Flea Treatment for Dogs
PassFlea Treatment for Dogs scores 75 out of 100, a Pass. Shoppers spend $3.5M a year here, search demand grew +43.4% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 75 / 100Top 1% of 875 Pet Supplies niches · +25 vs the category median of 5075
- Market size
- £3.5M/yr2.0M searches / yr
- 90-day growth
- +43.4%search demand this quarter
- Competition
- 27%top-5 click share · 13 brands · 127 sellers
Flapen Score
Flea Treatment for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Flea Treatment for Dogs is stronger. Inside it, weaker.
Market
The Flea Treatment for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flea Treatment for Dogs 2.0M times last year and spent an estimated £3.5M. The top 5 brands take 79% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 75 out of 100, a Pass.
01 · Demand
13.5% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +43.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.5M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- +43.4%
- Conversion, latest week
- 13.5%
- Market size, estimated
- £3.5Ma year
- Peak month
- August2.7× the quietest month
- Top search term
- flea treatment for dogs826K searches a year
02 · Price
A sale here is worth £13.26.
Listings sell for £13.26 on average, from £4.96 to £31.71. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At £13.26 that is £53K to £66K a year per listing.
- Average price
- £13.26under the $15 to $100 sweet spot
- Price range
- £4.96–£31.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £53K–£66K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #7 within Flea & Tick Control. It carries 10,230 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 83%
- Out of stock, average day
- 0.5%
- Average rank
- #7in Flea & Tick Control
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,230per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Flea Treatment for Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FRONTLINE Spot On Flea & Tick Treatment for Large Dog (20-40kg) 3 Pipettes
- Price
- £16.01
- Rating
- 4.4/5
- Reviews
- 35,228
- Age
- 17y ago
FRONTLINE Plus Flea & Tick Treatment for Medium Dogs - 3 Pipettes
- Price
- £18.21
- Rating
- 4.3/5
- Reviews
- 3,730
- Age
- 9y ago
Dog Flea Treatment Large Dog x 2 - Spot on Flea Treatment for Dogs Large 20-40 kg - Fast Acting FleaSolve Solution 2 x Pipettes - 2 x Doses - Effective Spot-On Treatment
- Price
- £8.76
- Rating
- 4.2/5
- Reviews
- 822
- Age
- 1y ago
Bob Martin Clear Spot On Flea Treatment for Small Dogs (2-10kg) - Kills Fleas & Ticks (3 Pipettes)
- Price
- £9.12
- Rating
- 4.4/5
- Reviews
- 4,402
- Age
- 14y ago
Bob Martin Flea Tablets for Large Dogs 3pk
- Price
- £5.36
- Rating
- 4.3/5
- Reviews
- 7,135
- Age
- 16y ago
Trending
90-day click momentum
FRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 3 Pack (10-25kg)
- Price
- £31.71
- Rating
- 4.6/5
- Reviews
- 483
- Age
- 1y ago
Beaphar - FIPROtec Spot-On Flea & Tick Treatment for Large Dogs 20-40kg 6 Pipettes - Kills Fleas & Ticks - Veterinary Medicine - Easy to Apply Monthly - Suitable for Dogs & Puppies from 8 Weeks
- Price
- £12.45
- Rating
- 4.3/5
- Reviews
- 27,318
- Age
- 7y ago
Beaphar - FIPROtec Spot-On Flea & Tick Treatment for Large Dogs 20-40kg 4 Pipettes - Kills Fleas & Ticks - Veterinary Medicine - Easy to Apply Monthly - Suitable for Dogs & Puppies from 8 Weeks
- Price
- £7.45
- Rating
- 4.3/5
- Reviews
- 27,318
- Age
- 7y ago
FRONTLINE Spot On Flea & Tick Treatment for Large Dog (20-40kg) 3 Pipettes
- Price
- £16.01
- Rating
- 4.4/5
- Reviews
- 35,228
- Age
- 17y ago
Johnsons 4Fleas Spot-On for Medium Dogs
- Price
- £7.03
- Rating
- 4.5/5
- Reviews
- 1,749
- Age
- 11y ago
Newest
by launch dateFRONTPRO Chewable Tablets Flea & Tick Treatment for Dogs 3 Pack (10-25kg)
- Price
- £31.71
- Rating
- 4.6/5
- Reviews
- 483
- Age
- 1y ago
Dog Flea Treatment Large Dog x 2 - Spot on Flea Treatment for Dogs Large 20-40 kg - Fast Acting FleaSolve Solution 2 x Pipettes - 2 x Doses - Effective Spot-On Treatment
- Price
- £8.76
- Rating
- 4.2/5
- Reviews
- 822
- Age
- 1y ago
Dog Flea Treatment Medium Dog x 2 - Flea Treatment for Dogs Medium 10-20 kg - Spot-On Solution for Flea and Tick Control - FleaSolve 2 x Pipettes
- Price
- £8.91
- Rating
- 4.3/5
- Reviews
- 1,112
- Age
- 1y ago
Dog flea treatment medium dog x 6 - Flea treatment for dogs medium 10-20 kg - Spot-On solution for flea and tick control - FleaSolve 6 Pipettes 6 Doses
- Price
- £17.62
- Rating
- 4.3/5
- Reviews
- 794
- Age
- 2y ago
Itch Medium Dog (10-20kg) Flea & Tick Spot On Treatment - 3 Pipettes
- Price
- £15.71
- Rating
- 4.2/5
- Reviews
- 873
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
127
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
27%
Top 20: 71%
Open market
16%
- FRONTLINE30%
- Beaphar18%
- Bob Martin13%
- Advantage12%
- Naqua Ltd6%
- Johnsons5%
- Open — no brand owns it (7 brands, 16%)
Demand
Flea Treatment for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.7×
Search terms
Top Flea Treatment for Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flea treatment for dogs826K/yr
- dog flea treatment359K/yr
- frontline plus for dogs228K/yr
- flea and tick treatment for dogs93K/yr
- dog flea and tick treatment61K/yr
- advantage flea treatment for dogs109K/yr
- tick treatment for dogs42K/yr
- spot on flea treatment for dogs52K/yr
- frontline flea treatment for dogs33K/yr
- dog flea28K/yr
Reviews and returns
What reviews say buyers love and hate about Flea Treatment for Dogs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Ineffective
But yes not working for my pets
Doesn't Work
it's not cheap to buy
Costly
too expensive
caused skin irritation
Itchy
My dogs have been scratching
Absolutely rubbish
Garbage product that does not work
Not very good quality
Crushed tablets
2 days apart
Did last and hurt my dogs skin
Love
much cheaper
Good value for money
Money well spent
Good quality, fast delivery, and works perfectly
Excellent product
Really good shampoo
As advertised
Does what it says
Item as described
Neutral smell
Dogs smelling good and fresh
Love the smell
Easy to use
Easy to do and to store
Very easy to put on
Return
0.1% Return rate 22% Fixable by listing
Ineffective
But yes not working for my pets
Doesn't Work
Large
The tablets are only small so I placed them in a bit of meat
tablets too big
False ingrediant
This shows ingredient Fipronil on description which is not correct as flea table does not contain this ingredient
the main ingredient only kills live fleas
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Dog Ball Launcher
£1.1M/yr+15.2%
Dog Cooling Mats X Large
£37K/yr>1,000%
Cat Cooling Mat
£340K/yr>1,000%
Dog Sprinkler
£74K/yr>1,000%
Horse Fly Spray
£491K/yr+424.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flea Treatment for Dogs questions
Answered from the same tracked data.