Dog Food

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.2M a year.

Searches, last 12 months

4.8M

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

12.2%

Market size, estimated

£7.2Ma year

Peak month

October1.2× the quietest month

Top search term

dog food2.2M searches a year

Listings sell for £12.26 on average, from £2.11 to £25.70. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 8,000 to 10,000 of them. At £12.26 that is £98K to £123K a year per listing.

Average price

£12.26under the $15 to $100 sweet spot

Price range

£2.11–£25.70

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

500K–600K

Units per listing a year

8,000–10,000

Revenue per listing a year

£98K–£123K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Food. It carries 3,368 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#23in Food

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,368per listing

Listings tracked

39

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months