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Pumpkin Powder for Dogs

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -12.7% this quarter, so Pumpkin Powder for Dogs is a Maybe.

Flapen Score
55
55 / 100
Top 28% of 875 Pet Supplies niches · +5 vs the category median of 50
Market size
£364K/yr213K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
70%top-5 click share · 18 brands · 19 sellers

Flapen Score

Pumpkin Powder for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Pumpkin Powder for Dogs is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Powder for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pumpkin Powder for Dogs 213K times last year and spent an estimated £364K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

15.6% of searches ended in a purchase last week.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £364K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
15.6%
Market size, estimated
£364Ka year
Peak month
October4.2× the quietest month
Top search term
pumpkin powder for dogs131K searches a year

02 · Price

A sale here is worth £10.98.

Listings sell for £10.98 on average, from £6.17 to £24.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £10.98 that is £11K to £14K a year per listing.

Average price
£10.98under the $15 to $100 sweet spot
Price range
£6.17–£24.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #57 within Health Supplies. It carries 525 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
3.1%
Average rank
#57in Health Supplies
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
525per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pumpkin Powder for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£55K£73K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

19

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

24%

  • True Dog22%
  • BUGALUGS17%
  • Pets Purest13%
  • NaturVet12%
  • LEO's8%
  • WENDAXINGXY4%

Demand

Pumpkin Powder for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 4.2×

Search terms

Top Pumpkin Powder for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pumpkin powder for dogs131K/yr
  • pumpkin powder29K/yr
  • pumpkin for dogs18K/yr
  • dog pumpkin powder11K/yr
  • pumpkin powder for dogs uk8K/yr
  • pumpkin powder 1kg4K/yr
  • ground pumpkin seeds for dogs5K/yr
  • dog pumpkin3K/yr
  • pumpkin seeds for dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Powder for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.15

didnt do anything for her digestion

Didn't work

Not effective with my Cavapoo

Indigestion16%−0.06

bloody diarrhoea

we find it hard to get down the other digestion tablets we have. and have to break them up etc

she dosnt appear to be hungry so quickly after having a meal

Smell12%−0.05

this has a very strong odd smell

Very strong smell

The reason for 3 stars is due to the strange smell

Value For Money9%+0.06

a very expensive one

Not buy again at that price

Price increase

Quality-Overall6%+0.71

not as good as another more expensive brand

Not good quality

Good quality product spoiled by being too fine

Love

Quality-Overall19%+0.71

No complaints at all as it's a clean

Quality is consistent

Excellent product

Pet Friendly18%

My dog is happy again

Dog loves it

Good for my dogs

Value For Money13%+0.06

worth the money

Great value for money

Good price

Ease Of Use11%+0.63

Easy to use

so that's handy

Easybto use, clear instructions, good taste for fussy dogs

Taste-Overall10%+0.96

She likes the taste

My dog absolutely loves the taste

he loves the taste of the powder as well

Return

0.0% Return rate 0% Fixable by listing

Leak-Proof33%▁▁▁█▁▁

When I opened the sealed lid, unfortunately it went everywhere🥲

Adhesion/Stickiness33%▁▁▁█▁▁
Product Condition33%▁█▁▁▁▁

FAQ

Common Pumpkin Powder for Dogs questions

Answered from the same tracked data.