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Flea Tablets for Dogs

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 90% of clicks, so Flea Tablets for Dogs is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 875 Pet Supplies niches · +12 vs the category median of 50
Market size
£596K/yr341K searches / yr
90-day growth
+31.6%search demand this quarter
Competition
53%top-5 click share · 8 brands · 56 sellers

Flapen Score

Flea Tablets for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Flea Tablets for Dogs is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flea Tablets for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flea Tablets for Dogs 341K times last year and spent an estimated £596K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £596K a year.

Searches, last 12 months
341K
Growth, 90 days vs prior 90
+31.6%
Conversion, latest week
14.3%
Market size, estimated
£596Ka year
Peak month
August2.9× the quietest month
Top search term
flea tablets for dogs102K searches a year

02 · Price

A sale here is worth £12.20.

Listings sell for £12.20 on average, from £4.85 to £31.71. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £12.20 that is £31K to £37K a year per listing.

Average price
£12.20under the $15 to $100 sweet spot
Price range
£4.85–£31.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£31K–£37K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Cats. It carries 2,798 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
55%
Out of stock, average day
0.0%
Average rank
#26in Cats
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,798per listing
Listings tracked
22

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
69 months

Products

Top Flea Tablets for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£60K£119K£179K£239K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

56

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 98%

Open market

4%

  • Johnsons38%
  • Capstar15%
  • Bob Martin13%
  • FRONTPRO13%
  • Beaphar11%
  • Johnsons Veterinary Products6%
  • Open — no brand owns it (2 brands, 4%)

Demand

Flea Tablets for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Prime Day '25Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.9×

Search terms

Top Flea Tablets for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flea tablets for dogs102K/yr
  • dog flea tablets71K/yr
  • flea tablets38K/yr
  • capstar flea tablets for dogs34K/yr
  • flea for dogs tablets10K/yr
  • flea treatment for dogs tablets13K/yr
  • capstar for dogs10K/yr
  • flea tablets for small dogs7K/yr
  • johnsons flea tablets for dogs7K/yr
  • dog flea tablets medium dogs6K/yr

Reviews and returns

What reviews say buyers love and hate about Flea Tablets for Dogs

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
31%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“But yes not working for my pets”
A buyer, on “Functionality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flea Tablets for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data