Cat Food
MaybeShoppers spend $15.7M a year here. But the top 5 brands take 93% of clicks, so Cat Food is a Maybe.
- Flapen Score
- 60 / 100Top 12% of 875 Pet Supplies niches · +10 vs the category median of 5060
- Market size
- £15.7M/yr7.9M searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 38%top-5 click share · 7 brands · 173 sellers
Flapen Score
Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Cat Food is stronger. Inside it, weaker.
Market
The Cat Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Food 7.9M times last year and spent an estimated £15.7M. The top 5 brands take 93% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
15.7% of searches ended in a purchase last week.
Shoppers searched for this 7.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15.7M a year.
- Searches, last 12 months
- 7.9M
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £15.7Ma year
- Peak month
- March1.3× the quietest month
- Top search term
- cat food3.4M searches a year
02 · Price
A sale here is worth £12.67.
Listings sell for £12.67 on average, from £3.14 to £29.83. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 20,000 to 25,000 of them. At £12.67 that is £253K to £317K a year per listing.
- Average price
- £12.67under the $15 to $100 sweet spot
- Price range
- £3.14–£29.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £253K–£317K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Cats. It carries 3,319 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Cats
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,319per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Cat Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FELIX Original Mixed Selection in Jelly Wet Cat Food 40x85g
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 4,436
- Age
- 2y ago
WHISKAS Adult Wet Cat Food in Jelly 40x85g Poultry Feasts
- Price
- £8.84
- Rating
- 4.7/5
- Reviews
- 6,495
- Age
- 3y ago
PURINA ONE Mini Fillets Mixed Selection in Gravy Adult Wet Cat Food 40x85g
- Price
- £11.12
- Rating
- 4.6/5
- Reviews
- 6,837
- Age
- 7y ago
GOURMET Perle Chefs Collection Adult Wet Cat Food Mini Fillets in Gravy Variety Turkey Tuna Duck Lamb 40 x 85g Pouches
- Price
- £12.22
- Rating
- 4.6/5
- Reviews
- 8,304
- Age
- 6y ago
FELIX As Good As it Looks Favourites Selection in Jelly Wet Cat Food 40x85g
- Price
- £9.57
- Rating
- 4.6/5
- Reviews
- 1,329
- Age
- 1y ago
Trending
90-day click momentum
WHISKAS SUPERFOODS Adult Wet Cat Food in Jelly 15x50g Mixed
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 8mo ago
FELIX As Good As it Looks Favourites Selection in Jelly Wet Cat Food 40x85g
- Price
- £9.57
- Rating
- 4.6/5
- Reviews
- 1,329
- Age
- 1y ago
FELIX As Good As it Looks Kitten Mixed Selection in Jelly Wet Cat Food 40x85g
- Price
- £9.51
- Rating
- 4.7/5
- Reviews
- 715
- Age
- 1y ago
FELIX Original Mixed Selection in Jelly Wet Cat Food 120x85g
- Price
- £23.42
- Rating
- 4.6/5
- Reviews
- 4,436
- Age
- 2y ago
WHISKAS AROMATIC Adult Wet Cat Food in Gravy 40x85g Fragrant Fusions
- Price
- £10.36
- Rating
- 4.6/5
- Reviews
- 734
- Age
- 1y ago
Newest
by launch dateWHISKAS SUPERFOODS Adult Wet Cat Food in Jelly 15x50g Mixed
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 8mo ago
FELIX As Good As it Looks Kitten Mixed Selection in Jelly Wet Cat Food 40x85g
- Price
- £9.51
- Rating
- 4.7/5
- Reviews
- 715
- Age
- 1y ago
GOURMET Perle Delighters Collection in Gravy Wet Cat Food 40x85g
- Price
- £12.56
- Rating
- 4.6/5
- Reviews
- 378
- Age
- 1y ago
FELIX As Good As it Looks Senior 7+ Fish Selection in Jelly Wet Cat Food 40x85g
- Price
- £8.87
- Rating
- 4.8/5
- Reviews
- 831
- Age
- 1y ago
FELIX As Good As it Looks Favourites Selection in Jelly Wet Cat Food 120x85g
- Price
- £29.83
- Rating
- 4.7/5
- Reviews
- 1,051
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
7 falling
Sellers
173
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
38%
Top 20: 82%
Open market
1%
- Felix39%
- whiskas29%
- Gourmet12%
- PURINA ONE6%
- Sheba6%
- by Amazon6%
- Open — no brand owns it (1 brand, 1%)
Demand
Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cat Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat food3.4M/yr
- cat food pouches590K/yr
- felix as good as it looks536K/yr
- wet cat food463K/yr
- whiskas cat food pouches in jelly419K/yr
- gourmet cat food359K/yr
- felix cat food351K/yr
- cat food wet273K/yr
- whiskas238K/yr
- felix241K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolutely disgusting smell
Bad smell
it smells off
Still a bit expensive
It's slightly more expensive than Costco
I wish sometimes is cheaper
Gave my cat diarrhea
Made my cat sick
Vomiting
Noted packets smaller
Small portion
Small
Extremely low-quality product
The quality must have detioriated badly
Low quality
Love
Dogs love it
Cat approved
CATS love it
Great deal
Money well spent
Fair Price
Brilliant quality
Good variety
Good quality food
Great food
Cats love this food
Good taste
Good variety of flavours
a good selection of flavours
Lots of flavours
Return
0.1% Return rate 0% Fixable by listing
They're not as keen on the meaty flavours
Not my flavour
And 1 of the flavours really stinks
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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£665K/yr-22.0%
Cat Litter Tray
£4.8M/yr-3.6%
Cat Tent
£54K/yr+71.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Food questions
Answered from the same tracked data.