cat biscuits
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£4.7M£4.7M/yr · 3.0M searches
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.69–£28.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.98avg listing price — sweet spot $15–$100
Review moat
Okay3,478.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cat biscuits is a £4.7M/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat biscuits market data
- Units sold / yr
- 300K–400K
- avg 4,000–5,000/product
- Revenue / yr
- £3.3M–£4.4M
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #150
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
234
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
40%
Top 20: 76%
Open market
4%
- IAMS26%
- by Amazon21%
- whiskas21%
- PURINA ONE19%
- Go-Cat6%
- Scrumbles4%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top cat biscuits search terms
- cat biscuits619K/yr
- dry cat food533K/yr
- purina one cat food dry313K/yr
- cat food dry260K/yr
- whiskas dry cat food208K/yr
- iams dry cat food213K/yr
- cat dry food169K/yr
- purina97K/yr
- purina one63K/yr
- purina cat food66K/yr
Top cat biscuits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PURINA ONE Adult Dry Cat Food - Rich in Chicken 7.5KG
PURINA ONE£22.164.8★11,022 rev
IAMS Adult Complete Dry Cat Food Chicken 3kg - Supports Strong Immune System
IAMS£9.764.7★9,209 rev
by Amazon - Complete Dry Cat Food with Chicken Turkey and Vegetables 1 pack of 3kg
by Amazon£4.624.5★7,389 rev
WHISKAS Adult Dry Cat Food 7kg with Chicken
whiskas£14.364.8★12,313 rev
by Amazon - Complete Dry Cat Food with Salmon Tuna and Vegetables 1 pack of 3kg
by Amazon£4.534.5★6,670 rev
Newest
by launch date
WHISKAS 1+ DUO Surf & Turf Dry Cat Food 1.9kg
whiskas£4.8572 rev
PURINA ONE Adult Dry Cat Food - Rich in Chicken 7.5KG
PURINA ONE£22.1611,022 rev
Whiskas 1+ Chicken 1.9kg Bag Adult Cat Dry Food
whiskas£6.275,116 rev
Whiskas 1+ Chicken Pack of 4 x 1.9 kg Bags Adult Cat Dry Food
whiskas£16.31534 rev
WHISKAS Adult Dry Cat Food 7kg with Tuna
whiskas£14.52867 rev
Trending
90-day click momentumWHISKAS 1+ DUO Surf & Turf Dry Cat Food 1.9kg
whiskas£4.854.6★
PURINA ONE Adult Dry Cat Food - Rich in Chicken 7.5KG
PURINA ONE£22.164.8★
by Amazon - Complete Dry Cat Food with Salmon Tuna and Vegetables 1 pack of 3kg
by Amazon£4.534.5★
Purr & Miaow - Complete Dry Grain Free Adult Cat Food Duck & Turkey 1.5kg
Purr and Miaow£8.084.4★
IAMS Adult Complete Dry Cat Food Chicken 10kg - Supports Strong Immune System
IAMS£28.984.7★
What buyers say about cat biscuits
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“Great deal”
“Quality food”
“Cats love this food”
“Great dry food”
“I like the consistent size”
“As advertised”
“My cats love all the flavours”
“It doesnt smell bad”
“The bag is great very fresh”
What buyers complain about
“Gave my cat diarrhea”
“Off putting smell”
“A bit more expensive than in normal market”
“a bigger bag this time”
“Cat dry food”
“This food gave my cat an allergy causing itchy skin”
“I'm disgusted at the lack of quality control on this product”
“decided after 3 days that they were fed up with the flavour”
“Misleading”
“mixed biz so not all one flavour”
Common questions
- Is cat biscuits profitable to sell on Amazon United Kingdom?
- The niche generates £4.7M/yr across 52 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the cat biscuits niche?
- 11 brands and 234 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in cat biscuits?
- Top complaints mined from reviews: Indigestion, Smell, Value For Money. The return rate is 0.1%.
- When does demand for cat biscuits peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the cat biscuits niche?
- Listings span £2.69–£28.98; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 3,478 reviews — the moat a new listing must climb.