Hypoallergenic Dog Food

Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months

452K

Growth, 90 days vs prior 90

-10.6%

Conversion, latest week

11.9%

Market size, estimated

£1.7Ma year

Peak month

June2.0× the quietest month

Top search term

hypoallergenic dog food162K searches a year

Listings sell for £31.59 on average, from £7.36 to £71.48. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £31.59 that is £63K to £79K a year per listing.

Average price

£31.59inside the $15 to $100 sweet spot

Price range

£7.36–£71.48

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

£63K–£79K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Food. It carries 921 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

45%

Out of stock, average day

0.0%

Average rank

#145in Food

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

921per listing

Listings tracked

22

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

78 months