Cat Tent
PassCat Tent scores 67 out of 100, a Pass. Shoppers spend $54K a year here, search demand grew +71.7% this quarter, and returns run at 2.1% of orders.
- Flapen Score
- 67 / 100Top 3% of 875 Pet Supplies niches · +17 vs the category median of 5067
- Market size
- £54K/yr135K searches / yr
- 90-day growth
- +71.7%search demand this quarter
- Competition
- 28%top-5 click share · 41 brands · 107 sellers
Flapen Score
Cat Tent against its category
The dotted line is the Pet Supplies average. Past it, Cat Tent is stronger. Inside it, weaker.
Market
The Cat Tent market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Tent 135K times last year and spent an estimated £54K. The top 5 brands take 39% of clicks. Demand peaks in May–Jul. Flapen scores it 67 out of 100, a Pass.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +71.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- +71.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £54Ka year
- Peak month
- May2.3× the quietest month
- Top search term
- cat tent68K searches a year
02 · Price
A sale here is worth £28.49.
Listings sell for £28.49 on average, from £6.45 to £90.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £28.49 that is £0 to £3K a year per listing.
- Average price
- £28.49inside the $15 to $100 sweet spot
- Price range
- £6.45–£90.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #61 within Cats. It carries 263 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 83%
- Out of stock, average day
- 5.6%
- Average rank
- #61in Cats
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 263per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 4 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Cat Tent products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Outdoor Cat Tunnel & Play Tent Rainbow Coloured Black Nylon Scratch-resistant Material Mesh Enclosure with Tunnel for Cats play and Rest outdoor also suitable for puppies other small pets
- Price
- £22.96
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago

Odoland Outdoor Cat Tent Tunnel Large Foldable Cat Enclosure Play Tunnel Dog Playpens Portable Small Animal Playpen for Kitten Puppy Rabbit
- Price
- £31.79
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 2y ago

Nobleza Cat Tent Cat Cave Bed 2 in 1 with Removable Double-Sided Cushion
- Price
- £10.98
- Rating
- 3.5/5
- Reviews
- 24
- Age
- 11mo ago

Nockovi Anti-Anxiety Open Pet Tent for Cats & Dogs Calming Hideaway
- Price
- £13.98
- Rating
- 4.4/5
- Reviews
- 880
- Age
- 2y ago

6 in 1 Pet Cat and Dog Tunnel Tent Foldable Pet Tent Outdoor Pop Up Pet Playpen Cage Fences House (Styles 1)
- Price
- £62.56
- Rating
- 4.0/5
- Reviews
- 322
- Age
- 4y ago
Trending
90-day click momentum
Rywell Cat Tent Extra Large Outdoor Enclosure & Indoor Playpen 1s Pop-Up Waterproof&Sun Shelter with Carry Bag & Stakes for Patio Camping
- Price
- £60.16
- Rating
- 4.2/5
- Reviews
- 241
- Age
- 6mo ago

Rywell Catio Cat Outdoor Enclosure Extra Large Spacious and Sturdy Outdoor Cat Playpen Ideal for Patios Camping and Indoor Use with Carry Bag and Ground Stakes
- Price
- £90.90
- Rating
- 4.2/5
- Reviews
- 241
- Age
- 6mo ago

HTSTRAY Elevated Cat Bed Tent with Removable Plush Mat Breathable Oxford Cloth Cat House for Indoor & Outdoor Use Non-Slip Feet Portable All Season Pet Shelter 60x65x55 cm Black
- Price
- £26.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Homegroove Outdoor Cat Enclosures for Indoor Cats 6-in-1 Portable Cat Playhouse (Outdoor Cat Tent and Circle Cat Tunnel) for Cats and Small Animals Indoor Playpen with Carry Bag
- Price
- £66.78
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 3y ago

Homegroove Catio Outdoor Cat Enclosure Portable Circle Cat Tunnel and Outdoor Cat Tent for Cats and Small Animals Indoor Cat Playpen with Carry Bag (Orange Color)
- Price
- £29.97
- Rating
- 4.2/5
- Reviews
- 170
- Age
- 2y ago
Newest
by launch date
HTSTRAY Elevated Cat Bed Tent with Removable Plush Mat Breathable Oxford Cloth Cat House for Indoor & Outdoor Use Non-Slip Feet Portable All Season Pet Shelter 60x65x55 cm Black
- Price
- £26.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

PawHut Catio Outdoor Indoor Cat Enclosure Extra Large Breathable Mesh
- Price
- £67.95
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 4mo ago

Cat Tent Cave Open Top Pet Kitten Tent Foldable Teepee with Removable Bed Mat for Small Dogs Cozy Monitoring Bed Portable Breathable House Bed Indoor Outdoor Travel (Grey 40 * 40 * 35cm)
- Price
- £8.72
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 6mo ago

Rywell Cat Tent Extra Large Outdoor Enclosure & Indoor Playpen 1s Pop-Up Waterproof&Sun Shelter with Carry Bag & Stakes for Patio Camping
- Price
- £60.16
- Rating
- 4.2/5
- Reviews
- 241
- Age
- 6mo ago

Rywell Catio Cat Outdoor Enclosure Extra Large Spacious and Sturdy Outdoor Cat Playpen Ideal for Patios Camping and Indoor Use with Carry Bag and Ground Stakes
- Price
- £90.90
- Rating
- 4.2/5
- Reviews
- 241
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
41 falling
Sellers
107
Top-5 brand share
39%
Top 20: 84%
Top-5 click share
28%
Top 20: 67%
Open market
56%
- Odoland10%
- Nobleza8%
- Wndy's Dream8%
- Gaorui7%
- KONG6%
- Nockovi6%
Demand
Cat Tent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul · busiest ÷ quietest = 2.3×
Search terms
Top Cat Tent search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat tent68K/yr
- cat tent outdoor12K/yr
- cat outdoor playpen12K/yr
- cat tents for indoor cats15K/yr
- outdoor cat tent6K/yr
- cat pop up tent7K/yr
- pop up cat tent7K/yr
- cat tents4K/yr
- cat tents for outside6K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Tent
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not fit for purpose
Huge
Very tiny
Not as described
Not as shown in the picture
I believe the images are misleading
Not easy to put together
Whilst tricky to set up -
other part difficult to construct
isnt that sturdy
Flimsy
clearly not very robust
Too expensive to have for 2 weeks
Expensive item now not usable
Waste of money
Love
My Cats absolutely love this
Cats comfort
Cats love it
It's very well made
Great quality bed
Excellent product
Good value for money
Good value
Worth the money
A good cat toy
keeping pets engaged
Good fun
Good size
Lovely and big
Nice size cat love it
Return
2.1% Return rate 57% Fixable by listing
Not fit for purpose
Huge
Very tiny
This should have been caught by quality control before dispatch
Low quality
Secondly i dont think there's any quality control on this product
isnt that sturdy
Flimsy
clearly not very robust
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Tent questions
Answered from the same tracked data.








