Dog Bed
PassDog Bed scores 65 out of 100, a Pass. Shoppers spend $2.6M a year here, demand is soft, at -18.4% this quarter, and returns run at 1.3% of orders.
- Flapen Score
- 65 / 100Top 5% of 875 Pet Supplies niches · +15 vs the category median of 5065
- Market size
- £2.6M/yr5.5M searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 26%top-5 click share · 30 brands · 35 sellers
Flapen Score
Dog Bed against its category
The dotted line is the Pet Supplies average. Past it, Dog Bed is stronger. Inside it, weaker.
Market
The Dog Bed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Bed 5.5M times last year and spent an estimated £2.6M. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.
- Searches, last 12 months
- 5.5M
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £2.6Ma year
- Peak month
- December2.1× the quietest month
- Top search term
- dog bed2.5M searches a year
02 · Price
A sale here is worth £19.28.
Listings sell for £19.28 on average, from £6.16 to £48.21. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £19.28 that is £29K to £39K a year per listing.
- Average price
- £19.28inside the $15 to $100 sweet spot
- Price range
- £6.16–£48.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £29K–£39K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #48 within Beds, Bedding & Furniture. It carries 3,523 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 97%
- Out of stock, average day
- 3.0%
- Average rank
- #48in Beds, Bedding & Furniture
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,523per listing
- Listings tracked
- 75
04 · Newcomers
Amazon counts 6 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Dog Bed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JOEJOY Dog Bed Medium - Washable Rectangle Dog Beds Anti-Anxiety Soft Plush Non-Slip Bottom Pet Bed - Small | Medium | Large Size Mattress Mat Grey
- Price
- £16.29
- Rating
- 4.4/5
- Reviews
- 2,933
- Age
- 3y ago
Bedsure Large Dog Bed Sofa - Washable Orthopedic Dog Couch 89x63x16cm
- Price
- £29.09
- Rating
- 4.4/5
- Reviews
- 19,829
- Age
- 5y ago
WESTERN HOME Dog Beds Large Washable Soft Orthopedic Extra Large Waterproof Medium Dog Beds with Removable Washable Cover with U-Shape Bolster Grey 106 x 76 x 19 cm
- Price
- £30.68
- Rating
- 4.4/5
- Reviews
- 4,343
- Age
- 2y ago
KSIIA Large Dog Bed Washable Calming Crate Mattress with Non Skid Bottom Fluffy Anti Anxiety Dog Beds Pet Pillow Cushion Dark Grey 90x60x8cm
- Price
- £14.66
- Rating
- 4.6/5
- Reviews
- 8,516
- Age
- 3y ago
Jaspuriea Medium Dog Bed Washable Dog Crate Mattress Calming Fluffy Anti Anxiety Dog Beds Deluxe Plush Dog Mat with Anti-Slip Bottom Grey 75x50x7cm
- Price
- £12.55
- Rating
- 4.4/5
- Reviews
- 4,474
- Age
- 4y ago
Trending
90-day click momentum
Bedsure Washable Large Dog Bed with Gentle Support 89x58x9 cm Grey
- Price
- £11.17
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 3mo ago
Pawk Large Dog Bed Washable - Fluffy Plush Fur Dog Mattress Anti-Slip Dog Beds for Dog Crate Calming Anti Anxiety Dog Mat 89 × 58 × 9 cm Grey
- Price
- £12.60
- Rating
- 4.3/5
- Reviews
- 126
- Age
- 8mo ago
DOPEDIO Dog Bed Cream White L Waterproof Removable Cover Calming Crate Mattress with Anti Slip Bottom Soft and Warm
- Price
- £21.65
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 11mo ago
JOEJOY Extra Large Dog Sofa Bed Waterproof Lamb Fleece PP Cotton XL Dog Bed With Nonskid Bottom Washable Grey Dog Bed For Large Labrador German Shepherd 89x64x23cm
- Price
- £23.02
- Rating
- 4.0/5
- Reviews
- 3,780
- Age
- 2y ago
Bedsure Orthopedic Dog Beds Large - 89x64x18cm Memory Foam Dog Sofa
- Price
- £29.22
- Rating
- 4.7/5
- Reviews
- 1,400
- Age
- 11mo ago
Newest
by launch dateBedsure Washable Large Dog Bed with Gentle Support 89x58x9 cm Grey
- Price
- £11.17
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 3mo ago
Pawk Large Dog Bed Washable - Fluffy Plush Fur Dog Mattress Anti-Slip Dog Beds for Dog Crate Calming Anti Anxiety Dog Mat 89 × 58 × 9 cm Grey
- Price
- £12.60
- Rating
- 4.3/5
- Reviews
- 126
- Age
- 8mo ago
DOPEDIO Dog Bed Cream White L Waterproof Removable Cover Calming Crate Mattress with Anti Slip Bottom Soft and Warm
- Price
- £21.65
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 11mo ago
Bedsure Orthopedic Dog Beds Large - 89x64x18cm Memory Foam Dog Sofa
- Price
- £29.22
- Rating
- 4.7/5
- Reviews
- 1,400
- Age
- 11mo ago
Oveppy Dog Bed Medium Washable Rectangle Dog Beds for Medium Large Dogs Calming Pet Bed with Bolstered Sides Non-Slip Bottom Grey 25 x 21 x 8inch
- Price
- £16.26
- Rating
- 4.4/5
- Reviews
- 351
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
35
Top-5 brand share
59%
Top 20: 95%
Top-5 click share
26%
Top 20: 63%
Open market
35%
- Bedsure19%
- JOEJOY15%
- EHEYCIGA11%
- KSIIA8%
- Oveppy6%
- Jaspuriea5%
Demand
Dog Bed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Dog Bed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog bed2.5M/yr
- dog beds463K/yr
- large dog bed413K/yr
- dog beds large373K/yr
- dog bed medium306K/yr
- small dog bed166K/yr
- puppy bed112K/yr
- xl dog bed145K/yr
- dog beds medium washable122K/yr
- dog bed small96K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Bed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
To small
doesnt fit
The size is larger
Awful quality
Extremely Poor Quality -Not As Described
Quality does not exist with this bed
The bed isn't very thick
Not quite as thick as I thought
Not very thick
Looks nothing like the photo
Not as advertised
Not as described
Falls apart
Not Durable
Falling apart in one week
Love
Dog approved
My cats love it
Dog loves it
Feels comfortable
comfortable for her
Comfortable Bed
Affordable quality
Amazing quality
The cover feels good quality
It's big enough
Amazing size
Happy with size
Money well spent
Excellent Value For Money
Good value for money
Return
1.3% Return rate 78% Fixable by listing
To small
doesnt fit
The size is larger
Awful quality
Extremely Poor Quality -Not As Described
Quality does not exist with this bed
Looks nothing like the photo
Not as advertised
Not as described
Poor quality material
Think material has ripped in less than 3 months
Disappointed, thin material which rips easily
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Bed questions
Answered from the same tracked data.