Dog Crate

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-10.1%

Conversion, latest week

2.0%

Market size, estimated

£1.3Ma year

Peak month

November1.4× the quietest month

Top search term

dog crate833K searches a year

Listings sell for £28.69 on average, from £15.62 to £58.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £28.69 that is £7K to £14K a year per listing.

Average price

£28.69inside the $15 to $100 sweet spot

Price range

£15.62–£58.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

£7K–£14K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #10 within Crates, Houses & Pens. It carries 6,024 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

49%

Out of stock, average day

3.4%

Average rank

#10in Crates, Houses & Pens

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,024per listing

Listings tracked

41

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months