Cat Treats
MaybeAn estimated 0.0% of orders come back. But prices span $0.80–$12.83, mostly outside the sweet spot, so Cat Treats is a Maybe.
- Flapen Score
- 57 / 100Top 21% of 875 Pet Supplies niches · +7 vs the category median of 5057
- Market size
- £2.5M/yr2.4M searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 43%top-5 click share · 12 brands · 183 sellers
Flapen Score
Cat Treats against its category
The dotted line is the Pet Supplies average. Past it, Cat Treats is stronger. Inside it, weaker.
Market
The Cat Treats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Treats 2.4M times last year and spent an estimated £2.5M. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 18.4% of those searches ended in a purchase.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 18.4%
- Market size, estimated
- £2.5Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- cat treats1.1M searches a year
02 · Price
A sale here is worth £5.75.
Listings sell for £5.75 on average, from £0.80 to £12.83. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 8,000 to 10,000 of them. At £5.75 that is £46K to £58K a year per listing.
- Average price
- £5.75under the $15 to $100 sweet spot
- Price range
- £0.80–£12.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £46K–£58K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Cats. It carries 1,757 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Cats
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,757per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Cat Treats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Webbox Lick-e-Lix Cat Treats Variety Value Pack - Kitten Friendly Grain Free No Artificial Preservatives or Colours (50 Pack)
- Price
- £12.83
- Rating
- 4.8/5
- Reviews
- 1,508
- Age
- 1y ago

DREAMIES - Cat Treats - 12 x 60g - Multipack Biscuits - Variety Snack Box - 12 Pouches
- Price
- £8.85
- Rating
- 4.8/5
- Reviews
- 11,127
- Age
- 7y ago

Webbox Lick-e-lix Cat Food Yoghurt Variety Pack (1 x Salmon 1 x Chicken 1 x Liver Sausage 1 x Cheese & Taurine)
- Price
- £7.77
- Rating
- 4.7/5
- Reviews
- 2,420
- Age
- 7y ago

DREAMIES - Chicken Cat Treats - 2x350g - Multipack Snacks 2 Mega Tubs - Bulk Cat Food
- Price
- £7.60
- Rating
- 4.8/5
- Reviews
- 7,168
- Age
- 8y ago

Scrumbles Dental Krunchies Cat Treats
- Price
- £1.18
- Rating
- 4.7/5
- Reviews
- 471
- Age
- 1y ago
Trending
estimated 90-day click momentum
by Amazon Filled Pillow Treats With Salmon 70g
- Price
- £0.80
- Rating
- 4.4/5
- Reviews
- 414
- Age
- 6mo ago

Scrumbles Dental Krunchies Cat Treats
- Price
- £1.18
- Rating
- 4.7/5
- Reviews
- 471
- Age
- 1y ago

Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 15x10g
- Price
- £4.59
- Rating
- 4.4/5
- Reviews
- 1,135
- Age
- 3y ago

PrimaCat - Soft Chicken Flavoured Cat Treats with Catnip 1x50g
- Price
- £2.44
- Rating
- 4.3/5
- Reviews
- 186
- Age
- 10mo ago

Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 50x10g
- Price
- £12.58
- Rating
- 4.4/5
- Reviews
- 1,135
- Age
- 3y ago
Newest
by launch date
by Amazon Filled Pillow Treats With Salmon 70g
- Price
- £0.80
- Rating
- 4.4/5
- Reviews
- 414
- Age
- 6mo ago

PrimaCat - Soft Chicken Flavoured Cat Treats with Catnip 1x50g
- Price
- £2.44
- Rating
- 4.3/5
- Reviews
- 186
- Age
- 10mo ago

Webbox Lick-e-Lix Cat Treats Variety Value Pack - Kitten Friendly Grain Free No Artificial Preservatives or Colours (50 Pack)
- Price
- £12.83
- Rating
- 4.8/5
- Reviews
- 1,508
- Age
- 1y ago

Scrumbles Dental Krunchies Cat Treats
- Price
- £1.18
- Rating
- 4.7/5
- Reviews
- 471
- Age
- 1y ago

Scrumbles Calming Krunchies Cat Treats
- Price
- £1.18
- Rating
- 4.6/5
- Reviews
- 720
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
183
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 84%
Open market
8%
- Webbox35%
- Dreamies28%
- Scrumbles11%
- by Amazon10%
- Catit5%
- Felix3%
- Open — no brand owns it (6 brands, 8%)
Demand
Cat Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Cat Treats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cat treats1.1M/yr
- dreamies290K/yr
- lick e lix for cats150K/yr
- webbox lick-e-lix cat treats96K/yr
- dreamies cat treat126K/yr
- kitten treats70K/yr
- webbox63K/yr
- cat treats for indoor cats71K/yr
- cat lick treats41K/yr
- cat treat53K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Treats
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Treats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









