How competitive is the Cat Soup niche on Amazon United Kingdom?

10 brands and 106 sellers compete in Cat Soup on Amazon United Kingdom. The top 5 Cat Soup products take 57% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Cat Soup?

Cat Soup buyers on Amazon United Kingdom complain most about Value For Money, Smell, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cat Soup niche?

Cat Soup sells for £9.80 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.65–£20.32. The average incumbent carries 229 reviews — the moat a new listing must climb.

Cat Soup

Cat Soup shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Cat Soup profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cat Soup is a £347K/yr Amazon United Kingdom market (253K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul. Verdict: Worth a look — 57/100.

Cat Soup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +24.8% over the last 90 days and 14.0% of searches end in a purchase.

£347K

revenue / yr

Units sold / yr50K

Search volume / yr+24.8%253K

Conversion rate14.0%

Avg price£9.80

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers10 · 106

Top-5 product click share57%

Open market10%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Top Cat Soup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

FELIX Soup Farm Selection Chicken Beef and Lamb Wet Cat Food 6x48g (Pack of 8)

Price: £11.48
Rating: 4.8/5
Reviews: 274
Age: 5y ago

Sheba Classics Cat Food Wet - SOUP Cat Pouches with Chicken Fillets 4 x 40 g

Price: £1.65
Rating: 4.6/5
Reviews: 198
Age: 4y ago

FELIX Soup Tender Strips Farm Selection Wet Cat Food 6x48g (Pack of 8)

Price: £10.64
Rating: 4.7/5
Reviews: 660
Age: 4y ago

FELIX Soup Tender Strips Fish Selection Wet Cat Food 6x48g (Pack of 8)

Price: £11.02
Rating: 4.7/5
Reviews: 591
Age: 4y ago

Sheba Classics Cat Food Wet - SOUP Cat Pouches with Tuna Fillets 10 x 4 x 40g

Price: £16.55
Rating: 4.7/5
Reviews: 339
Age: 4y ago

Newest

by launch date

Happy Feeling Gifts Cat Food Pouches Variety Pack - Created With 36 Felix Soup Cat Food Pouches for Adult Cats Fish & Farm Selection & 5 Webbox Lick-e-lix Treats - Plus a Lint Roller

Price: £20.32
Rating: 4.3/5
Reviews: 3
Age: 1mo ago

Encore 100% Natural Cat Fish Bone Broth Soup with Tuna Fillet High in Collagen Supports Joints Digestion and Hydration 8x85g Spout Pouch

Price: £9.01
Rating: 4.5/5
Reviews: 37
Age: 3mo ago

40 x 40g Sheba Classics Soup Adult Wet Cat Food Pouches Chicken Fillets

Price: £19.50
Rating: 4.9/5
Reviews: 16
Age: 3mo ago

GOURMET Soup Royale (Chicken Beef Turkey) Wet Cat Food Pouch 6x45g (pack of 4)

Price: £8.39
Rating: 5.0/5
Reviews: 13
Age: 4mo ago

Cat Soup Variety Pack with Feeding Bowl 12 x 48g Fish Selection & Farm Selection Complementary Wet Cat Food in Savoury Broth for Adult Cats

Price: £9.97
Rating: 1.7/5
Reviews: 3
Age: 4mo ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

106

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

Felix47%
Sheba28%
Applaws8%
UbiPet4%
INABA4%
Purina2%
Open — no brand owns it (4 brands, 7%)

Cat Soup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume253KCVR14.0%Products25Brands10Top 5 Brands90%OOS Rate2.9%Rating4.5★Reviews229Avg BSR#175

Peak months: Jul · busiest ÷ quietest = 1.7×

Top Cat Soup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cat soup99K/yr +31.2%12.9% conv.
felix soup40K/yr +31.6%18.0% conv.
sheba soup20K/yr +15.9%13.0% conv.
cat soup pouches17K/yr +40.0%12.1% conv.
cat soups and broths9K/yr +44.6%6.9% conv.
sheba soup for cats12K/yr -13.5%12.7% conv.
sheba cat soup9K/yr +17.6%11.3% conv.
felix soup cat food13K/yr -10.6%15.9% conv.
felix cat soup11K/yr +4.2%17.3% conv.
cat food soup8K/yr +26.6%10.9% conv.

What reviews say buyers love and hate about Cat Soup

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Pet Friendly34%

“my pet really enjoys it”

Value For Money11%

“Excellent Price”

Taste-Overall10%

“good for a treat”

Quality-Overall10%

“Brilliant quality”

Smell4%

“it doesn't smell overly strongly”

What buyers complain about

58% of reviews

Value For Money21%

“much cheaper in shops”

Smell7%

“It smells a little fishy. obviously”

Size-Overall7%

“very small”

Quality-Overall6%

“Poor Quality Bowl”

Natural Resource Wastage4%

“It creates a lot of waste”

Common Cat Soup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cat Soup 57/100 on Amazon United Kingdom — Worth a look. The niche generates £347K/yr across 25 tracked products. 4 of 8 products launched in the last 360 days are still selling. Search demand moved +24.8% over the last 90 days.