dog treats
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Market size
Incredible£3.7M£3.7M/yr · 4.0M searches
Competition
Great28%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Okay£0.58–£28.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,030.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.69avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dog treats is a £3.7M/yr Amazon United Kingdom market (4.0M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 66/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dog treats market data
- Units sold / yr
- 600K–800K
- avg 6,000–8,000/product
- Revenue / yr
- £3.4M–£4.6M
- units × avg price
- Conversion rate
- 16.3%
- Avg BSR
- #331
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 74%
- Out of stock
- 0.7%
- Avg brand age
- 55 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
281
Top-5 brand share
60%
Top 20: 94%
Top-5 click share
28%
Top 20: 58%
Open market
34%
- Pedigree20%
- PET MUNCHIES14%
- Pooch & Mutt11%
- by Amazon9%
- Good Boy6%
- Woolf6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top dog treats search terms
- dog treats2.3M/yr
- dog chews322K/yr
- natural dog treats270K/yr
- dog treats for small dogs142K/yr
- dog treats for medium dogs125K/yr
- wagg dog treats103K/yr
- dog treat92K/yr
- dog chew93K/yr
- pedigree dog treats93K/yr
- dog treats for large dogs104K/yr
Top dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pedigree Schmackos Mega Pack 110/112 Strips Snacks Dog Treat Multipack with Beef Lamb and Poultry Flavours
Pedigree£4.934.8★21,508 rev
Pet Munchies Venison & Beef Liver Dog Training Treats Grain Free Tasty Bites with Natural Real Meat Low in Fat 50g
PET MUNCHIES£1.194.6★3,155 rev
Wagg Dog Treats Bundle Sausage & Mash Steak & Chips Bacon Roll Ham & Cheese Toastie Training Treats for Puppy
Kingdom Supplies£8.404.7★881 rev
WOOLF Soft Duck Fillet Dog Treats - Complementary Snacks for Dogs | 100g
Woolf£3.234.5★776 rev
PEDIGREE BISCROK Adult Dog Treats Multi Mix Biscuits 500g
Pedigree£1.214.7★3,831 rev
Newest
by launch date
Natural Dog Treat Box Rabbit Chicken Pork Duck 50 Pieces
Hungry Pets£15.49517 rev
by Amazon Dog Treats - Flat Strips with Chicken 200g
by Amazon£0.58682 rev
by Amazon Dog Treats - Twist Sticks with Poultry and Game 100g
by Amazon£0.68412 rev
Dog Biscuit Treats 2.5L (Bone Mix)
Hungry Pets£7.92326 rev
Pure & Natural Deer Skin Dog Chews - Dried Venison Treats and Hide Chews for Dogs Hypoallergenic Natural Dog Treats Long Lasting - 200g Bag
Pure & Natural£5.21207 rev
Trending
90-day click momentumby Amazon Dog Treats - Flat Strips with Chicken 200g
by Amazon£0.584.6★
Pooch & Mutt - Cheddar Cheese Dog Dental Sticks (Small Sticks) Dog Dental Chew for Teeth and Gums Cleaning 1 pack of 7 sticks (packaging may vary)
Pooch & Mutt£2.874.3★
Pet Munchies Chicken Strips Dog Treats Premium Dog Chews with Natural Real Meat Low in Fat and High in Protein 90g
PET MUNCHIES£2.054.7★
Pedigree Rodeo Duos & Jumbone Medium Dog Treats in Mega Box - Multi Mix 780g Chews (Pack of 1)
Pedigree£5.714.7★
by Amazon - Dog Treats - 20 Chew Rolls with Tripe 200g
by Amazon£0.854.6★
What buyers say about dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Dog happy”
“Good Value”
“Good quality and smell strong”
“Great snack”
“They are a convenient size”
“easy to eat”
“smell fresh”
“My puppy is enjoying them”
“GOOD INGREDIENTS”
“As expected”
What buyers complain about
“Awful chemical smell”
“A little more expensive than others”
“Quite large”
“Diarrhea”
“Not soft”
“Im afraid my dog wont be able to chew -”
“Easy to break”
“Poor quality”
“Can cause allergic reaction”
“NOT AS DESCRIPTION”
Common questions
- Is dog treats profitable to sell on Amazon United Kingdom?
- The niche generates £3.7M/yr across 81 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (66/100).
- How competitive is the dog treats niche?
- 31 brands and 281 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in dog treats?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.0%.
- When does demand for dog treats peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the dog treats niche?
- Listings span £0.58–£28.56; the average listing price is £5.69 (sweet spot $15–$100). The average incumbent carries 2,030 reviews — the moat a new listing must climb.