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Dog Pram

Pass

Dog Pram scores 67 out of 100, a Pass. Shoppers spend an estimated $309K a year here, search demand grew +39.9% this quarter, and an estimated 1.9% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 875 Pet Supplies niches · +17 vs the category median of 50
Market size
£309K/yr985K searches / yr
90-day growth
+39.9%search demand this quarter
Competition
19%top-5 click share · 35 brands · 49 sellers

Flapen Score

Dog Pram against its category

The dotted line is the Pet Supplies average. Past it, Dog Pram is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Pram market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Pram 985K times last year and spent an estimated £309K. The top 5 brands take 58% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 985K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £309K a year.

Searches, last 12 months
985K
Growth, 90 days vs prior 90
+39.9%
Conversion, latest week
0.6%
Market size, estimated
£309Ka year
Peak month
August2.2× the quietest month
Top search term
dog pram196K searches a year

02 · Price

A sale here is worth £51.44.

Listings sell for £51.44 on average, from £11.96 to £169.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £51.44 that is £0 to £5K a year per listing.

Average price
£51.44inside the $15 to $100 sweet spot
Price range
£11.96–£169.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #40 within Carriers & Travel Products. It carries 369 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
30%
Out of stock, average day
27.9%
Average rank
#40in Carriers & Travel Products
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
369per listing
Listings tracked
105

04 · Newcomers

9 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
9Amazon's first-year sales bar
Average brand age
30 months

Products

Top Dog Pram products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

49

Est. top-5 brand share

58%

Top 20: 93%

Est. top-5 click share

19%

Top 20: 51%

Open market

37%

  • PawHut30%
  • YITAHOME10%
  • JupiterJX8%
  • Maxmass5%
  • Actiaspet5%
  • display4top5%

Demand

Dog Pram search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 2.2×

Search terms

Top Dog Pram search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog pram196K/yr
  • dog stroller109K/yr
  • dog pushchair92K/yr
  • pet stroller84K/yr
  • dog buggy65K/yr
  • dog pram for small dogs45K/yr
  • dog pram for medium dogs42K/yr
  • dog strollers for medium dogs39K/yr
  • cat stroller41K/yr
  • dog strollers for small dogs36K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Pram

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
13%of negative reviews mention “Wheel Quality”
1.9%of orders come back
“Wheels dont fit”
A buyer, on “Wheel Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dog Pram questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data