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Cat Tent

Pass

Cat Tent scores 67 out of 100, a Pass. Shoppers spend an estimated $54K a year here, search demand grew +71.7% this quarter, and an estimated 2.1% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 875 Pet Supplies niches · +17 vs the category median of 50
Market size
£54K/yr135K searches / yr
90-day growth
+71.7%search demand this quarter
Competition
28%top-5 click share · 41 brands · 107 sellers

Flapen Score

Cat Tent against its category

The dotted line is the Pet Supplies average. Past it, Cat Tent is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Tent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Tent 135K times last year and spent an estimated £54K. The top 5 brands take 39% of clicks. Demand peaks in May–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +71.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+71.7%
Conversion, latest week
1.4%
Market size, estimated
£54Ka year
Peak month
May2.3× the quietest month
Top search term
cat tent68K searches a year

02 · Price

A sale here is worth £28.49.

Listings sell for £28.49 on average, from £6.45 to £90.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £28.49 that is £0 to £3K a year per listing.

Average price
£28.49inside the $15 to $100 sweet spot
Price range
£6.45–£90.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #61 within Cats. It carries 263 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
83%
Out of stock, average day
5.6%
Average rank
#61in Cats
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
263per listing
Listings tracked
58

04 · Newcomers

4 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Cat Tent products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

107

Est. top-5 brand share

39%

Top 20: 84%

Est. top-5 click share

28%

Top 20: 67%

Open market

56%

  • Odoland10%
  • Nobleza8%
  • Wndy's Dream8%
  • Gaorui7%
  • KONG6%
  • Nockovi6%

Demand

Cat Tent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Cat Tent search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat tent68K/yr
  • cat tent outdoor12K/yr
  • cat outdoor playpen12K/yr
  • cat tents for indoor cats15K/yr
  • outdoor cat tent6K/yr
  • cat pop up tent7K/yr
  • pop up cat tent7K/yr
  • cat tents4K/yr
  • cat tents for outside6K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Tent

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Pet Friendly”
23%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Not fit for purpose”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cat Tent questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data