Skip to content

Flea Tablets for Dogs

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 90% of clicks, so Flea Tablets for Dogs is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 875 Pet Supplies niches · +12 vs the category median of 50
Market size
£596K/yr341K searches / yr
90-day growth
+31.6%search demand this quarter
Competition
53%top-5 click share · 8 brands · 56 sellers

Flapen Score

Flea Tablets for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Flea Tablets for Dogs is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flea Tablets for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flea Tablets for Dogs 341K times last year and spent an estimated £596K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £596K a year.

Searches, last 12 months
341K
Growth, 90 days vs prior 90
+31.6%
Conversion, latest week
14.3%
Market size, estimated
£596Ka year
Peak month
August2.9× the quietest month
Top search term
flea tablets for dogs102K searches a year

02 · Price

A sale here is worth £12.20.

Listings sell for £12.20 on average, from £4.85 to £31.71. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £12.20 that is £31K to £37K a year per listing.

Average price
£12.20under the $15 to $100 sweet spot
Price range
£4.85–£31.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£31K–£37K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Cats. It carries 2,798 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
55%
Out of stock, average day
0.0%
Average rank
#26in Cats
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,798per listing
Listings tracked
22

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
69 months

Products

Top Flea Tablets for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£60K£119K£179K£239K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

56

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

4%

  • Johnsons38%
  • Capstar15%
  • Bob Martin13%
  • FRONTPRO13%
  • Beaphar11%
  • Johnsons Veterinary Products6%
  • Open — no brand owns it (2 brands, 4%)

Demand

Flea Tablets for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Prime Day '25Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.9×

Search terms

Top Flea Tablets for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flea tablets for dogs102K/yr
  • dog flea tablets71K/yr
  • flea tablets38K/yr
  • capstar flea tablets for dogs34K/yr
  • flea for dogs tablets10K/yr
  • flea treatment for dogs tablets13K/yr
  • capstar for dogs10K/yr
  • flea tablets for small dogs7K/yr
  • johnsons flea tablets for dogs7K/yr
  • dog flea tablets medium dogs6K/yr

Reviews and returns

What reviews say buyers love and hate about Flea Tablets for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall31%−0.46

But yes not working for my pets

didn't work as expected

Doesn't work

Value For Money25%+1.02

Although a bit pricey

the price is a bit steep

too expensive

Quality-Overall7%+0.81

Absolutely rubbish

Not good enough

Absolutely rubbish and waste of time and mon

Allergies6%

Had an issue with fleas

a little itching

as a side effect it appears to have dried his skin out a bit

Durability6%−0.01

Bought for my two dogs,used for 6month now and not working,every time they go for there groom they still have fleas

I wish it lasted longer than it does

doesn't last long

Love

Value For Money21%+1.02

much cheaper

Good value for money

Money well spent

Quality-Overall20%+0.81

These tablets are very good

Excellent product

The quality feels reliable

Ease Of Use12%+0.80

Easy to use

Very easy to administer

Worked well and fast

Advertised Vs Actual Product12%+0.30

Works as advertised

Item exactly as described

Does what it says

Ease Of Chewing/Swallowing9%+0.49

Easy for my dog to eat

The chewable tablets are a good send

Advantage chewableflea and tick tablets

Return

0.1% Return rate 13% Fixable by listing

Functionality-Overall34%█▅▇█▅▅

But yes not working for my pets

didn't work as expected

Doesn't work

Value For Money7%▁▁█▁▁█

Although a bit pricey

the price is a bit steep

too expensive

Ease Of Chewing/Swallowing6%

I couldn't swallow this tablet

but not chewable

Advertised Vs Actual Product6%█▁▁▁▁▁

Used it as advertised. did nothing

My warning is to read the description properly

Ease Of Use6%▁▁▁▁█▁

FAQ

Common Flea Tablets for Dogs questions

Answered from the same tracked data.