Skip to content

Cat Treats

Maybe

An estimated 0.0% of orders come back. But prices span $0.80–$12.83, mostly outside the sweet spot, so Cat Treats is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£2.5M/yr2.4M searches / yr
90-day growth
+0.9%search demand this quarter
Competition
43%top-5 click share · 12 brands · 183 sellers

Flapen Score

Cat Treats against its category

The dotted line is the Pet Supplies average. Past it, Cat Treats is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Treats 2.4M times last year and spent an estimated £2.5M. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 18.4% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
18.4%
Market size, estimated
£2.5Ma year
Peak month
December1.6× the quietest month
Top search term
cat treats1.1M searches a year

02 · Price

A sale here is worth £5.75.

Listings sell for £5.75 on average, from £0.80 to £12.83. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 8,000 to 10,000 of them. At £5.75 that is £46K to £58K a year per listing.

Average price
£5.75under the $15 to $100 sweet spot
Price range
£0.80–£12.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
8,000–10,000
Revenue per listing a year
£46K–£58K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Cats. It carries 1,757 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Cats
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,757per listing
Listings tracked
32

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cat Treats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£127K£253K£380K£506K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

183

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 84%

Open market

8%

  • Webbox35%
  • Dreamies28%
  • Scrumbles11%
  • by Amazon10%
  • Catit5%
  • Felix3%
  • Open — no brand owns it (6 brands, 8%)

Demand

Cat Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Cat Treats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat treats1.1M/yr
  • dreamies290K/yr
  • lick e lix for cats150K/yr
  • webbox lick-e-lix cat treats96K/yr
  • dreamies cat treat126K/yr
  • kitten treats70K/yr
  • webbox63K/yr
  • cat treats for indoor cats71K/yr
  • cat lick treats41K/yr
  • cat treat53K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Treats

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Pet Friendly”
17%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful smell”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cat Treats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data