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Cat Tent

Pass

Cat Tent scores 67 out of 100, a Pass. Shoppers spend $54K a year here, search demand grew +71.7% this quarter, and returns run at 2.1% of orders.

Flapen Score
67
67 / 100
Top 3% of 875 Pet Supplies niches · +17 vs the category median of 50
Market size
£54K/yr135K searches / yr
90-day growth
+71.7%search demand this quarter
Competition
28%top-5 click share · 41 brands · 107 sellers

Flapen Score

Cat Tent against its category

The dotted line is the Pet Supplies average. Past it, Cat Tent is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Tent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Tent 135K times last year and spent an estimated £54K. The top 5 brands take 39% of clicks. Demand peaks in May–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +71.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+71.7%
Conversion, latest week
1.4%
Market size, estimated
£54Ka year
Peak month
May2.3× the quietest month
Top search term
cat tent68K searches a year

02 · Price

A sale here is worth £28.49.

Listings sell for £28.49 on average, from £6.45 to £90.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £28.49 that is £0 to £3K a year per listing.

Average price
£28.49inside the $15 to $100 sweet spot
Price range
£6.45–£90.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #61 within Cats. It carries 263 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
83%
Out of stock, average day
5.6%
Average rank
#61in Cats
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
263per listing
Listings tracked
58

04 · Newcomers

Amazon counts 4 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Cat Tent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

107

Top-5 brand share

39%

Top 20: 84%

Top-5 click share

28%

Top 20: 67%

Open market

56%

  • Odoland10%
  • Nobleza8%
  • Wndy's Dream8%
  • Gaorui7%
  • KONG6%
  • Nockovi6%

Demand

Cat Tent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Cat Tent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat tent68K/yr
  • cat tent outdoor12K/yr
  • cat outdoor playpen12K/yr
  • cat tents for indoor cats15K/yr
  • outdoor cat tent6K/yr
  • cat pop up tent7K/yr
  • pop up cat tent7K/yr
  • cat tents4K/yr
  • cat tents for outside6K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Tent

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.17

Not fit for purpose

Huge

Very tiny

Advertised Vs Actual Product9%−0.13

Not as described

Not as shown in the picture

I believe the images are misleading

Assembly/Installation9%−0.02

Not easy to put together

Whilst tricky to set up -

other part difficult to construct

Strength8%−0.10

isnt that sturdy

Flimsy

clearly not very robust

Value For Money6%

Too expensive to have for 2 weeks

Expensive item now not usable

Waste of money

Love

Pet Friendly21%

My Cats absolutely love this

Cats comfort

Cats love it

Quality-Overall15%+1.01

It's very well made

Great quality bed

Excellent product

Value For Money9%

Good value for money

Good value

Worth the money

Fun/Entertainment Experience6%+0.45

A good cat toy

keeping pets engaged

Good fun

Size-Overall6%−0.17

Good size

Lovely and big

Nice size cat love it

Return

2.1% Return rate 57% Fixable by listing

Size-Overall49%█▇▆▄▇▆

Not fit for purpose

Huge

Very tiny

Defective Material/Parts11%▂▂▅█▄▃
Quality-Overall8%▂▃▅▃▃█

This should have been caught by quality control before dispatch

Low quality

Secondly i dont think there's any quality control on this product

Strength6%▄▂▃█▄▄

isnt that sturdy

Flimsy

clearly not very robust

Escape Proof3%▅▅▂▄▁█

FAQ

Common Cat Tent questions

Answered from the same tracked data.