cat treats
Launch itA $2.5M/yr market growing +0.9% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.5M£2.5M/yr · 2.4M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,756.91avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.75avg listing price — sweet spot $15–$100
Price range
Bad£0.80–£12.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat treats is a £2.5M/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Launch it — 57/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat treats market data
- Units sold / yr
- 400K–500K
- avg 8,000–10,000/product
- Revenue / yr
- £2.3M–£2.9M
- units × avg price
- Conversion rate
- 18.4%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
183
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
43%
Top 20: 84%
Open market
8%
- Webbox35%
- Dreamies28%
- Scrumbles11%
- by Amazon10%
- Catit5%
- Felix3%
- Open — no brand owns it (6 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top cat treats search terms
- cat treats1.1M/yr
- dreamies290K/yr
- lick e lix for cats150K/yr
- webbox lick-e-lix cat treats96K/yr
- dreamies cat treat126K/yr
- kitten treats70K/yr
- webbox63K/yr
- cat treats for indoor cats71K/yr
- cat lick treats41K/yr
- cat treat53K/yr
Top cat treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Webbox Lick-e-Lix Cat Treats Variety Value Pack - Kitten Friendly Grain Free No Artificial Preservatives or Colours (50 Pack)
Webbox£12.834.8★1,508 rev
DREAMIES - Cat Treats - 12 x 60g - Multipack Biscuits - Variety Snack Box - 12 Pouches
Dreamies£8.854.8★11,127 rev
Webbox Lick-e-lix Cat Food Yoghurt Variety Pack (1 x Salmon 1 x Chicken 1 x Liver Sausage 1 x Cheese & Taurine)
Webbox£7.774.7★2,420 rev
DREAMIES - Chicken Cat Treats - 2x350g - Multipack Snacks 2 Mega Tubs - Bulk Cat Food
Dreamies£7.604.8★7,168 rev
Scrumbles Dental Krunchies Cat Treats
Scrumbles£1.184.7★471 rev
Newest
by launch date
by Amazon Filled Pillow Treats With Salmon 70g
by Amazon£0.80414 rev
PrimaCat - Soft Chicken Flavoured Cat Treats with Catnip 1x50g
PrimaCat£2.44186 rev
Webbox Lick-e-Lix Cat Treats Variety Value Pack - Kitten Friendly Grain Free No Artificial Preservatives or Colours (50 Pack)
Webbox£12.831,508 rev
Scrumbles Dental Krunchies Cat Treats
Scrumbles£1.18471 rev
Scrumbles Calming Krunchies Cat Treats
Scrumbles£1.18720 rev
Trending
90-day click momentumby Amazon Filled Pillow Treats With Salmon 70g
by Amazon£0.804.4★
Scrumbles Dental Krunchies Cat Treats
Scrumbles£1.184.7★
Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 15x10g
Catit£4.594.4★
PrimaCat - Soft Chicken Flavoured Cat Treats with Catnip 1x50g
PrimaCat£2.444.3★
Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 50x10g
Catit£12.584.4★
What buyers say about cat treats
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“Great value”
“Amazing taste”
“It has consistent quality and value”
“Nice selection of flavours”
“the size is perfect”
“not overly smelly”
“so it keeps things interesting”
“are easy to open”
“easy to chew”
What buyers complain about
“Awful smell”
“the price went up a lot”
“are slightly bigger than the other brands”
“shame there are not more flavours available”
“Not suitable for cats that has stomach problems”
“Consistency very runny”
“Cat went off after a few”
“They are not soft”
“Cheap sticks”
“You have changed the taste -Yuck”
Common questions
- Is cat treats profitable to sell on Amazon United Kingdom?
- The niche generates £2.5M/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Launch it (57/100).
- How competitive is the cat treats niche?
- 12 brands and 183 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in cat treats?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.0%.
- When does demand for cat treats peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the cat treats niche?
- Listings span £0.80–£12.83; the average listing price is £5.75 (sweet spot $15–$100). The average incumbent carries 1,757 reviews — the moat a new listing must climb.