Is pumpkin powder for dogs profitable to sell on Amazon United Kingdom?

The niche generates £364K/yr across 20 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the pumpkin powder for dogs niche?

18 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in pumpkin powder for dogs?

Top complaints mined from reviews: Functionality-Overall, Indigestion, Smell. The return rate is 0.0%.

When does demand for pumpkin powder for dogs peak?

Demand peaks in Sep–Oct; the busiest month runs 4.2× the quietest.

What does it cost to enter the pumpkin powder for dogs niche?

Listings span £6.17–£24.98; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 525 reviews — the moat a new listing must climb.

pumpkin powder for dogs

Worth a look

Shows low returns (0.0%), but soft demand (-12.7% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good524.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Good£364K

£364K/yr · 213K searches

Price range

Good£6.17–£24.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.98

avg listing price — sweet spot $15–$100

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, pumpkin powder for dogs is a £364K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 55/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

pumpkin powder for dogs market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: £329K–£439K; units × avg price
Conversion rate: 15.6%
Avg BSR: #57
Page quality: 0%
Prime: 95%
Sponsored: 90%
Out of stock: 3.1%
Avg brand age: 33 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

18 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

24%

True Dog22%
BUGALUGS17%
Pets Purest13%
NaturVet12%
LEO's8%
WENDAXINGXY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 4.2×

Open Trend

Top pumpkin powder for dogs search terms

pumpkin powder for dogs131K/yr -13.5%14.6% conv.
pumpkin powder29K/yr -10.6%8.8% conv.
pumpkin for dogs18K/yr -11.6%8.0% conv.
dog pumpkin powder11K/yr -7.3%12.3% conv.
pumpkin powder for dogs uk8K/yr +26.3%14.4% conv.
pumpkin powder 1kg4K/yr -1.1%2.2% conv.
ground pumpkin seeds for dogs5K/yr -35.1%4.5% conv.
dog pumpkin3K/yr -29.2%7.4% conv.
pumpkin seeds for dogs4K/yr -39.3%5.1% conv.

All search terms

Top pumpkin powder for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

True Dog Pumpkin Powder 100g | Natural Pumpkin Puree Powder for Dogs Digestive Supplement Stool Firming High Fibre Dog Food Topper Manufactured in the UK

True Dog£6.174.5★504 rev

Bugalugs Pumpkin Powder For Dogs- 100% Pure Pumpkin Powder Dog Food Topper Pumpkin Puree Powder Naturally Rich in Prebiotics & Fibre for Dogs Gut Health & Healthy Stools 200g

BUGALUGS£11.614.5★628 rev

Pets Purest Pumpkin Powder for Dogs - 250g 100% Pure Pumpkin Powder Dog Food Topper Naturally Rich in Prebiotics & Fibre for Dogs Gut Health & Healthy Stools

Pets Purest£10.404.4★662 rev

NaturVet Scoot Free 7 Soft Chews for Dogs Anal Gland & Digestive Support Supplement (230 Count)

NaturVet£10.144.4★5,567 rev

Leos Pumpkin Powder for Dogs | 250g | 100% Pure Pumpkin Powder Dog Food Topper Naturally Rich Fibre for Dogs | Dog Gut Health Probiotics | Probiotics for Dogs

LEO's£8.324.8★36 rev

Newest

by launch date

NaturVet Scoot Free 7 Soft Chews for Dogs Anal Gland & Digestive Support Supplement (230 Count)

NaturVet£10.145,567 rev

6d ago

CliniPaw 100% Pure Pumpkin Powder for Dogs 250g | Natural Dog Fibre Supplement for Gut Health | Supports Firm Stools Anal Gland Treatment & Gentle Digestion | Up to 125 Servings

CliniPaw£8.9037 rev

1mo ago

Leos Pumpkin Powder for Dogs | 250g | 100% Pure Pumpkin Powder Dog Food Topper Naturally Rich Fibre for Dogs | Dog Gut Health Probiotics | Probiotics for Dogs

LEO's£8.3236 rev

2mo ago

YijiaXingzhou Pumpkin Powder for Dogs and Cats 200g All Natural Pumpkin Puree Powder for Digestive & Gut Health Cat Dog Fiber Supplement with Digestive Enzymes & Apple for Perfect Poop

YijiaXingzhou£8.6919 rev

5mo ago

Pumpkin Powder for Dogs - Rich in Prebiotics & Fibre for Dogs | Dog Pumpkin Powder Promotes Intestinal Health | Apple+6 Complex Digestiveenzymes | Pumpkinn Powderr for Cats or Dog - 200g

Abodiuss£7.5819 rev

8mo ago

What buyers say about pumpkin powder for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“No complaints at all as it's a clean”

Pet Friendly18%

“My dog is happy again”

Value For Money13%

“worth the money”

Ease Of Use11%

“Easy to use”

Taste-Overall10%

“She likes the taste”

Advertised Vs Actual Product5%

“Works like a charm”

Ingredients-Overall4%

“I like that it's made from pure pumpkin without a long list of unnecessary ingredients”

Soothing/Teething4%

“Effective for anal glands”

Flavor2%

“She likes the taste”

Smell2%

“Decent sized pack, smells good and excellent value”

What buyers complain about

Functionality-Overall17%

“didnt do anything for her digestion”

Indigestion16%

“bloody diarrhoea”

Smell12%

“this has a very strong odd smell”

Value For Money9%

“a very expensive one”

Quality-Overall6%

“not as good as another more expensive brand”

Leak-Proof3%

“When I opened the sealed lid, unfortunately it went everywhere🥲”

Strength3%

“didnt improve firmness of stools”

Ingredients-Overall3%

“Does not contain apple”

Stuck/Fused Together3%

“this time it is really lumpy”

Color3%

“a bit darker in colour than I thought it would be”

Top return reasons

Leak-Proof33%

Adhesion/Stickiness33%

Product Condition33%

Common questions

Is pumpkin powder for dogs profitable to sell on Amazon United Kingdom?: The niche generates £364K/yr across 20 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the pumpkin powder for dogs niche?: 18 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in pumpkin powder for dogs?: Top complaints mined from reviews: Functionality-Overall, Indigestion, Smell. The return rate is 0.0%.
When does demand for pumpkin powder for dogs peak?: Demand peaks in Sep–Oct; the busiest month runs 4.2× the quietest.
What does it cost to enter the pumpkin powder for dogs niche?: Listings span £6.17–£24.98; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 525 reviews — the moat a new listing must climb.