Scratching Post

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £788K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-13.6%

Conversion, latest week

4.7%

Market size, estimated

£788Ka year

Peak month

December1.9× the quietest month

Top search term

cat scratcher469K searches a year

Listings sell for £15.07 on average, from £6.86 to £32.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £15.07 that is £11K to £15K a year per listing.

Average price

£15.07inside the $15 to $100 sweet spot

Price range

£6.86–£32.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

£11K–£15K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #24 within Cats. It carries 5,359 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

87%

Out of stock, average day

1.5%

Average rank

#24in Cats

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,359per listing

Listings tracked

45

14 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

7Amazon's first-year sales bar

Average brand age

28 months