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Health Supplies for Dogs

Maybe

Buyers convert on 20.1% of searches. But the top 5 brands take 98% of clicks, so Health Supplies for Dogs is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£1.5M/yr530K searches / yr
90-day growth
+7.0%search demand this quarter
Competition
74%top-5 click share · 6 brands · 32 sellers

Flapen Score

Health Supplies for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Health Supplies for Dogs is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Health Supplies for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Health Supplies for Dogs 530K times last year and spent an estimated £1.5M. The top 5 brands take 98% of clicks. Demand peaks in Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

20.1% of searches ended in a purchase last week.

Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
530K
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
20.1%
Market size, estimated
£1.5Ma year
Peak month
September2.9× the quietest month
Top search term
pro kolin for dogs90K searches a year

02 · Price

A sale here is worth £13.72.

Listings sell for £13.72 on average, from £8.38 to £20.19. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £13.72 that is £82K to £110K a year per listing.

Average price
£13.72under the $15 to $100 sweet spot
Price range
£8.38–£20.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£82K–£110K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

31% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Health Supplies. It carries 6,988 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#13in Health Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,988per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Health Supplies for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£146K£293K£439K£585K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

32

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Protexin Veterinary57%
  • Protexin30%
  • VetPlus5%
  • Remedime4%
  • YuMOVE3%
  • Vetuk2%

Demand

Health Supplies for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.9×

Search terms

Top Health Supplies for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pro kolin for dogs90K/yr
  • protexin72K/yr
  • prokoline paste for dogs58K/yr
  • protexin pro kolin for dogs51K/yr
  • prokolin30K/yr
  • promax for dogs30K/yr
  • pro kolin31K/yr
  • protexin for dogs24K/yr
  • prokolin for dogs25K/yr
  • pro kolin advanced for dogs28K/yr

Reviews and returns

What reviews say buyers love and hate about Health Supplies for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.10

recently we found it to be not very effective

Doesn't Work

Not applicable

Value For Money14%+0.78

Very expensive I'm on a tight budget so have to budget carefully not sure whether to try a different brand

Slightly cheaper than one i usually buy

cost a fortune

Indigestion10%−0.05

then she had a month-long spell of occasional diarrhea

they were still struggling with digestion issues

who has quite a sensitive stomach

Taste-Overall8%−0.03

Not to my dog's taste

Cant be very tasty

so its obviously not that tasty or appealing so I mix it into the end of her meal when needed

Size-Overall6%

Very loose stools

it's a larger tub than I expected

has got very expensive and smaller

Love

Value For Money21%+0.78

Value for money

Excellent value for money

Excellent price

Quality-Overall18%+0.12

After seeing the positive reviews

Excellent Product

reliable

Ease Of Use8%+0.49

Easy to use

Easy to measure and administer

Easy to administer

Pet Friendly8%

the dog loves it

Happy dog

Really helped my dog

Soothing/Teething8%+0.79

Calms my little dog's tummy straightaway

really helps settle a tummy

Great helped my dogs tummy

Return

0.1% Return rate 44% Fixable by listing

Advertised Vs Actual Product33%▁▁▁▁██
Functionality-Overall22%▁▁▁▁██

recently we found it to be not very effective

Doesn't Work

Not applicable

Defective Material/Parts17%▁▁█▁▆▁
Certifications11%▁▁▁▁▁█
Size-Overall11%█▁▁▁▁▁

Very loose stools

it's a larger tub than I expected

has got very expensive and smaller

FAQ

Common Health Supplies for Dogs questions

Answered from the same tracked data.