Dog Toys

Shoppers searched for this 8.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.8M a year.

Searches, last 12 months

8.0M

Growth, 90 days vs prior 90

-6.2%

Conversion, latest week

5.6%

Market size, estimated

£3.8Ma year

Peak month

December4.5× the quietest month

Top search term

dog toys3.2M searches a year

Listings sell for £8.53 on average, from £2.03 to £29.80. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 2,500 to 3,000 of them. At £8.53 that is £21K to £26K a year per listing.

Average price

£8.53under the $15 to $100 sweet spot

Price range

£2.03–£29.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

400K–500K

Units per listing a year

2,500–3,000

Revenue per listing a year

£21K–£26K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #34 within Toys. It carries 8,475 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

99%

Out of stock, average day

3.9%

Average rank

#34in Toys

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,475per listing

Listings tracked

115

14 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months