Cat Litter

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.3M a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

-12.6%

Conversion, latest week

19.4%

Market size, estimated

£6.3Ma year

Peak month

November1.2× the quietest month

Top search term

cat litter3.2M searches a year

Listings sell for £7.61 on average, from £2.54 to £11.98. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 50,000 to 60,000 of them. At £7.61 that is £381K to £457K a year per listing.

Average price

£7.61under the $15 to $100 sweet spot

Price range

£2.54–£11.98

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

50,000–60,000

Revenue per listing a year

£381K–£457K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Cats. It carries 7,013 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

79%

Out of stock, average day

0.0%

Average rank

#11in Cats

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,013per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months