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Antlers for Dogs

Pass

Antlers for Dogs scores 65 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, demand is soft, at -22.9% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
65
65 / 100
Top 5% of 875 Pet Supplies niches · +15 vs the category median of 50
Market size
£1.2M/yr304K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
46%top-5 click share · 11 brands · 39 sellers

Flapen Score

Antlers for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Antlers for Dogs is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antlers for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antlers for Dogs 304K times last year and spent an estimated £1.2M. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
9.1%
Market size, estimated
£1.2Ma year
Peak month
December3.2× the quietest month
Top search term
antlers for dogs100K searches a year

02 · Price

A sale here is worth £42.29.

Listings sell for £42.29 on average, from £5.40 to £170.68. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £42.29 that is £32K to £42K a year per listing.

Average price
£42.29inside the $15 to $100 sweet spot
Price range
£5.40–£170.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£32K–£42K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #120 within Toys. It carries 669 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
81%
Out of stock, average day
3.7%
Average rank
#120in Toys
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
669per listing
Listings tracked
26

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Antlers for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£59K£117K£176K£234K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

39

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 93%

Open market

14%

  • Floppy Ear34%
  • Antler Chew13%
  • Highland Antler11%
  • Primary Pets Premium Pet Supplies10%
  • ANTLER10%
  • ARTISAN GIFT CO7%
  • Open — no brand owns it (5 brands, 14%)

Demand

Antlers for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Antlers for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • antlers for dogs100K/yr
  • deer antlers for dogs50K/yr
  • antler26K/yr
  • dog antler27K/yr
  • antlers20K/yr
  • deer antler9K/yr
  • antler chews for dogs12K/yr
  • dog antlers chews8K/yr
  • reindeer antlers for dogs13K/yr
  • deer antlers18K/yr

Reviews and returns

What reviews say buyers love and hate about Antlers for Dogs

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Pet Friendly”
29%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bit small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Antlers for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data