Is scratching post profitable to sell on Amazon United Kingdom?

The niche generates £788K/yr across 45 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (63/100).

How competitive is the scratching post niche?

31 brands and 50 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in scratching post?

Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 0.6%.

When does demand for scratching post peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the scratching post niche?

Listings span £6.86–£32.21; the average listing price is £15.07 (sweet spot $15–$100). The average incumbent carries 5,359 reviews — the moat a new listing must climb.

scratching post

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Avg price

Great£15.07

avg listing price — sweet spot $15–$100

Market size

Good£788K

£788K/yr · 1.1M searches

Price range

Good£6.86–£32.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,358.98

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, scratching post is a £788K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 63/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

scratching post market data

Units sold / yr: 40K–50K; avg 750–1,000/product
Revenue / yr: £603K–£754K; units × avg price
Conversion rate: 4.7%
Avg BSR: #24
Page quality: 0%
Prime: 87%
Sponsored: 91%
Out of stock: 1.5%
Avg brand age: 28 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

50%

Top 20: 91%

Top-5 click share

39%

Top 20: 76%

Open market

45%

Amazon Basics17%
Conlun12%
Coching8%
TRIXIE7%
RAM ONLINE7%
EHEYCIGA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top scratching post products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Cat Scratching Post for Indoor Cats Standard with Dangling Toy 80 cm Grey

Amazon Basics£14.524.7★32,466 rev

Conlun Cardboard Cat Scratcher 58 cm L Shape Scratch Pad

Conlun£12.464.2★1,261 rev

TRIXIE Wild Cat Scratching Board Robust Corrugated Cardboard Cat Scratcher with Catnip Satisfies Natural Scratching Instinct & Protects Furniture 41 × 24 × 7 cm

TRIXIE£7.064.4★14,805 rev

Ram Large Cat Scratching Post Cat Tree Post Tree 40cm Brown

RAM ONLINE£7.634.3★2,786 rev

Cat Scratching Board Durable Scratch Pad Corrugated Cardboard Cat Scratcher for Indoor Cats Heavy Duty Double-Sided Usability Recyclable with Catnip Medium 1 Pack

Coching£6.864.3★24,253 rev

Newest

by launch date

L Shaped Cat Scratcher 64CM Vertical Cat Scratching Pad with Interactive Ball Toy Durable Corrugated Cardboard Cat Scratcher Board for Indoor Cats Furniture Protection

Mot Ycse£9.02168 rev

5mo ago

Cat Scratching Board Sisal Cat Scratcher Bed 160 Curved Design Solid Beech Wood & Sisal Pad Cats Scratch Board Pet Furniture for All Cats Protecting Furniture Scratching Mat Extra-Large 59x32x16cm

MomTend£14.7444 rev

6mo ago

Rex & Roxy Cat Scratching Post 80CM | Tall Sisal Scratch Pole For Indoor Cats | Plush Base Cat Tower With Hanging Toy | Strong Post For Kittens And Large Breeds

Rex & Roxy£12.84156 rev

8mo ago

Cat Scratching Board 58cm high L-Shaped Cat Scratcher Vertical & Horizontal Scratching pad 3cm Thick Cardboard with Fun DIY Stickers Durable Eco-Friendly

Coching£11.94127 rev

12mo ago

HOMIDEC Cat Tree 112cm Cat Scratching Post for Indoor Cats Cats Tower

HOMIDEC£25.472,056 rev

1y ago

What buyers say about scratching post

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly26%

“Comfortable for cats”

Quality-Overall14%

“Good quality & perfect for big cats”

Value For Money12%

“Amazing value”

Strength9%

“Its very stable”

Scratch Resistance7%

“These are great scratchers”

Assembly/Installation6%

“Easy assembly”

Size-Overall5%

“Good size”

Durability4%

“Seems really durable”

Ease Of Use2%

“Handy”

Fun/Entertainment Experience2%

“Fantastic Toy for Cats”

What buyers complain about

Size-Overall26%

“its quite big”

Durability12%

“Broke within a couple of months”

Strength10%

“Not very robust”

Quality-Overall8%

“cheap quality”

Assembly/Installation4%

“It was a little difficult to put together”

Value For Money3%

“Definitely not worth the money”

Adhesion/Stickiness2%

“Not sticky enough”

Advertised Vs Actual Product2%

“Picture is misleading”

Smell1%

“Strong chemical smell”

Design-Overall1%

“The only part I wasnt too keen on was the base design”

Top return reasons

Size-Overall50%

Defective Material/Parts12%

Quality-Overall8%

Strength5%

Assembly/Installation4%

Advertised Vs Actual Product3%

Durability3%

Material Quality3%

Adhesion/Stickiness2%

Escape Proof1%

Common questions

Is scratching post profitable to sell on Amazon United Kingdom?: The niche generates £788K/yr across 45 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (63/100).
How competitive is the scratching post niche?: 31 brands and 50 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in scratching post?: Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 0.6%.
When does demand for scratching post peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the scratching post niche?: Listings span £6.86–£32.21; the average listing price is £15.07 (sweet spot $15–$100). The average incumbent carries 5,359 reviews — the moat a new listing must climb.

scratching post

scratching post market data

Competition & brand share

Demand & seasonality

Top scratching post search terms