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Renal Cat Food

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 94% of clicks, so Renal Cat Food is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 875 Pet Supplies niches · +12 vs the category median of 50
Market size
£1.2M/yr572K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
34%top-5 click share · 11 brands · 151 sellers

Flapen Score

Renal Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Renal Cat Food is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Renal Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Renal Cat Food 572K times last year and spent an estimated £1.2M. The top 5 brands take 94% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 572K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
572K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
11.1%
Market size, estimated
£1.2Ma year
Peak month
May4.2× the quietest month
Top search term
royal canin cat food321K searches a year

02 · Price

A sale here is worth £19.14.

Listings sell for £19.14 on average, from £1.32 to £46.11. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £19.14 that is £14K to £19K a year per listing.

Average price
£19.14inside the $15 to $100 sweet spot
Price range
£1.32–£46.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
£14K–£19K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #81 within Cats. It carries 1,346 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
56%
Out of stock, average day
0.5%
Average rank
#81in Cats
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,346per listing
Listings tracked
52

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Renal Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£37K£73K£110K£146K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

151

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

34%

Top 20: 71%

Open market

4%

  • ROYAL CANIN68%
  • Royal Canin Veterinary Diet15%
  • Pro Plan Veterinary Diets8%
  • Purina2%
  • Pro Plan2%
  • RECOACTIV1%
  • Open — no brand owns it (5 brands, 4%)

Demand

Renal Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.2×

Search terms

Top Renal Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal canin cat food321K/yr
  • renal cat food53K/yr
  • royal canin renal cat food35K/yr
  • royal canin dry cat food23K/yr
  • royal canin cat food dry25K/yr
  • renal cat food wet28K/yr
  • royal canin renal cat food wet11K/yr
  • royal canin cat9K/yr
  • royal canin renal7K/yr
  • renal cat food dry9K/yr

Reviews and returns

What reviews say buyers love and hate about Renal Cat Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money34%−0.03

It's not the cheapest

This isnt cheap

A bit pricey

Size-Overall9%−0.04

Tiny bag,

Pieces too big

Small

Indigestion6%−0.04

Some foods can upset her stomach

No idea if its helping with his kidneys

Cat for renal problems

Smell5%−0.02

his heads starting smelling again

it smells awful

Smells very strongly of Marmite like this companies other recovery product

Taste-Overall5%−0.05

bland for cat taste buds

Not to every cats taste

wasn't keen on the taste - had to mix with treat pastes to get him to eat it

Love

Pet Friendly33%

Good for cats

Cats love it

My cat likes this

Value For Money15%−0.03

Worth the money

Good value for money

Good price

Quality-Overall13%+1.02

Good quality cat meat

Top quality cat biscuits

Best quality

Taste-Overall12%−0.05

good food

My cat loves this food

Great food

Flavor3%+0.14

it's great that there are different flavours

My cat likes the flavour of that food

Good combination of flavours

FAQ

Common Renal Cat Food questions

Answered from the same tracked data.