Senior Cat Food Dry
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Senior Cat Food Dry is a Maybe.
- Flapen Score
- 57 / 100Top 21% of 875 Pet Supplies niches · +7 vs the category median of 5057
- Market size
- £774K/yr547K searches / yr
- 90-day growth
- +4.0%search demand this quarter
- Competition
- 46%top-5 click share · 5 brands · 102 sellers
Flapen Score
Senior Cat Food Dry against its category
The dotted line is the Pet Supplies average. Past it, Senior Cat Food Dry is stronger. Inside it, weaker.
Market
The Senior Cat Food Dry market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Senior Cat Food Dry 547K times last year and spent an estimated £774K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
13.8% of searches ended in a purchase last week.
Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £774K a year.
- Searches, last 12 months
- 547K
- Growth, 90 days vs prior 90
- +4.0%
- Conversion, latest week
- 13.8%
- Market size, estimated
- £774Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- scrumbles cat food251K searches a year
02 · Price
A sale here is worth £10.22.
Listings sell for £10.22 on average, from £1.18 to £27.86. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £10.22 that is £20K to £26K a year per listing.
- Average price
- £10.22under the $15 to $100 sweet spot
- Price range
- £1.18–£27.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £20K–£26K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #29 within Cats. It carries 1,037 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 97%
- Out of stock, average day
- 0.7%
- Average rank
- #29in Cats
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,037per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Senior Cat Food Dry products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Scrumbles Wet Cat Jelly Classic Selection 6 x 85g
- Price
- £4.09
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 2y ago

Scrumbles All Natural Dry Cat Food with 75% Chicken High Protein Food For Adults And Seniors 2.5Kg package may vary
- Price
- £13.35
- Rating
- 4.4/5
- Reviews
- 2,714
- Age
- 6y ago

Scrumbles Natural Wet Cat Food Shredded Chicken in Broth 12x 70g
- Price
- £9.46
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 2y ago

Scrumbles Grain Free Wet Cat Gravy Recyclable Pouch Selection 40pk
- Price
- £27.20
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 3mo ago

Scrumbles All Natural Dry Cat Food With Chicken and Fresh Salmon High Protein Food for Adults And Seniors 2.5 Kg pink bag
- Price
- £13.36
- Rating
- 4.4/5
- Reviews
- 2,593
- Age
- 6y ago
Trending
90-day click momentum
Scrumbles Grain Free Wet Cat Gravy Recyclable Pouch Selection 40pk
- Price
- £27.20
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 3mo ago

Scrumbles Grain Free Wet Cat Jelly Recyclable Pouch Meat Selection 40pk
- Price
- £27.86
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 3mo ago

Scrumbles Wet Cat Jelly Classic Selection 6 x 85g
- Price
- £4.09
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 2y ago

Scrumbles Grain Free Wet Cat Jelly Meat Pouch Selection 8x85g
- Price
- £9.99
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 1y ago

Scrumbles Grain Free Wet Cat Jelly Fish Pouch Selection 8x85g
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago
Newest
by launch date
Scrumbles Grain Free Wet Cat Gravy Recyclable Pouch Selection 40pk
- Price
- £27.20
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 3mo ago

Scrumbles Grain Free Wet Cat Jelly Recyclable Pouch Meat Selection 40pk
- Price
- £27.86
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 3mo ago

Scrumbles Grain Free Wet Cat Gravy Pouch Selection 8x85g
- Price
- £11.06
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 1y ago

Scrumbles Grain Free Wet Cat Jelly Fish Pouch Selection 8x85g
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago

Scrumbles Grain Free Wet Cat Jelly Meat Pouch Selection 8x85g
- Price
- £9.99
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 90%
Open market
0%
- Scrumbles93%
- IAMS4%
- PURINA ONE2%
- by Amazon1%
- ROYAL CANIN1%
Demand
Senior Cat Food Dry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.1×
Search terms
Top Senior Cat Food Dry search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scrumbles cat food251K/yr
- scrumbles92K/yr
- scrumbles wet cat food45K/yr
- senior dry cat food20K/yr
- dry cat food senior17K/yr
- scrumbles dry cat food14K/yr
- scrumbles cat14K/yr
- scrumbles cat food wet10K/yr
- cat biscuits senior9K/yr
- scrumbles wet food cats5K/yr
Reviews and returns
What reviews say buyers love and hate about Senior Cat Food Dry
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very upset tummy
My cats started vomiting
ending up with diarrhoea really bad
it's incredibly expensive
then the seller hikes up the price
A bit pricey for amount
Small
the small ball shape is to small
Tiny bag,
It smells quite strong which is off putting to me
Smells a bit
fills the room kinda smell
Not delivered what supposed to be
Don't believe the hype and marketing bs of this product
Not as it says on the tin
Love
Cat approved
Cats love it
My dog is happy
Excellent value
Decent price
Great value
Excellent product
Good quality food
Great product very pleased with purchase
My cats were loving this food
Good taste
Fantastic food
Good quality cat food with an aroma that seems to appeal
Doesnt smell bad
nice aroma
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Senior Cat Food Dry questions
Answered from the same tracked data.









