Skip to content

Barbell

Maybe

Returns run at only 0.1% of orders. But buyers convert on only 0.9% of searches, so Barbell is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 792 Sports & Outdoors niches · +5 vs the category median of 50
Market size
£263K/yr584K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
38%top-5 click share · 21 brands · 24 sellers

Flapen Score

Barbell against its category

The dotted line is the Sports & Outdoors average. Past it, Barbell is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbell market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barbell 584K times last year and spent an estimated £263K. The top 5 brands take 61% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 584K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.

Searches, last 12 months
584K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
0.9%
Market size, estimated
£263Ka year
Peak month
January1.2× the quietest month
Top search term
barbell226K searches a year

02 · Price

A sale here is worth £47.89.

Listings sell for £47.89 on average, from £13.23 to £175.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £47.89 that is £5K to £12K a year per listing.

Average price
£47.89inside the $15 to $100 sweet spot
Price range
£13.23–£175.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£5K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #37 within Fitness. It carries 386 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
40%
Out of stock, average day
4.3%
Average rank
#37in Fitness
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
386per listing
Listings tracked
43

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Barbell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£11K£21K£32K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 flat

Sellers

24

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

38%

Top 20: 75%

Open market

32%

  • GYM MASTER24%
  • fk sports11%
  • Phoenix Fitness9%
  • Strongway9%
  • PhysKcal8%
  • Yaheetech7%

Demand

Barbell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Barbell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbell226K/yr
  • barbell weights set109K/yr
  • weight bar41K/yr
  • barbell set29K/yr
  • barbells24K/yr
  • bar bell weight set21K/yr
  • weights bar20K/yr
  • barbell bar19K/yr
  • bar bell15K/yr
  • weight bars for lifting16K/yr

Reviews and returns

What reviews say buyers love and hate about Barbell

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+1.50

Not gym quality

Flimsy build quality

The quality is bad

Size-Overall12%

bigger than I thought

This item is not fit for purpose

Small

Smell8%−0.06

Very strong smell

smell a bit funny

the smell of what came out was awful

Strength6%−0.05

Thy are not strong and heavy

Not very robust

Definitely not the most robust set I've seen

Durability6%−0.07

I dont think its lifespan will be long as its not the most robust

Broke after a month

Shame they only lasted 6 weeks

Love

Quality-Overall29%+1.50

The build quality feels solid

Excellent Product

Great build quality

Value For Money25%+1.42

Amazing price

good value for money

Excellent value for money

Advertised Vs Actual Product7%

As advertised

Just what I wanted

As described

Weight Heavy5%+0.54

Nice and heavy

Good weight plates

solid weights

Ease Of Use4%+0.44

Easy to use

ease of use is straightforward

easy to follow

Return

0.1% Return rate 46% Fixable by listing

Size-Overall31%█▆▅▅▅▅

bigger than I thought

This item is not fit for purpose

Small

Weight Heavy12%▁▆▇▅██

heavy

Unfortunately, the dimensions were slightly too large for me for the storage space I had and they were also heavy - 2 x 24kgs

Drops weights

Defective Material/Parts11%▃▆▇▇█▅
Quality-Overall6%▄▅█▄▆▆

Not gym quality

Flimsy build quality

The quality is bad

Advertised Vs Actual Product4%█▆▄▆▄▅

Barbell bar is advertised with clips/clams but doesn't come with them

Misleading product details

FAQ

Common Barbell questions

Answered from the same tracked data.