Cat Toys

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.8M a year.

Searches, last 12 months

6.4M

Growth, 90 days vs prior 90

+4.0%

Conversion, latest week

4.7%

Market size, estimated

£2.8Ma year

Peak month

December2.5× the quietest month

Top search term

cat toys2.6M searches a year

Listings sell for £9.18 on average, from £2.56 to £26.26. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At £9.18 that is £28K to £37K a year per listing.

Average price

£9.18under the $15 to $100 sweet spot

Price range

£2.56–£26.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

3,000–4,000

Revenue per listing a year

£28K–£37K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #22 within Cats. It carries 2,343 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

2.5%

Average rank

#22in Cats

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,343per listing

Listings tracked

55

13 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

30 months