Therapet

Shoppers searched for this 811K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.0M a year.

Searches, last 12 months

811K

Growth, 90 days vs prior 90

-17.6%

Conversion, latest week

18.1%

Market size, estimated

£3.0Ma year

Peak month

December1.5× the quietest month

Top search term

feliway plug in for cats240K searches a year

Listings sell for £20.61 on average, from £8.28 to £47.91. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £20.61 that is £165K to £206K a year per listing.

Average price

£20.61inside the $15 to $100 sweet spot

Price range

£8.28–£47.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

8,000–10,000

Revenue per listing a year

£165K–£206K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Cats. It carries 8,710 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#11in Cats

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,710per listing

Listings tracked

15

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months