reviews
- 562
- Age
- 1y ago

Remedime Probiotic & Prebiotic Paste to Sooth the Gut Lining and Firm-up Faeces - For Dogs & Cats | 15ml
- Price
- £8.38
- Rating
- 4.6/5
- Reviews
- 1,162
- Age
- 2y ago

VetUK 60 ml Probiotic for Dogs & Cats prokoline paste for dogs Digestive Support and Gut Health Supplement for Loose Stools
- Price
- £10.46
- Rating
- 4.1/5
- Reviews
- 94
- Age
- 2y ago

Protexin Veterinary Pro-Kolin Advanced for Dogs Advanced for Dogs 60 ml
- Price
- £19.67
- Rating
- 4.7/5
- Reviews
- 6,380
- Age
- 7y ago

Pro-Kolin Advanced Dogs 30ml Syringes
- Price
- £14.87
- Rating
- 4.7/5
- Reviews
- 12,570
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
32
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Protexin Veterinary57%
- Protexin30%
- VetPlus5%
- Remedime4%
- YuMOVE3%
- Vetuk2%
Demand
Health Supplies for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.9×
Search terms
Top Health Supplies for Dogs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pro kolin for dogs90K/yr
- protexin72K/yr
- prokoline paste for dogs58K/yr
- protexin pro kolin for dogs51K/yr
- prokolin30K/yr
- promax for dogs30K/yr
- pro kolin31K/yr
- protexin for dogs24K/yr
- prokolin for dogs25K/yr
- pro kolin advanced for dogs28K/yr
Reviews and returns
What reviews say buyers love and hate about Health Supplies for Dogs
We read the reviews and the return reasons for every product selling here.
“recently we found it to be not very effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Health Supplies for Dogs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









