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Ostrich Bones for Dogs

Fail

The top 5 brands take 95% of clicks, so Ostrich Bones for Dogs is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£56K/yr36K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
79%top-5 click share · 7 brands · 21 sellers

Flapen Score

Ostrich Bones for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Ostrich Bones for Dogs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ostrich Bones for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ostrich Bones for Dogs 36K times last year and spent an estimated £56K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
12.7%
Market size, estimated
£56Ka year
Peak month
December2.0× the quietest month
Top search term
ostrich bones for dogs33K searches a year

02 · Price

A sale here is worth £12.24.

Listings sell for £12.24 on average, from £6.63 to £21.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.24 that is £3K to £6K a year per listing.

Average price
£12.24under the $15 to $100 sweet spot
Price range
£6.63–£21.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #265 within Treats. It carries 98 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
6.4%
Average rank
#265in Treats
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
98per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ostrich Bones for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

21

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

2%

  • Koala Pets73%
  • Paddock Farm11%
  • Highland Antler5%
  • JR Pet Products4%
  • Pawsome Snax2%
  • Natural Treats by Pet Treats Wholesale2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Ostrich Bones for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Ostrich Bones for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.07

Very large

considerably smaller than advertised

The bone was not very big

Durability16%−0.22

didnt last as long as i hoped

Expensive for the short time it lasted

Not as long lasting as it says

Value For Money10%+0.31

expensive

Though expensive, nothing was wasted

Expensive

Smell8%−0.09

Smelly

A little stinky,

It does have an odour to it

Quality-Overall5%−0.03

Poor quality Pasdock farm ostrich bone

Quality: 7/10

Not very good

Love

Pet Friendly31%

Having a happy dog

Your Dog will love this

Dog loves it

Value For Money11%+0.31

Great Value

Good value

Well worth the money will be buying again

Ease Of Chewing/Swallowing10%

really satisfied his need to chew

Great dog chews

Great for stronger chewing dogs

Durability8%−0.22

it was durable at all

Long lasting

Great long lasting treat

Quality-Overall5%−0.03

No complaints from my boy though

Great quality

Good product

FAQ

Common Ostrich Bones for Dogs questions

Answered from the same tracked data.