Dog Treats

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.7M a year.

Searches, last 12 months

4.0M

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

16.3%

Market size, estimated

£3.7Ma year

Peak month

December2.0× the quietest month

Top search term

dog treats2.3M searches a year

Listings sell for £5.69 on average, from £0.58 to £28.56. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 6,000 to 8,000 of them. At £5.69 that is £34K to £46K a year per listing.

Average price

£5.69under the $15 to $100 sweet spot

Price range

£0.58–£28.56

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

600K–800K

Units per listing a year

6,000–8,000

Revenue per listing a year

£34K–£46K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #331 within Health Supplies. It carries 2,030 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

96%

Out of stock, average day

0.7%

Average rank

#331in Health Supplies

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,030per listing

Listings tracked

81

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

55 months