Cat Soup
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 90% of clicks, so Cat Soup is a Maybe.
- Flapen Score
- 57 / 100Top 21% of 875 Pet Supplies niches · +7 vs the category median of 5057
- Market size
- £347K/yr253K searches / yr
- 90-day growth
- +24.8%search demand this quarter
- Competition
- 57%top-5 click share · 10 brands · 106 sellers
Flapen Score
Cat Soup against its category
The dotted line is the Pet Supplies average. Past it, Cat Soup is stronger. Inside it, weaker.
Market
The Cat Soup market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Soup 253K times last year and spent an estimated £347K. The top 5 brands take 90% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
14.0% of searches ended in a purchase last week.
Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £347K a year.
- Searches, last 12 months
- 253K
- Growth, 90 days vs prior 90
- +24.8%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £347Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- cat soup99K searches a year
02 · Price
A sale here is worth £9.80.
Listings sell for £9.80 on average, from £1.65 to £20.32. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £9.80 that is £15K to £20K a year per listing.
- Average price
- £9.80under the $15 to $100 sweet spot
- Price range
- £1.65–£20.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £15K–£20K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #175 within Cats. It carries 229 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 92%
- Out of stock, average day
- 2.9%
- Average rank
- #175in Cats
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 229per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 4 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Cat Soup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FELIX Soup Farm Selection Chicken Beef and Lamb Wet Cat Food 6x48g (Pack of 8)
- Price
- £11.48
- Rating
- 4.8/5
- Reviews
- 274
- Age
- 5y ago

Sheba Classics Cat Food Wet - SOUP Cat Pouches with Chicken Fillets 4 x 40 g
- Price
- £1.65
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 4y ago

FELIX Soup Tender Strips Farm Selection Wet Cat Food 6x48g (Pack of 8)
- Price
- £10.64
- Rating
- 4.7/5
- Reviews
- 660
- Age
- 4y ago

FELIX Soup Tender Strips Fish Selection Wet Cat Food 6x48g (Pack of 8)
- Price
- £11.02
- Rating
- 4.7/5
- Reviews
- 591
- Age
- 4y ago

Sheba Classics Cat Food Wet - SOUP Cat Pouches with Tuna Fillets 10 x 4 x 40g
- Price
- £16.55
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 4y ago
Trending
90-day click momentum
GOURMET Soup Royale (Chicken Beef Turkey) Wet Cat Food Pouch 6x45g (pack of 4)
- Price
- £8.39
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 4mo ago

Encore 100% Natural Cat Fish Bone Broth Soup with Tuna Fillet High in Collagen Supports Joints Digestion and Hydration 8x85g Spout Pouch
- Price
- £9.01
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 3mo ago

Happy Feeling Gifts Cat Food Pouches Variety Pack - Created With 36 Felix Soup Cat Food Pouches for Adult Cats Fish & Farm Selection & 5 Webbox Lick-e-lix Treats - Plus a Lint Roller
- Price
- £20.32
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1mo ago

Cat Soup Variety Pack with Feeding Bowl 12 x 48g Fish Selection & Farm Selection Complementary Wet Cat Food in Savoury Broth for Adult Cats
- Price
- £9.97
- Rating
- 1.7/5
- Reviews
- 3
- Age
- 4mo ago

40 x 40g Sheba Classics Soup Adult Wet Cat Food Pouches Chicken Fillets
- Price
- £19.50
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 3mo ago
Newest
by launch date
Happy Feeling Gifts Cat Food Pouches Variety Pack - Created With 36 Felix Soup Cat Food Pouches for Adult Cats Fish & Farm Selection & 5 Webbox Lick-e-lix Treats - Plus a Lint Roller
- Price
- £20.32
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1mo ago

Encore 100% Natural Cat Fish Bone Broth Soup with Tuna Fillet High in Collagen Supports Joints Digestion and Hydration 8x85g Spout Pouch
- Price
- £9.01
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 3mo ago

40 x 40g Sheba Classics Soup Adult Wet Cat Food Pouches Chicken Fillets
- Price
- £19.50
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 3mo ago

GOURMET Soup Royale (Chicken Beef Turkey) Wet Cat Food Pouch 6x45g (pack of 4)
- Price
- £8.39
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 4mo ago

Cat Soup Variety Pack with Feeding Bowl 12 x 48g Fish Selection & Farm Selection Complementary Wet Cat Food in Savoury Broth for Adult Cats
- Price
- £9.97
- Rating
- 1.7/5
- Reviews
- 3
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
106
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 94%
Open market
7%
- Felix47%
- Sheba28%
- Applaws8%
- UbiPet4%
- INABA4%
- Purina2%
- Open — no brand owns it (4 brands, 7%)
Demand
Cat Soup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Cat Soup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat soup99K/yr
- felix soup40K/yr
- sheba soup20K/yr
- cat soup pouches17K/yr
- cat soups and broths9K/yr
- sheba soup for cats12K/yr
- sheba cat soup9K/yr
- felix soup cat food13K/yr
- felix cat soup11K/yr
- cat food soup8K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Soup
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
much cheaper in shops
Quite expensive though
very disappointing considering I can cheaper
It smells a little fishy. obviously
it smells like any other food
only a slight smell
very small
small portions
The pouches are very small
Poor Quality Bowl
It's obviously trashy
The product is not good quality
It creates a lot of waste
waste of resources
Love
my pet really enjoys it
Animals love it
Cats love it
Excellent Price
Good value for money
cheaper than the shops
good for a treat
Great food
They love the taste
Brilliant quality
Good quality and easy to open
Good quality cat food
it doesn't smell overly strongly
No nasty smells
Doesn't smell bad
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Soup questions
Answered from the same tracked data.









