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Dog Pram

Pass

Dog Pram scores 67 out of 100, a Pass. Shoppers spend $309K a year here, search demand grew +39.9% this quarter, and returns run at 1.9% of orders.

Flapen Score
67
67 / 100
Top 3% of 875 Pet Supplies niches · +17 vs the category median of 50
Market size
£309K/yr985K searches / yr
90-day growth
+39.9%search demand this quarter
Competition
19%top-5 click share · 35 brands · 49 sellers

Flapen Score

Dog Pram against its category

The dotted line is the Pet Supplies average. Past it, Dog Pram is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Pram market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Pram 985K times last year and spent an estimated £309K. The top 5 brands take 58% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 985K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £309K a year.

Searches, last 12 months
985K
Growth, 90 days vs prior 90
+39.9%
Conversion, latest week
0.6%
Market size, estimated
£309Ka year
Peak month
August2.2× the quietest month
Top search term
dog pram196K searches a year

02 · Price

A sale here is worth £51.44.

Listings sell for £51.44 on average, from £11.96 to £169.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £51.44 that is £0 to £5K a year per listing.

Average price
£51.44inside the $15 to $100 sweet spot
Price range
£11.96–£169.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #40 within Carriers & Travel Products. It carries 369 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
30%
Out of stock, average day
27.9%
Average rank
#40in Carriers & Travel Products
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
369per listing
Listings tracked
105

04 · Newcomers

Amazon counts 9 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
9Amazon's first-year sales bar
Average brand age
30 months

Products

Top Dog Pram products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

49

Top-5 brand share

58%

Top 20: 93%

Top-5 click share

19%

Top 20: 51%

Open market

37%

  • PawHut30%
  • YITAHOME10%
  • JupiterJX8%
  • Maxmass5%
  • Actiaspet5%
  • display4top5%

Demand

Dog Pram search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 2.2×

Search terms

Top Dog Pram search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog pram196K/yr
  • dog stroller109K/yr
  • dog pushchair92K/yr
  • pet stroller84K/yr
  • dog buggy65K/yr
  • dog pram for small dogs45K/yr
  • dog pram for medium dogs42K/yr
  • dog strollers for medium dogs39K/yr
  • cat stroller41K/yr
  • dog strollers for small dogs36K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Pram

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Wheel Quality13%−0.14

Wheels dont fit

Broke Immediately -- Wheel fell off

I can't get the back wheels on

Size-Overall9%

Is big

Very very small

no way that would fit

Strength6%

not very strong

Not very sturdy

they seem flimsy

Assembly/Installation5%−0.04

I couldnt assemble it

Difficult to put together

really difficult to assemble

Quality-Overall4%+0.55

Not the best

Not the best quality

Rubbish

Love

Value For Money14%+1.62

Best money spent

Excellent value

Great value for money

Quality-Overall14%+0.55

Amazing quality

Great product and my dog loved it

The build quality feels solid

Strength10%

Going strong

Very sturdy and easy to handle

Well made sturdy stroller

Size-Overall8%

Pleasantly surprised by the size

Fit perfectly

It's a good height for me

Ease Of Use8%+0.54

Easy to use

Easy to manage

Easy to operate

Return

1.9% Return rate 65% Fixable by listing

Size-Overall53%▆▆▇█▆▆

Is big

Very very small

no way that would fit

Wheel Quality8%▂▃▅▄▅█

Wheels dont fit

Broke Immediately -- Wheel fell off

I can't get the back wheels on

Weight Heavy4%█▇▃▅▃▄
Defective Material/Parts4%█▆▅█▆▆
Strength4%▆██▆█▇

not very strong

Not very sturdy

they seem flimsy

FAQ

Common Dog Pram questions

Answered from the same tracked data.