Dog Lead

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £971K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

4.4%

Market size, estimated

£971Ka year

Peak month

August1.3× the quietest month

Top search term

dog lead630K searches a year

Listings sell for £9.85 on average, from £4.41 to £23.70. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £9.85 that is £15K to £20K a year per listing.

Average price

£9.85under the $15 to $100 sweet spot

Price range

£4.41–£23.70

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

£15K–£20K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #13 within Collars, Harnesses & Leads. It carries 19,528 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#13in Collars, Harnesses & Leads

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

19,528per listing

Listings tracked

51

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months