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Anal Gland

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -9.8% this quarter, so Anal Gland is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 875 Pet Supplies niches · +11 vs the category median of 50
Market size
£255K/yr121K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
52%top-5 click share · 19 brands · 25 sellers

Flapen Score

Anal Gland against its category

The dotted line is the Pet Supplies average. Past it, Anal Gland is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anal Gland market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anal Gland 121K times last year and spent an estimated £255K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb–Mar–Sep–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £255K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
10.4%
Market size, estimated
£255Ka year
Peak month
February5.2× the quietest month
Top search term
glandex for dogs uk26K searches a year

02 · Price

A sale here is worth £20.40.

Listings sell for £20.40 on average, from £8.84 to £66.89. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £20.40 that is £5K to £10K a year per listing.

Average price
£20.40inside the $15 to $100 sweet spot
Price range
£8.84–£66.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #55 within Health Supplies. It carries 2,147 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
84%
Out of stock, average day
8.0%
Average rank
#55in Health Supplies
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,147per listing
Listings tracked
25

04 · Newcomers

Amazon counts 6 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Anal Gland products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£38K£51K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

25

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

25%

  • Vetnique33%
  • Protexin10%
  • Omni9%
  • WEALLIN9%
  • BUGALUGS9%
  • OKKÖBI5%

Demand

Anal Gland search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar, Sep, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Anal Gland search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glandex for dogs uk26K/yr
  • anal gland19K/yr
  • dog analgland treatment18K/yr
  • glandex15K/yr
  • anal glands8K/yr
  • glandex for dogs8K/yr
  • dog analgland chews4K/yr
  • anal gland chews5K/yr
  • dog anal gland5K/yr
  • anal gland dog4K/yr

Reviews and returns

What reviews say buyers love and hate about Anal Gland

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.03

prohibitively expensive

So expensive too

A little pricey

Functionality-Overall18%−0.28

Didn't work for my dog

Didnt work

it wasnt effective for mine

Smell10%−0.09

However this batch have a very obnoxious smell

that fishy smell was intense

Smelly

Allergies6%−0.06

This is NOT suitable for dogs with animal protein allergies

unfortunately it gave her a rash

My dog has allergies

Indigestion5%−0.04

then she had a month-long spell of occasional diarrhea

this made my dog have a really poorly tummy for days

he definitely has digestive issues

Love

Value For Money18%−0.03

Good value

Good value for money

Excellent value for money

Pet Friendly17%

dog loves it

Good for my dog

Happy dog

Quality-Overall14%+0.61

definitely an improvement

Excellent product

reliable

Advertised Vs Actual Product7%+0.80

works just how it should

Seems to work

Does what it says

Ease Of Chewing/Swallowing6%+0.21

Great chews

these chews seem to be calming things down

Easy to chew

Return

0.1% Return rate 8% Fixable by listing

Moist/Dry25%▁▂▁█▁▁
Leak-Proof21%▁█▁▆▁▁
Indigestion8%▁▁█▁▁▁

then she had a month-long spell of occasional diarrhea

this made my dog have a really poorly tummy for days

he definitely has digestive issues

Smell8%▁▁█▁▁▁

However this batch have a very obnoxious smell

that fishy smell was intense

Smelly

Spray/Flow8%▁█▁▁▁▁

FAQ

Common Anal Gland questions

Answered from the same tracked data.