Skip to content

Dog Plaque Remover

Maybe

Returns run at only 0.0% of orders. But the top 5 products take 87% of clicks, so Dog Plaque Remover is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£1.5M/yr816K searches / yr
90-day growth
+11.6%search demand this quarter
Competition
87%top-5 click share · 7 brands · 10 sellers

Flapen Score

Dog Plaque Remover against its category

The dotted line is the Pet Supplies average. Past it, Dog Plaque Remover is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Plaque Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Plaque Remover 816K times last year and spent an estimated £1.5M. The top 5 brands take 91% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 816K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
816K
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
13.9%
Market size, estimated
£1.5Ma year
Peak month
July1.9× the quietest month
Top search term
plaque off powder for dogs256K searches a year

02 · Price

A sale here is worth £13.09.

Listings sell for £13.09 on average, from £8.03 to £23.00. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 20,000 to 25,000 of them. At £13.09 that is £262K to £327K a year per listing.

Average price
£13.09under the $15 to $100 sweet spot
Price range
£8.03–£23.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
20,000–25,000
Revenue per listing a year
£262K–£327K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Health Supplies. It carries 5,949 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
63%
Out of stock, average day
0.0%
Average rank
#6in Health Supplies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,949per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dog Plaque Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£223K£446K£669K£893K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

10

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

4%

  • ProDen PlaqueOff56%
  • NutriPaw19%
  • BUGALUGS7%
  • LEO's5%
  • PURE COMPANION5%
  • Protexin Veterinary5%
  • Open — no brand owns it (1 brand, 4%)

Demand

Dog Plaque Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Dog Plaque Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plaque off powder for dogs256K/yr
  • nutripaw dental powder70K/yr
  • dog dental powder62K/yr
  • plaque off93K/yr
  • dog plaque remover77K/yr
  • dental powder for dogs teeth37K/yr
  • dog teeth powder15K/yr
  • nutri paw dental powder32K/yr
  • plaque off dogs30K/yr
  • proden plaque off powder for dogs18K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Plaque Remover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.27

Doesn't work

Not worked for

Didnt work for my dogs

Breathability15%+0.38

no so good for breath

Didn't help my dogs breath is still awful

his breath was awful

Value For Money15%−0.05

It is quite expensive

This is not an inexpensive brand although it is reasonably priced

It's a bit pricey

Smell11%−0.05

Strong smell

Smells fishy

can't smell it

Indigestion8%−0.15

Gave dog diarrhea

Caused stomach problems

Turned my babes tummy

Love

Breathability18%+0.38

Fresh breath

Ive noticed fresher breath

No more bad breath

Quality-Overall17%+1.59

Good product Good quality quick delivery recommend you buy from this seller thank you

Excellent product

A very good and economical product

Value For Money9%−0.05

Price was reasonable

Good value

Excellent value

Ease Of Use9%+0.28

Easy to Use

Very easy to use once you find the scoop

The powder is simple to use

Advertised Vs Actual Product8%+0.70

Does what it says

Just as described

Just what I ordered

Return

0.0% Return rate 23% Fixable by listing

Functionality-Overall23%▁▆▄▁█▁

Doesn't work

Not worked for

Didnt work for my dogs

Size-Overall15%▁▁▆█▁▃

Tiny tub

Small size

The container is small

Value For Money12%▁▁▁▁▁█

It is quite expensive

This is not an inexpensive brand although it is reasonably priced

It's a bit pricey

Smell10%▁▁▁▁▁█

Strong smell

Smells fishy

can't smell it

Indigestion8%▁▁▁▁█▃

Gave dog diarrhea

Caused stomach problems

Turned my babes tummy

FAQ

Common Dog Plaque Remover questions

Answered from the same tracked data.