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Cat Biscuits

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 93% of clicks, so Cat Biscuits is a Maybe.

Flapen Score
58
58 / 100
Top 17% of 875 Pet Supplies niches · +8 vs the category median of 50
Market size
£4.7M/yr3.0M searches / yr
90-day growth
-10.8%search demand this quarter
Competition
40%top-5 click share · 11 brands · 234 sellers

Flapen Score

Cat Biscuits against its category

The dotted line is the Pet Supplies average. Past it, Cat Biscuits is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Biscuits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Biscuits 3.0M times last year and spent an estimated £4.7M. The top 5 brands take 93% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.7M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
14.4%
Market size, estimated
£4.7Ma year
Peak month
February1.4× the quietest month
Top search term
cat biscuits619K searches a year

02 · Price

A sale here is worth £10.98.

Listings sell for £10.98 on average, from £2.69 to £28.98. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 4,000 to 5,000 of them. At £10.98 that is £44K to £55K a year per listing.

Average price
£10.98under the $15 to $100 sweet spot
Price range
£2.69–£28.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
4,000–5,000
Revenue per listing a year
£44K–£55K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Cats. It carries 3,478 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#150in Cats
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,478per listing
Listings tracked
52

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
61 months

Products

Top Cat Biscuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£140K£279K£419K£559K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

234

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

40%

Top 20: 76%

Open market

4%

  • IAMS26%
  • by Amazon21%
  • whiskas21%
  • PURINA ONE19%
  • Go-Cat6%
  • Scrumbles4%
  • Open — no brand owns it (5 brands, 4%)

Demand

Cat Biscuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cat Biscuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat biscuits619K/yr
  • dry cat food533K/yr
  • purina one cat food dry313K/yr
  • cat food dry260K/yr
  • whiskas dry cat food208K/yr
  • iams dry cat food213K/yr
  • cat dry food169K/yr
  • purina97K/yr
  • purina one63K/yr
  • purina cat food66K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Biscuits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Indigestion14%−0.09

Gave my cat diarrhea

My cats started vomiting

instantly had a bad tummy

Smell14%−0.07

Off putting smell

Its smells atrocious

no smell

Value For Money12%+0.86

A bit more expensive than in normal market

Bit pricey

price went up month later

Size-Overall10%+0.02

a bigger bag this time

Larger bag

Misread the size

Moist/Dry7%

Cat dry food

Dry food

It is both dry

Love

Pet Friendly37%

Cats love it

My dogs love this

The cat approves

Value For Money24%+0.86

Great deal

Value for money

Fair price

Quality-Overall11%−0.02

Quality food

Brilliant quality

Good Quality Food

Taste-Overall7%

Cats love this food

Good taste

Great food

Moist/Dry3%

Great dry food

neat dry food

Good dry cat food

FAQ

Common Cat Biscuits questions

Answered from the same tracked data.