Flea Collar for Dogs

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £530K a year.

Searches, last 12 months

404K

Growth, 90 days vs prior 90

+22.3%

Conversion, latest week

9.1%

Market size, estimated

£530Ka year

Peak month

August3.2× the quietest month

Top search term

flea collar for dogs129K searches a year

Listings sell for £14.50 on average, from £4.88 to £28.89. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £14.50 that is £18K to £22K a year per listing.

Average price

£14.50under the $15 to $100 sweet spot

Price range

£4.88–£28.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£18K–£22K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #35 within Collars, Harnesses & Leads. It carries 525 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

73%

Out of stock, average day

11.4%

Average rank

#35in Collars, Harnesses & Leads

Average rating

4.04 starsAmazon United Kingdom average 4.36 stars

Average reviews

525per listing

Listings tracked

22

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months