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Dog Plaque Remover

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 87% of clicks, so Dog Plaque Remover is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£1.5M/yr816K searches / yr
90-day growth
+11.6%search demand this quarter
Competition
87%top-5 click share · 7 brands · 10 sellers

Flapen Score

Dog Plaque Remover against its category

The dotted line is the Pet Supplies average. Past it, Dog Plaque Remover is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Plaque Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Plaque Remover 816K times last year and spent an estimated £1.5M. The top 5 brands take 91% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 816K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
816K
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
13.9%
Market size, estimated
£1.5Ma year
Peak month
July1.9× the quietest month
Top search term
plaque off powder for dogs256K searches a year

02 · Price

A sale here is worth £13.09.

Listings sell for £13.09 on average, from £8.03 to £23.00. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 20,000 to 25,000 of them. At £13.09 that is £262K to £327K a year per listing.

Average price
£13.09under the $15 to $100 sweet spot
Price range
£8.03–£23.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
20,000–25,000
Revenue per listing a year
£262K–£327K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Health Supplies. It carries 5,949 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
63%
Out of stock, average day
0.0%
Average rank
#6in Health Supplies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,949per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dog Plaque Remover products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

£0£223K£446K£669K£893K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

10

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

4%

  • ProDen PlaqueOff56%
  • NutriPaw19%
  • BUGALUGS7%
  • LEO's5%
  • PURE COMPANION5%
  • Protexin Veterinary5%
  • Open — no brand owns it (1 brand, 4%)

Demand

Dog Plaque Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Dog Plaque Remover search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • plaque off powder for dogs256K/yr
  • nutripaw dental powder70K/yr
  • dog dental powder62K/yr
  • plaque off93K/yr
  • dog plaque remover77K/yr
  • dental powder for dogs teeth37K/yr
  • dog teeth powder15K/yr
  • nutri paw dental powder32K/yr
  • plaque off dogs30K/yr
  • proden plaque off powder for dogs18K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Plaque Remover

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Breathability”
17%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesn't work”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dog Plaque Remover questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data