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Barbell

Maybe

An estimated 0.1% of orders come back. But buyers convert on only 0.9% of searches, so Barbell is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 792 Sports & Outdoors niches · +5 vs the category median of 50
Market size
£263K/yr584K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
38%top-5 click share · 21 brands · 24 sellers

Flapen Score

Barbell against its category

The dotted line is the Sports & Outdoors average. Past it, Barbell is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbell market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barbell 584K times last year and spent an estimated £263K. The top 5 brands take 61% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 584K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.

Searches, last 12 months
584K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
0.9%
Market size, estimated
£263Ka year
Peak month
January1.2× the quietest month
Top search term
barbell226K searches a year

02 · Price

A sale here is worth £47.89.

Listings sell for £47.89 on average, from £13.23 to £175.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £47.89 that is £5K to £12K a year per listing.

Average price
£47.89inside the $15 to $100 sweet spot
Price range
£13.23–£175.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£5K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #37 within Fitness. It carries 386 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
40%
Out of stock, average day
4.3%
Average rank
#37in Fitness
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
386per listing
Listings tracked
43

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Barbell products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£11K£21K£32K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 flat

Sellers

24

Est. top-5 brand share

61%

Top 20: 99%

Est. top-5 click share

38%

Top 20: 75%

Open market

32%

  • GYM MASTER24%
  • fk sports11%
  • Phoenix Fitness9%
  • Strongway9%
  • PhysKcal8%
  • Yaheetech7%

Demand

Barbell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Barbell search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • barbell226K/yr
  • barbell weights set109K/yr
  • weight bar41K/yr
  • barbell set29K/yr
  • barbells24K/yr
  • bar bell weight set21K/yr
  • weights bar20K/yr
  • barbell bar19K/yr
  • bar bell15K/yr
  • weight bars for lifting16K/yr

Reviews and returns

What reviews say buyers love and hate about Barbell

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Not gym quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Barbell questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data