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Cat Soup

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 90% of clicks, so Cat Soup is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£347K/yr253K searches / yr
90-day growth
+24.8%search demand this quarter
Competition
57%top-5 click share · 10 brands · 106 sellers

Flapen Score

Cat Soup against its category

The dotted line is the Pet Supplies average. Past it, Cat Soup is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Soup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Soup 253K times last year and spent an estimated £347K. The top 5 brands take 90% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £347K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
+24.8%
Conversion, latest week
14.0%
Market size, estimated
£347Ka year
Peak month
July1.7× the quietest month
Top search term
cat soup99K searches a year

02 · Price

A sale here is worth £9.80.

Listings sell for £9.80 on average, from £1.65 to £20.32. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £9.80 that is £15K to £20K a year per listing.

Average price
£9.80under the $15 to $100 sweet spot
Price range
£1.65–£20.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£15K–£20K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #175 within Cats. It carries 229 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
92%
Out of stock, average day
2.9%
Average rank
#175in Cats
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
229per listing
Listings tracked
25

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
53 months

Products

Top Cat Soup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£35K£52K£69K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

106

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

7%

  • Felix47%
  • Sheba28%
  • Applaws8%
  • UbiPet4%
  • INABA4%
  • Purina2%
  • Open — no brand owns it (4 brands, 7%)

Demand

Cat Soup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Cat Soup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat soup99K/yr
  • felix soup40K/yr
  • sheba soup20K/yr
  • cat soup pouches17K/yr
  • cat soups and broths9K/yr
  • sheba soup for cats12K/yr
  • sheba cat soup9K/yr
  • felix soup cat food13K/yr
  • felix cat soup11K/yr
  • cat food soup8K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Soup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%−0.06

much cheaper in shops

Quite expensive though

very disappointing considering I can cheaper

Smell7%−0.03

It smells a little fishy. obviously

it smells like any other food

only a slight smell

Size-Overall7%−0.01

very small

small portions

The pouches are very small

Quality-Overall6%−0.05

Poor Quality Bowl

It's obviously trashy

The product is not good quality

Natural Resource Wastage4%−0.03

It creates a lot of waste

waste of resources

Love

Pet Friendly34%

my pet really enjoys it

Animals love it

Cats love it

Value For Money11%−0.06

Excellent Price

Good value for money

cheaper than the shops

Taste-Overall10%+0.12

good for a treat

Great food

They love the taste

Quality-Overall10%−0.05

Brilliant quality

Good quality and easy to open

Good quality cat food

Smell4%−0.03

it doesn't smell overly strongly

No nasty smells

Doesn't smell bad

FAQ

Common Cat Soup questions

Answered from the same tracked data.