Flea Collar for Dogs
PassFlea Collar for Dogs scores 66 out of 100, a Pass. Shoppers spend $530K a year here, search demand grew +22.3% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 66 / 100Top 4% of 875 Pet Supplies niches · +16 vs the category median of 5066
- Market size
- £530K/yr404K searches / yr
- 90-day growth
- +22.3%search demand this quarter
- Competition
- 53%top-5 click share · 13 brands · 29 sellers
Flapen Score
Flea Collar for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Flea Collar for Dogs is stronger. Inside it, weaker.
Market
The Flea Collar for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flea Collar for Dogs 404K times last year and spent an estimated £530K. The top 5 brands take 81% of clicks. Demand peaks in Apr–Jul–Aug–Sep. Flapen scores it 66 out of 100, a Pass.
01 · Demand
9.1% of searches ended in a purchase last week.
Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £530K a year.
- Searches, last 12 months
- 404K
- Growth, 90 days vs prior 90
- +22.3%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £530Ka year
- Peak month
- August3.2× the quietest month
- Top search term
- flea collar for dogs129K searches a year
02 · Price
A sale here is worth £14.50.
Listings sell for £14.50 on average, from £4.88 to £28.89. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £14.50 that is £18K to £22K a year per listing.
- Average price
- £14.50under the $15 to $100 sweet spot
- Price range
- £4.88–£28.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £18K–£22K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #35 within Collars, Harnesses & Leads. It carries 525 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 73%
- Out of stock, average day
- 11.4%
- Average rank
- #35in Collars, Harnesses & Leads
- Average rating
- 4.04 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 525per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Flea Collar for Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Seresto Flea and Tick Control Collar For Dogs Over 8kg (1 Collar) Long-Lasting & Simple Treatment For Dogs 7-8 Months Of Protection Keeps Pets Protected From Fleas & Ticks
- Price
- £28.45
- Rating
- 4.3/5
- Reviews
- 655
- Age
- 1y ago
Seresto Flea and Tick Control Collar For Dogs Over 8kg (1 Collar) Long-Lasting & Simple Treatment For Dogs 7-8 Months Of Protection Keeps Pets Protected From Fleas & Ticks
- Price
- £28.89
- Rating
- 4.3/5
- Reviews
- 2,124
- Age
- 5y ago
TeddyDo 4 Pack Collar for Dogs | 24 Months Full Protection | Adjustable and Waterproof Collar | Plant Based Formula | Fits all Dogs | Comfortable and Safe
- Price
- £12.52
- Rating
- 4.0/5
- Reviews
- 342
- Age
- 1y ago
Dog Repellent Treatment 1Pack Repellent Collar Waterproof Adjustable Sizes
- Price
- £10.82
- Rating
- 3.9/5
- Reviews
- 819
- Age
- 2y ago
2 Pcs Dog Collar Natural Essential Oils Waterproof & Adjustable 16-Month Protection for Dogs Over 7 Weeks (63cm)
- Price
- £10.65
- Rating
- 3.7/5
- Reviews
- 58
- Age
- 1y ago
Trending
90-day click momentum
2-Pack Adjustable Waterproof Dog Col/lar Fle/a and Ti/ck Treatment Col/lar for Dogs with 16-Month Protection Anti-Bark Dog Calming Col/lar One Size Fits All Breeds Fashionable & Durable(Purple)
- Price
- £7.98
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 4mo ago
2PCS Dog Col/lar Adjustable Repellent Col/lars Flea and Tick Treatment Long-Lasting Protection and Non-Irritating to Pets Material Safety Easily Adjust Size Waterproof and Suitable for Most Gray
- Price
- £7.07
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 10mo ago
Dog Repellent Treatment 2Pack Repellent Collar Waterproof Adjustable Sizes
- Price
- £18.05
- Rating
- 3.9/5
- Reviews
- 819
- Age
- 2y ago
2Pcs Dog Collar rep/ellent Adjustable Dog Collars Do/g Insect Rep/ellent Co/llars Do/g F/lea and Ti/ck Treatment Waterproof D/og Co/llar F/lea Col/lar for D/ogs Calming Col/lar
- Price
- £5.64
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 11mo ago
2 PCs Dog Collars Adjustable Collar for Dogs Waterproof Soft Comfortable Collar with 32 Weeksr One Size Fits All brown
- Price
- £9.57
- Rating
- 4.1/5
- Reviews
- 101
- Age
- 1y ago
Newest
by launch date2-Pack Adjustable Waterproof Dog Col/lar Fle/a and Ti/ck Treatment Col/lar for Dogs with 16-Month Protection Anti-Bark Dog Calming Col/lar One Size Fits All Breeds Fashionable & Durable(Purple)
- Price
- £7.98
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 4mo ago
Collar perro 4 piezas de collares para perros adecuado para perros más de 7 semanas 60cm
- Price
- £8.79
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 8mo ago
2 PCs Dog Collar Repellent: Repellent Collars for Dogs Adjustable Water-Resistant Collar for Puppies and Dogs Nblue
- Price
- £10.27
- Rating
- 4.1/5
- Reviews
- 101
- Age
- 8mo ago
2x Pride & Groom Repellent Collar for Dogs Bundled by GetInStyle Shop
- Price
- £5.24
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 9mo ago
2PCS Dog Col/lar Adjustable Repellent Col/lars Flea and Tick Treatment Long-Lasting Protection and Non-Irritating to Pets Material Safety Easily Adjust Size Waterproof and Suitable for Most Gray
- Price
- £7.07
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
29
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
14%
- Seresto42%
- Beaphar14%
- TeddyDo10%
- PAWSGUARD10%
- Ovyntremis5%
- Gerhua5%
- Open — no brand owns it (7 brands, 14%)
Demand
Flea Collar for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jul, Aug, Sep · busiest ÷ quietest = 3.2×
Search terms
Top Flea Collar for Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flea collar for dogs129K/yr
- seresto flea and tick collar dogs62K/yr
- dog flea collars71K/yr
- tick collar for dogs17K/yr
- dog flea collar26K/yr
- flea and tick collar dog11K/yr
- seresto12K/yr
- seresto dog collar8K/yr
- flea collars for dogs uk13K/yr
- dog tick collar5K/yr
Reviews and returns
What reviews say buyers love and hate about Flea Collar for Dogs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Ineffective
Thay don't work at all
Doesn't work
It might be a bit pricey
so they weren't cheap
They are not cheap
Cat had a bad reaction
Fleas
Maybe allergic to this
This smell gave me a headache
Smells strong
I find the smell overbearing
Didn't even last 2 months
break very easy
it fell off
Love
Good value
Good value for money
Good value for money
No issues at all
Decent quality
Good quality last for over 6 months
They have a lovely light citronella and lavender smell
The smell is super long lasting
Nice smell
My dog appears comfortable wearing this collar
These Collars have been brilliant
Reliable tick collar
Easy to fit comfortable for the dog
Easy fit
Easy to fit
Return
0.1% Return rate 43% Fixable by listing
Does not fit large Dogs
not keeping the size
Unfortunately it was too small
This smell gave me a headache
Smells strong
I find the smell overbearing
Ineffective
Thay don't work at all
Doesn't work
Didn't even last 2 months
break very easy
it fell off
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Dog Pram
£309K/yr+39.9%
Automatic Cat Feeder
£1.2M/yr+16.2%
Cat Tent
£54K/yr+71.7%
Cat Tunnel Outdoor
£47K/yr+125.9%
Cat Litter Tray
£4.8M/yr-3.6%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flea Collar for Dogs questions
Answered from the same tracked data.