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Dog Paddling Pool Xl

Pass

Dog Paddling Pool Xl scores 71 out of 100, a Pass. Shoppers spend $16K a year here, search demand grew >1,000% this quarter, and returns run at 0.2% of orders.

Flapen Score
71
71 / 100
Top 2% of 875 Pet Supplies niches · +21 vs the category median of 50
Market size
£16K/yr32K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
31%top-5 click share · 36 brands · 61 sellers

Flapen Score

Dog Paddling Pool Xl against its category

The dotted line is the Pet Supplies average. Past it, Dog Paddling Pool Xl is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Paddling Pool Xl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Paddling Pool Xl 32K times last year and spent an estimated £16K. The top 5 brands take 44% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.7%
Market size, estimated
£16Ka year
Peak month
June105.7× the quietest month
Top search term
dog paddling pool large xl29K searches a year

02 · Price

A sale here is worth £30.90.

Listings sell for £30.90 on average, from £10.95 to £69.32. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £30.90 that is £0 to £3K a year per listing.

Average price
£30.90inside the $15 to $100 sweet spot
Price range
£10.95–£69.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #41 within Toys. It carries 731 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
79%
Out of stock, average day
18.7%
Average rank
#41in Toys
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
731per listing
Listings tracked
62

04 · Newcomers

Amazon counts 21 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 21 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
21Amazon's first-year sales bar
Average brand age
29 months

Products

Top Dog Paddling Pool Xl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£324£648£972£1K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

61

Top-5 brand share

44%

Top 20: 88%

Top-5 click share

31%

Top 20: 68%

Open market

51%

  • Pourbibi18%
  • Yaheetech9%
  • Wefine6%
  • HaoVrisn6%
  • PawPride6%
  • Haozozo5%

Demand

Dog Paddling Pool Xl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepJanFebMarAprMayJunJulAugSepOctNovDecFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 105.7×

Reviews and returns

What reviews say buyers love and hate about Dog Paddling Pool Xl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.20

Broke quickly

Broken after one use

Not durable

Size-Overall14%+0.06

Bigger than expected

Really small

Not fit for purpose

Leak-Proof9%

its leaking from somewhere else

Now leaking

Leaking

Quality-Overall9%−0.02

Garbage

Utter garbage

Bad quality

Advertised Vs Actual Product5%−0.04

Misleading advertising

Picture is very misleading

Nothing like the picture

Love

Strength14%+1.28

Quite sturdy

Good sturdy pool

The construction feels reassuringly sturdy

Size-Overall13%+0.06

Excellent product fits our labradoodle which was a surprise

Fab really good size both dogs love it

good size, its not huge

Quality-Overall11%−0.02

Build quality is excellent

Seems reasonable quality

This is a good quality pool

Pet Friendly11%

Good for pets as well

Dog loves it

Pet friendly

Durability6%−0.20

And durable

The material feels durable

its durable and easy to clean and use

Return

0.2% Return rate 61% Fixable by listing

Size-Overall49%█▇▇▅▅▄

Bigger than expected

Really small

Not fit for purpose

Leak-Proof12%▁█▁▃▄▇

its leaking from somewhere else

Now leaking

Leaking

Water Resistance5%▁▁▁▁▇█

water is seeping through

which meant it was unable to retain any water

lose the water

Durability4%▁▁▁▁▅█

Broke quickly

Broken after one use

Not durable

Advertised Vs Actual Product3%▁▁▁▁▅█

Misleading advertising

Picture is very misleading

Nothing like the picture

FAQ

Common Dog Paddling Pool Xl questions

Answered from the same tracked data.