Is cat soup profitable to sell on Amazon United Kingdom?

The niche generates £347K/yr across 25 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +24.8%. Flapen's verdict: Worth a look (57/100).

How competitive is the cat soup niche?

10 brands and 106 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in cat soup?

Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.

When does demand for cat soup peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the cat soup niche?

Listings span £1.65–£20.32; the average listing price is £9.80 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.

cat soup

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.0%

search→purchase rate — share of searches ending in a sale

Review moat

Great229.24

avg incumbent reviews — the moat a new listing must climb

Market size

Good£347K

£347K/yr · 253K searches

Growth

Good+24.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.80

avg listing price — sweet spot $15–$100

Price range

Okay£1.65–£20.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad90%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, cat soup is a £347K/yr Amazon United Kingdom market (253K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul. Verdict: Worth a look — 57/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

cat soup market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: £392K–£490K; units × avg price
Conversion rate: 14.0%
Avg BSR: #175
Page quality: 0%
Prime: 92%
Sponsored: 56%
Out of stock: 2.9%
Avg brand age: 53 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

106

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

Felix47%
Sheba28%
Applaws8%
UbiPet4%
INABA4%
Purina2%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.8% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top cat soup search terms

cat soup99K/yr +31.2%12.9% conv.
felix soup40K/yr +31.6%18.0% conv.
sheba soup20K/yr +15.9%13.0% conv.
cat soup pouches17K/yr +40.0%12.1% conv.
cat soups and broths9K/yr +44.6%6.9% conv.
sheba soup for cats12K/yr -13.5%12.7% conv.
sheba cat soup9K/yr +17.6%11.3% conv.
felix soup cat food13K/yr -10.6%15.9% conv.
felix cat soup11K/yr +4.2%17.3% conv.
cat food soup8K/yr +26.6%10.9% conv.

All search terms

Top cat soup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FELIX Soup Farm Selection Chicken Beef and Lamb Wet Cat Food 6x48g (Pack of 8)

Felix£11.484.8★274 rev

Sheba Classics Cat Food Wet - SOUP Cat Pouches with Chicken Fillets 4 x 40 g

Sheba£1.654.6★198 rev

FELIX Soup Tender Strips Farm Selection Wet Cat Food 6x48g (Pack of 8)

Felix£10.644.7★660 rev

FELIX Soup Tender Strips Fish Selection Wet Cat Food 6x48g (Pack of 8)

Felix£11.024.7★591 rev

Sheba Classics Cat Food Wet - SOUP Cat Pouches with Tuna Fillets 10 x 4 x 40g

Sheba£16.554.7★339 rev

Newest

by launch date

Happy Feeling Gifts Cat Food Pouches Variety Pack - Created With 36 Felix Soup Cat Food Pouches for Adult Cats Fish & Farm Selection & 5 Webbox Lick-e-lix Treats - Plus a Lint Roller

Happy Feeling Gifts£20.323 rev

1mo ago

Encore 100% Natural Cat Fish Bone Broth Soup with Tuna Fillet High in Collagen Supports Joints Digestion and Hydration 8x85g Spout Pouch

Encore£9.0137 rev

3mo ago

40 x 40g Sheba Classics Soup Adult Wet Cat Food Pouches Chicken Fillets

Sheba£19.5016 rev

3mo ago

GOURMET Soup Royale (Chicken Beef Turkey) Wet Cat Food Pouch 6x45g (pack of 4)

Gourmet£8.3913 rev

4mo ago

Cat Soup Variety Pack with Feeding Bowl 12 x 48g Fish Selection & Farm Selection Complementary Wet Cat Food in Savoury Broth for Adult Cats

GEminent£9.973 rev

4mo ago

What buyers say about cat soup

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly34%

“my pet really enjoys it”

Value For Money11%

“Excellent Price”

Taste-Overall10%

“good for a treat”

Quality-Overall10%

“Brilliant quality”

Smell4%

“it doesn't smell overly strongly”

Ingredients-Overall4%

“The ingredients in these look very good and natural”

Moist/Dry3%

“Good to promote hydration”

Flavor3%

“has a pleasant aroma to match”

Ease Of Use2%

“Easy to use”

Texture/Consistency-Overall1%

“And is like a broth consistency”

What buyers complain about

Value For Money21%

“much cheaper in shops”

Smell7%

“It smells a little fishy. obviously”

Size-Overall7%

“very small”

Quality-Overall6%

“Poor Quality Bowl”

Natural Resource Wastage4%

“It creates a lot of waste”

Taste-Overall3%

“more meat than gravy”

Thickness3%

“The liquid itself looks quite thin”

Texture/Consistency-Overall3%

“It is a pity that the meat”

Hard Feel2%

“hard to squash”