Rabbit Toys

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £571K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-4.7%

Conversion, latest week

5.9%

Market size, estimated

£571Ka year

Peak month

December1.3× the quietest month

Top search term

rabbit toys418K searches a year

Listings sell for £7.22 on average, from £0.83 to £14.32. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £7.22 that is £4K to £5K a year per listing.

Average price

£7.22under the $15 to $100 sweet spot

Price range

£0.83–£14.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

£4K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #56 within Small Animals. It carries 1,001 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#56in Small Animals

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,001per listing

Listings tracked

53

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months