Dog Toys

Shoppers searched for this 8.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.8M a year.

Searches, last 12 months

8.0M

Growth, 90 days vs prior 90

-6.2%

Conversion, latest week

5.6%

Market size, estimated

£3.8Ma year

Peak month

December4.5× the quietest month

Top search term

dog toys3.2M searches a year

Listings sell for £8.53 on average, from £2.03 to £29.80. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 2,500 to 3,000 of them. At £8.53 that is £21K to £26K a year per listing.

Average price

£8.53under the $15 to $100 sweet spot

Price range

£2.03–£29.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

400K–500K

Units per listing a year

2,500–3,000

Revenue per listing a year

£21K–£26K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #34 within Toys. It carries 8,475 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

99%

Out of stock, average day

3.9%

Average rank

#34in Toys

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,475per listing

Listings tracked

115

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months