Scratching Post
Scratching Post shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Scratching Post profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Scratching Post is a £788K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 63/100.
Scratching Post: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.6% over the last 90 days and 4.7% of searches end in a purchase.
£788K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 45 products
Top Scratching Post products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Basics Cat Scratching Post for Indoor Cats Standard with Dangling Toy 80 cm Grey
- Price
- £14.52
- Rating
- 4.7/5
- Reviews
- 32,466
- Age
- 7y ago
Conlun Cardboard Cat Scratcher 58 cm L Shape Scratch Pad
- Price
- £12.46
- Rating
- 4.2/5
- Reviews
- 1,261
- Age
- 1y ago
TRIXIE Wild Cat Scratching Board Robust Corrugated Cardboard Cat Scratcher with Catnip Satisfies Natural Scratching Instinct & Protects Furniture 41 × 24 × 7 cm
- Price
- £7.06
- Rating
- 4.4/5
- Reviews
- 14,805
- Age
- 10y ago
Ram Large Cat Scratching Post Cat Tree Post Tree 40cm Brown
- Price
- £7.63
- Rating
- 4.3/5
- Reviews
- 2,786
- Age
- 5y ago
Cat Scratching Board Durable Scratch Pad Corrugated Cardboard Cat Scratcher for Indoor Cats Heavy Duty Double-Sided Usability Recyclable with Catnip Medium 1 Pack
- Price
- £6.86
- Rating
- 4.3/5
- Reviews
- 24,253
- Age
- 8y ago
Trending
90-day click momentum
L Shaped Cat Scratcher 64CM Vertical Cat Scratching Pad with Interactive Ball Toy Durable Corrugated Cardboard Cat Scratcher Board for Indoor Cats Furniture Protection
- Price
- £9.02
- Rating
- 3.8/5
- Reviews
- 168
- Age
- 5mo ago
Cat Scratching Board Sisal Cat Scratcher Bed 160 Curved Design Solid Beech Wood & Sisal Pad Cats Scratch Board Pet Furniture for All Cats Protecting Furniture Scratching Mat Extra-Large 59x32x16cm
- Price
- £14.74
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 6mo ago
Cat Scratching Board 58cm high L-Shaped Cat Scratcher Vertical & Horizontal Scratching pad 3cm Thick Cardboard with Fun DIY Stickers Durable Eco-Friendly
- Price
- £11.94
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 12mo ago
Nobleza - Cat Scratching Post Small Cat Activity Center Kitty Climbing Tree with sisal Kitten Play Tower with Hanging Toys Grey 25 * 25 * 35cm
- Price
- £8.88
- Rating
- 4.2/5
- Reviews
- 3,504
- Age
- 3y ago
Rex & Roxy Cat Scratching Post 80CM | Tall Sisal Scratch Pole For Indoor Cats | Plush Base Cat Tower With Hanging Toy | Strong Post For Kittens And Large Breeds
- Price
- £12.84
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 8mo ago
Newest
by launch dateL Shaped Cat Scratcher 64CM Vertical Cat Scratching Pad with Interactive Ball Toy Durable Corrugated Cardboard Cat Scratcher Board for Indoor Cats Furniture Protection
- Price
- £9.02
- Rating
- 3.8/5
- Reviews
- 168
- Age
- 5mo ago
Cat Scratching Board Sisal Cat Scratcher Bed 160 Curved Design Solid Beech Wood & Sisal Pad Cats Scratch Board Pet Furniture for All Cats Protecting Furniture Scratching Mat Extra-Large 59x32x16cm
- Price
- £14.74
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 6mo ago
Rex & Roxy Cat Scratching Post 80CM | Tall Sisal Scratch Pole For Indoor Cats | Plush Base Cat Tower With Hanging Toy | Strong Post For Kittens And Large Breeds
- Price
- £12.84
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 8mo ago
Cat Scratching Board 58cm high L-Shaped Cat Scratcher Vertical & Horizontal Scratching pad 3cm Thick Cardboard with Fun DIY Stickers Durable Eco-Friendly
- Price
- £11.94
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 12mo ago
HOMIDEC Cat Tree 112cm Cat Scratching Post for Indoor Cats Cats Tower
- Price
- £25.47
- Rating
- 4.4/5
- Reviews
- 2,056
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
31 falling
Sellers
50
Top-5 brand share
50%
Top 20: 91%
Top-5 click share
39%
Top 20: 76%
Open market
45%
- Amazon Basics17%
- Conlun12%
- Coching8%
- TRIXIE7%
- RAM ONLINE7%
- EHEYCIGA5%
Scratching Post demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Top Scratching Post search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cat scratcher469K/yr
- scratching post274K/yr
- cat scratching64K/yr
- cat scratch52K/yr
- cat scratcher post41K/yr
- cat scratching post extra tall27K/yr
- tall cat scratching post32K/yr
- large cat scratching post30K/yr
- cat scratchers22K/yr
- cat scratchers for indoor cats13K/yr
What reviews say buyers love and hate about Scratching Post
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Comfortable for cats”
“Good quality & perfect for big cats”
“Amazing value”
“Its very stable”
“These are great scratchers”
What buyers complain about
70% of reviews“its quite big”
“Broke within a couple of months”
“Not very robust”
“cheap quality”
“It was a little difficult to put together”
Scratching Post return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scratching Post questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
