dog crate
Worth a lookShows a sweet-spot price point ($28.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£28.69avg listing price — sweet spot $15–$100
Price range
Incredible£15.62–£58.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 2.2M searches
Competition
Great36%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,024.49avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dog crate is a £1.3M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dog crate market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £861K–£1.1M
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 49%
- Sponsored
- 95%
- Out of stock
- 3.4%
- Avg brand age
- 40 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
22
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
36%
Top 20: 75%
Open market
27%
- Straame22%
- Cardys20%
- Amazon Basics13%
- FurDreams8%
- Vivo Technologies5%
- BELOFAY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top dog crate search terms
- dog crate833K/yr
- dog cage256K/yr
- large dog crate167K/yr
- small dog crate117K/yr
- medium dog crate89K/yr
- dog crates94K/yr
- puppy crate70K/yr
- crate64K/yr
- xl dog crate66K/yr
- dog cages medium size54K/yr
Top dog crate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Straame Heavy-Duty Folding Dog Crate 30 inch for Medium Dogs 78 x 46 x 53 cm Black Metal Wire Pet Cage with 2 Doors Secure Sliding Latches Removable Leak-Proof Tray Carry Handle Fold-Flat Design
Straame£21.154.5★374 rev
Cardys Dog Crate Large | Dog Cage with 2 Doors Dual Access | Easy Clean Removable Plastic Tray | Folding Metal Training Dog Crate | Large Size 36 inch - Sliding Locks & Carry Handle - Ideal for Travel
Cardys£38.024.6★2,657 rev
Cardys Medium Sized Dog Crate | Puppy Cage with 2 Doors Dual Access | Easy Clean Removable Plastic Tray | Folding Metal Frame | Portable Training Travel Crate 30 inch - Sliding Locks & Carry Handle
Cardys£29.584.6★2,657 rev
Cardys Small Dog Crate | Puppy Cage and Cat Crate | 2 Doors Easy for Dual Access | Easy Clean Removable Plastic Tray | Strong Folding Metal Training & Travel Crate for Small Dogs 24 inch (24)
Cardys£20.224.6★2,657 rev
Dog Crate large Medium Dog Cage with 2 Doors and Removal Tray Folding Metal Pet Training Cage Animal Carriere (24inch)
GadgetHaven£21.914.2★176 rev
Newest
by launch date
2 Door Metal Dog Crate with Removable Tray - Small - 1x Heavy Duty Folding Foldable Portable Collapsible Indoor Car Travel Training Cage Bed Carrier Furniture - Black - by Harbour Housewares
Harbour Housewares£15.62155 rev
2 Door Metal Dog Crate with Removable Tray - Medium - 1x Heavy Duty Folding Foldable Portable Collapsible Indoor Car Travel Training Cage Bed Carrier Furniture - Black - by Harbour Housewares
Harbour Housewares£21.83155 rev
Straame Heavy-Duty Folding Dog Crate 30 inch for Medium Dogs 78 x 46 x 53 cm Black Metal Wire Pet Cage with 2 Doors Secure Sliding Latches Removable Leak-Proof Tray Carry Handle Fold-Flat Design
Straame£21.15374 rev
Straame Heavy-Duty Folding Dog Crate for XL Dogs 107 × 68 × 75 cm (42) Black Metal Cage with Front & Side Doors Chew-Resistant Removable Easy-Clean Plastic Tray & Carry Handle
Straame£37.73374 rev
Straame Heavy-Duty Folding Dog Crate 24 inch for Small Dogs 60 x 40 x 50 cm Black Metal Wire Pet Cage with 2 Doors Secure Sliding Latches Removable Leak-Proof Tray Carry Handle Fold-Flat Design
Straame£16.16374 rev
Trending
90-day click momentum
Feandrea Dog Crate Foldable Dog Cage with 2 Doors Removable Tray 77.5 x 48.5 x 55.5 cm M Black PPD30H
Feandrea£21.594.6★
Amazon Basics Small Metal Dog Crate/Cage with Tray Durable Foldable and Adjustable Dog Cage with Double Door Black 61 cm L x 46 cm W x 51 cm H
Amazon Basics£21.614.6★
Amazon Basics Small Metal Dog Crate/Cage with Tray Durable and Foldable Dog Cage with Single Door Black Small 61cm (24)
Amazon Basics£20.264.6★
FurDreams 42 Folding Dog Crate for XL Dogs - Heavy-Duty Black Metal Cage with Front & Side Doors Chew-Resistant Plastic Tray & Carry Handle Quick Setup (107 × 69 × 77 cm)
FurDreams£37.354.5★
FurDreams 36 Folding Dog Crate for Large Dogs - Heavy-Duty Black Metal Cage with Front & Side Doors Chew-Resistant Plastic Tray & Carry Handle Quick Setup (92 × 57 × 63 cm)
FurDreams£31.514.5★
What buyers say about dog crate
What buyers praise and complain about, mined from review topics.What buyers love
“big enough”
“Fantastic quality, easy to assemble and use”
“Well worth money”
“Very sturdy”
“my dog is happy there”
“As advertised”
“Easy to assemble”
“Easy to use”
“Well made and useful”
“The locks are very safe and secure and easy to operate”
What buyers complain about
“Too small”
“Too flimsy”
“Poor quality”
“its a bit difficult”
“Size not exact as shown in images. might only be a cm or two”
“Dog can't escape”
“Not impressed poor instructions”
“too expensive as return cost not covered”
“Will start to go rusty”
“Some of the reviews state it falling apart- make sure you assemble properly as the instructions arent amazing”
Top return reasons
Common questions
- Is dog crate profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 41 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (60/100).
- How competitive is the dog crate niche?
- 16 brands and 22 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in dog crate?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.3%.
- When does demand for dog crate peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the dog crate niche?
- Listings span £15.62–£58.73; the average listing price is £28.69 (sweet spot $15–$100). The average incumbent carries 6,024 reviews — the moat a new listing must climb.