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Cat Treats

Maybe

Returns run at only 0.0% of orders. But prices span $0.80–$12.83, mostly outside the sweet spot, so Cat Treats is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£2.5M/yr2.4M searches / yr
90-day growth
+0.9%search demand this quarter
Competition
43%top-5 click share · 12 brands · 183 sellers

Flapen Score

Cat Treats against its category

The dotted line is the Pet Supplies average. Past it, Cat Treats is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Treats 2.4M times last year and spent an estimated £2.5M. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

18.4% of searches ended in a purchase last week.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
18.4%
Market size, estimated
£2.5Ma year
Peak month
December1.6× the quietest month
Top search term
cat treats1.1M searches a year

02 · Price

A sale here is worth £5.75.

Listings sell for £5.75 on average, from £0.80 to £12.83. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 8,000 to 10,000 of them. At £5.75 that is £46K to £58K a year per listing.

Average price
£5.75under the $15 to $100 sweet spot
Price range
£0.80–£12.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
8,000–10,000
Revenue per listing a year
£46K–£58K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Cats. It carries 1,757 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Cats
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,757per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cat Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£127K£253K£380K£506K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

183

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

8%

  • Webbox35%
  • Dreamies28%
  • Scrumbles11%
  • by Amazon10%
  • Catit5%
  • Felix3%
  • Open — no brand owns it (6 brands, 8%)

Demand

Cat Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Cat Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat treats1.1M/yr
  • dreamies290K/yr
  • lick e lix for cats150K/yr
  • webbox lick-e-lix cat treats96K/yr
  • dreamies cat treat126K/yr
  • kitten treats70K/yr
  • webbox63K/yr
  • cat treats for indoor cats71K/yr
  • cat lick treats41K/yr
  • cat treat53K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell17%−0.07

Awful smell

They smell off

These smell shocking

Value For Money16%−0.01

the price went up a lot

They are definitely not cheap but

Overpriced

Size-Overall9%−0.03

are slightly bigger than the other brands

Too small

Short measure

Flavor7%+0.01

shame there are not more flavours available

my cat turned away at every flavour

not the other flavours

Indigestion5%−0.03

Not suitable for cats that has stomach problems

Diarrhoea

she had an upset tummy

Love

Pet Friendly48%

Cats love it

Cat approved

The cats really like these

Value For Money17%−0.01

Great value

Fair price

Decent price

Taste-Overall9%+0.31

Amazing taste

Absolutely delicious treat

Excellent food

Quality-Overall6%

It has consistent quality and value

Excellent product

Great variety and good value

Flavor5%+0.01

Nice selection of flavours

Variety of flavours

Favourite flavour for

FAQ

Common Cat Treats questions

Answered from the same tracked data.