Cat Biscuits
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 93% of clicks, so Cat Biscuits is a Maybe.
- Flapen Score
- 58 / 100Top 17% of 875 Pet Supplies niches · +8 vs the category median of 5058
- Market size
- £4.7M/yr3.0M searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 40%top-5 click share · 11 brands · 234 sellers
Flapen Score
Cat Biscuits against its category
The dotted line is the Pet Supplies average. Past it, Cat Biscuits is stronger. Inside it, weaker.
Market
The Cat Biscuits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Biscuits 3.0M times last year and spent an estimated £4.7M. The top 5 brands take 93% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
14.4% of searches ended in a purchase last week.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.7M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 14.4%
- Market size, estimated
- £4.7Ma year
- Peak month
- February1.4× the quietest month
- Top search term
- cat biscuits619K searches a year
02 · Price
A sale here is worth £10.98.
Listings sell for £10.98 on average, from £2.69 to £28.98. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 4,000 to 5,000 of them. At £10.98 that is £44K to £55K a year per listing.
- Average price
- £10.98under the $15 to $100 sweet spot
- Price range
- £2.69–£28.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £44K–£55K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Cats. It carries 3,478 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 98%
- Out of stock, average day
- 0.0%
- Average rank
- #150in Cats
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,478per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Cat Biscuits products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PURINA ONE Adult Dry Cat Food - Rich in Chicken 7.5KG
- Price
- £22.16
- Rating
- 4.8/5
- Reviews
- 11,022
- Age
- 1y ago

IAMS Adult Complete Dry Cat Food Chicken 3kg - Supports Strong Immune System
- Price
- £9.76
- Rating
- 4.7/5
- Reviews
- 9,209
- Age
- 16y ago

by Amazon - Complete Dry Cat Food with Chicken Turkey and Vegetables 1 pack of 3kg
- Price
- £4.62
- Rating
- 4.5/5
- Reviews
- 7,389
- Age
- 7y ago

WHISKAS Adult Dry Cat Food 7kg with Chicken
- Price
- £14.36
- Rating
- 4.8/5
- Reviews
- 12,313
- Age
- 10y ago

by Amazon - Complete Dry Cat Food with Salmon Tuna and Vegetables 1 pack of 3kg
- Price
- £4.53
- Rating
- 4.5/5
- Reviews
- 6,670
- Age
- 7y ago
Trending
90-day click momentum
WHISKAS 1+ DUO Surf & Turf Dry Cat Food 1.9kg
- Price
- £4.85
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 8mo ago

PURINA ONE Adult Dry Cat Food - Rich in Chicken 7.5KG
- Price
- £22.16
- Rating
- 4.8/5
- Reviews
- 11,022
- Age
- 1y ago

by Amazon - Complete Dry Cat Food with Salmon Tuna and Vegetables 1 pack of 3kg
- Price
- £4.53
- Rating
- 4.5/5
- Reviews
- 6,670
- Age
- 7y ago

Purr & Miaow - Complete Dry Grain Free Adult Cat Food Duck & Turkey 1.5kg
- Price
- £8.08
- Rating
- 4.4/5
- Reviews
- 1,255
- Age
- 12y ago

IAMS Adult Complete Dry Cat Food Chicken 10kg - Supports Strong Immune System
- Price
- £28.98
- Rating
- 4.7/5
- Reviews
- 9,209
- Age
- 16y ago
Newest
by launch date
WHISKAS 1+ DUO Surf & Turf Dry Cat Food 1.9kg
- Price
- £4.85
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 8mo ago

PURINA ONE Adult Dry Cat Food - Rich in Chicken 7.5KG
- Price
- £22.16
- Rating
- 4.8/5
- Reviews
- 11,022
- Age
- 1y ago

Whiskas 1+ Chicken 1.9kg Bag Adult Cat Dry Food
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 5,116
- Age
- 3y ago

Whiskas 1+ Chicken Pack of 4 x 1.9 kg Bags Adult Cat Dry Food
- Price
- £16.31
- Rating
- 4.8/5
- Reviews
- 534
- Age
- 3y ago

WHISKAS Adult Dry Cat Food 7kg with Tuna
- Price
- £14.52
- Rating
- 4.8/5
- Reviews
- 867
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
234
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
40%
Top 20: 76%
Open market
4%
- IAMS26%
- by Amazon21%
- whiskas21%
- PURINA ONE19%
- Go-Cat6%
- Scrumbles4%
- Open — no brand owns it (5 brands, 4%)
Demand
Cat Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Cat Biscuits search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat biscuits619K/yr
- dry cat food533K/yr
- purina one cat food dry313K/yr
- cat food dry260K/yr
- whiskas dry cat food208K/yr
- iams dry cat food213K/yr
- cat dry food169K/yr
- purina97K/yr
- purina one63K/yr
- purina cat food66K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Biscuits
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Gave my cat diarrhea
My cats started vomiting
instantly had a bad tummy
Off putting smell
Its smells atrocious
no smell
A bit more expensive than in normal market
Bit pricey
price went up month later
a bigger bag this time
Larger bag
Misread the size
Cat dry food
Dry food
It is both dry
Love
Cats love it
My dogs love this
The cat approves
Great deal
Value for money
Fair price
Quality food
Brilliant quality
Good Quality Food
Cats love this food
Good taste
Great food
Great dry food
neat dry food
Good dry cat food
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Biscuits questions
Answered from the same tracked data.









