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Antlers for Dogs

Pass

Antlers for Dogs scores 65 out of 100, a Pass. Shoppers spend $1.2M a year here, demand is soft, at -22.9% this quarter, and returns run at 0.0% of orders.

Flapen Score
65
65 / 100
Top 5% of 875 Pet Supplies niches · +15 vs the category median of 50
Market size
£1.2M/yr304K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
46%top-5 click share · 11 brands · 39 sellers

Flapen Score

Antlers for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Antlers for Dogs is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antlers for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antlers for Dogs 304K times last year and spent an estimated £1.2M. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
9.1%
Market size, estimated
£1.2Ma year
Peak month
December3.2× the quietest month
Top search term
antlers for dogs100K searches a year

02 · Price

A sale here is worth £42.29.

Listings sell for £42.29 on average, from £5.40 to £170.68. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £42.29 that is £32K to £42K a year per listing.

Average price
£42.29inside the $15 to $100 sweet spot
Price range
£5.40–£170.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£32K–£42K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #120 within Toys. It carries 669 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
81%
Out of stock, average day
3.7%
Average rank
#120in Toys
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
669per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Antlers for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£59K£117K£176K£234K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

39

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

46%

Top 20: 93%

Open market

14%

  • Floppy Ear34%
  • Antler Chew13%
  • Highland Antler11%
  • Primary Pets Premium Pet Supplies10%
  • ANTLER10%
  • ARTISAN GIFT CO7%
  • Open — no brand owns it (5 brands, 14%)

Demand

Antlers for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Antlers for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antlers for dogs100K/yr
  • deer antlers for dogs50K/yr
  • antler26K/yr
  • dog antler27K/yr
  • antlers20K/yr
  • deer antler9K/yr
  • antler chews for dogs12K/yr
  • dog antlers chews8K/yr
  • reindeer antlers for dogs13K/yr
  • deer antlers18K/yr

Reviews and returns

What reviews say buyers love and hate about Antlers for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.31

Bit small

in fact it is a lot shorter

Antler was very small

Value For Money12%

Expensive,

It was slightly cheaper

a little on the pricey side

Ease Of Chewing/Swallowing9%+0.60

Dog chew

This is a plastic toy not good for chewing

Big tough chew

Hard Feel6%+0.13

They are not soft at all

These are extremely hard

One lasts several months as is quite hard

Quality-Overall6%

However, this model is of much much cheaper quality

Inferior quality

Not great quality go pet shop instead

Love

Pet Friendly33%

Very good for the dogs

very happy dog

Dog loves it

Ease Of Chewing/Swallowing13%+0.60

Excellent chew

healthy chew

This is great to keep a chewing

Quality-Overall12%

Fantastic quality control

Good quality and decent size antler

Excellent product

Durability9%+0.23

They dont break or crumble

Safe and durable

they do last well

Size-Overall8%−0.31

Decent size

The antler came in a good size

Great size and perfect for my dog who loves it

Return

0.0% Return rate 71% Fixable by listing

Size-Overall71%▃█▁█▄▇

Bit small

in fact it is a lot shorter

Antler was very small

Weight Heavy13%▁▁▁▁█▁
Scratch Resistance6%▇▁▁▁█▁
Wrong Dimensions4%▁▁▁▁▁█
Compatibility-Overall4%█▁▁▁▁▁

FAQ

Common Antlers for Dogs questions

Answered from the same tracked data.