Flea Treatment for Dogs

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +43.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.5M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+43.4%

Conversion, latest week

13.5%

Market size, estimated

£3.5Ma year

Peak month

August2.7× the quietest month

Top search term

flea treatment for dogs826K searches a year

Listings sell for £13.26 on average, from £4.96 to £31.71. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At £13.26 that is £53K to £66K a year per listing.

Average price

£13.26under the $15 to $100 sweet spot

Price range

£4.96–£31.71

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

4,000–5,000

Revenue per listing a year

£53K–£66K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #7 within Flea & Tick Control. It carries 10,230 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

83%

Out of stock, average day

0.5%

Average rank

#7in Flea & Tick Control

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,230per listing

Listings tracked

47

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months