Is therapet profitable to sell on Amazon United Kingdom?

The niche generates £3.0M/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (57/100).

How competitive is the therapet niche?

5 brands and 22 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in therapet?

Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.1%.

When does demand for therapet peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the therapet niche?

Listings span £8.28–£47.91; the average listing price is £20.61 (sweet spot $15–$100). The average incumbent carries 8,710 reviews — the moat a new listing must climb.

therapet

Worth a look

Shows searches that convert (18.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible18.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible£3.0M

£3.0M/yr · 811K searches

Avg price

Great£20.61

avg listing price — sweet spot $15–$100

Price range

Great£8.28–£47.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,709.93

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, therapet is a £3.0M/yr Amazon United Kingdom market (811K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

therapet market data

Units sold / yr: 125K–150K; avg 8,000–10,000/product
Revenue / yr: £2.6M–£3.1M; units × avg price
Conversion rate: 18.1%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 195 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Feliway88%
TopSum5%
TeddyDo4%
Banydoll2%
Jeweeio2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top therapet search terms

feliway plug in for cats240K/yr -23.7%18.3% conv.
feliway178K/yr -8.6%14.2% conv.
feliway refill103K/yr -6.7%21.5% conv.
cat calming plug-in62K/yr -11.5%8.2% conv.
feliway optimum40K/yr -26.8%17.2% conv.
cat pheromone diffuser26K/yr -12.4%8.2% conv.
feliway optimum refill22K/yr -5.5%19.0% conv.
feliway diffuser23K/yr -22.6%10.4% conv.
cat plug in calmer17K/yr -19.1%8.3% conv.
feliway plug in for cats refill13K/yr -15.3%19.6% conv.

All search terms

Top therapet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Feliway Optimum 30 Day Cat Calming Odourless Plug-In Pheromone Diffuser Starter Kit 48ml - Helps Solve Signs of Stress in Cats and Kittens Veterinary Recommended Drug-Free Clinically Proven

Feliway£18.854.2★9,548 rev

FELIWAY Classic 30 Day Cat Calming Plug In Pheromone Diffuser Starter Kit 48ml - Helps Solve Common Signs of Stress in Cats & Kittens Veterinary Recommended Clinically Proven

Feliway£16.984.2★38,574 rev

FELIWAY Classic 30 Day Cat Calming Odourless Refill for Pheromone Diffuser 48ml - Helps Solve Common Signs of Stress in Cats & Kittens Veterinary Recommended Drug-free Clinically Proven

Feliway£13.074.6★21,544 rev

FELIWAY Optimum 30 Day Cat Calming Odourless Refill for Pheromone Diffuser 48ml - Helps Solve Signs of Stress in Cats & Kittens Veterinary Recommended Drug-free Clinically Proven

Feliway£17.124.5★4,293 rev

Feliway Classic 3 x 30 Day Cat Calming Odourless Refills for Pheromone Diffuser 3 x 48ml - Helps Solve Common Signs of Stress in Cats and Kittens Veterinary Recommended Drug-Free Clinically Proven

Feliway£33.194.6★21,544 rev

Newest

by launch date

TopSum Cat Calming Plug-in: Premium Cat Pheromone Diffuser - Cat Plug In Calmer - Pet Calming Plug In - Promotes Relaxation & Well-Being (3 Pack New)

TopSum£14.44345 rev

3mo ago

Jeweeio 6-in-1 Cat Pheromone Calming Diffuser 120 Day

Jeweeio£19.9113 rev

4mo ago

Banydoll Cat Calming Pheromone Diffuser Refills 6 × 48ml 180-Day Supply

Banydoll£26.3588 rev

9mo ago

TopSum Cat Calming Plug-in: Premium Cat Pheromone Diffuser - Cat Plug In Calmer - Pet Calming Plug In - Promotes Relaxation & Well-Being 2 Pack (Amethyst)

TopSum£17.23361 rev

1y ago

TeddyDo Cat Calming Diffuser Plug-In (UK Type G) Pheromone Diffuser for Cats | 2 Diffusers + 2x48ml Refills | 60-Day Double Pack | Helps Reduce Scratching Spraying & Anxiety | Safe Stress Relief

TeddyDo£13.331,435 rev

4y ago

What buyers say about therapet

What buyers praise and complain about, mined from review topics.

What buyers love

Soothing/Teething37%

“it kept them completely calm”

Quality-Overall20%

“Just as good as the market leader”

Value For Money10%

“Good value”

Pet Friendly7%

“My cat recommends it”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product4%

“Seems to work”

Smell1%

“No noise or odor”

Ease Of Cleaning1%

“Easy to use and keep clean and safe for pets”

Durability1%

“Its been easy to maintain and lasts well”

Safety Standards1%

“Peace again”

What buyers complain about

Functionality-Overall29%

“Doesnt work”

Smell21%

“Burning smell”

Value For Money17%

“can be pricey”

Heating7%

“seems to cause overheating”

Leak-Proof4%

“the bottle was leaking”

Durability2%

“Broken”

Quality-Overall2%

“Cheap for a reason”

Advertised Vs Actual Product1%

“missing information”

Spray/Flow1%

“so I cant use the spray”

Allergies1%

“the oil they in can cause allergic reactions”

Top return reasons

Smell34%

Functionality-Overall28%

Leak-Proof14%

Defective Material/Parts8%

Heating4%

Charging3%