flea tablets for dogs
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Market size
Good£596K£596K/yr · 341K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.85–£31.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+31.6%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.20avg listing price — sweet spot $15–$100
Review moat
Okay2,798.09avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United Kingdom niche tracking, flea tablets for dogs is a £596K/yr Amazon United Kingdom market (341K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 62/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
flea tablets for dogs market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- £610K–£732K
- units × avg price
- Conversion rate
- 14.3%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
56
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
4%
- Johnsons38%
- Capstar15%
- Bob Martin13%
- FRONTPRO13%
- Beaphar11%
- Johnsons Veterinary Products6%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.6% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.9×
Top flea tablets for dogs search terms
- flea tablets for dogs102K/yr
- dog flea tablets71K/yr
- flea tablets38K/yr
- capstar flea tablets for dogs34K/yr
- flea for dogs tablets10K/yr
- flea treatment for dogs tablets13K/yr
- capstar for dogs10K/yr
- flea tablets for small dogs7K/yr
- johnsons flea tablets for dogs7K/yr
- dog flea tablets medium dogs6K/yr
Top flea tablets for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnsons Veterinary Products 4Fleas Dog Tablets Large 57 mg 6 Tablets
Johnsons£8.454.4★4,500 rev
Johnsons Veterinary Products 4Fleas Tablets for Puppies and Small Dogs Treatment Pack 6 Count (Pack of 1)
Johnsons£8.004.3★4,087 rev
Beaphar - Flea Tablets for Medium/Large Dogs (>11kg) - 3 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas In 15 Minutes Kills 100% in 24hrs - Veterinary Medicine For Dogs > 4 Weeks
Beaphar£6.294.2★339 rev
Bob Martin Flea Tablets for Large Dogs 3pk
Bob Martin£5.364.3★7,135 rev
Johnsons 4Fleas Tablets Large Dogs 3 Treatment Pack
Johnsons Veterinary Products£5.524.3★3,147 rev
Newest
by launch date
FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 1 Pack (25-50kg) 1 Tablet Pack
FRONTPRO£14.6757 rev
FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs (10-25kg) 1 Tablet Pack
FRONTPRO£14.6057 rev
FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs (4-10kg) 1 Tablet Pack
FRONTPRO£14.6157 rev
Beaphar - Flea Tablets for Medium/Large Dogs (>11kg) - 3 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas In 15 Minutes Kills 100% in 24hrs - Veterinary Medicine For Dogs > 4 Weeks
Beaphar£6.29339 rev
Beaphar - Flea Tablets for Small Dogs (1-11kg) - 3 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas In 15 Minutes Kills 100% in 24hrs - Veterinary Medicine For Dogs from 4 Weeks Old
Beaphar£5.42339 rev
Trending
90-day click momentumFRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs (4-10kg) 1 Tablet Pack
FRONTPRO£14.614.9★
FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 1 Pack (25-50kg) 1 Tablet Pack
FRONTPRO£14.674.9★
FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs (10-25kg) 1 Tablet Pack
FRONTPRO£14.604.9★
FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 3 Pack (25-50kg)
FRONTPRO£31.474.6★
FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 3 Pack (10-25kg)
FRONTPRO£31.714.6★
What buyers say about flea tablets for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“much cheaper”
“These tablets are very good”
“Easy to use”
“Works as advertised”
“Easy for my dog to eat”
“Great for my dogs”
“Fast acting”
“Effective”
“prevents a doggy smell”
“Its a good product to keep fleas and tics away”
What buyers complain about
“But yes not working for my pets”
“Although a bit pricey”
“Absolutely rubbish”
“Had an issue with fleas”
“Bought for my two dogs,used for 6month now and not working,every time they go for there groom they still have fleas”
“Waste of money”
“Used it as advertised. did nothing”
“I couldn't swallow this tablet”
“Very big tablets”
“False ingrediant”
Top return reasons
Common questions
- Is flea tablets for dogs profitable to sell on Amazon United Kingdom?
- The niche generates £596K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +31.6%. Flapen's verdict: Worth a look (62/100).
- How competitive is the flea tablets for dogs niche?
- 8 brands and 56 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in flea tablets for dogs?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Quality-Overall. The return rate is 0.1%.
- When does demand for flea tablets for dogs peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.9× the quietest.
- What does it cost to enter the flea tablets for dogs niche?
- Listings span £4.85–£31.71; the average listing price is £12.20 (sweet spot $15–$100). The average incumbent carries 2,798 reviews — the moat a new listing must climb.