Treadmill
prices mostly outside the sweet spot ($84.75–$310.06) — Treadmill doesn't clear our bar today.
Flapen Score
Is Treadmill profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Treadmill is a £4.7M/yr Amazon United Kingdom market (4.1M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 42/100.
Treadmill: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.0% over the last 90 days and 0.9% of searches end in a purchase.
£4.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 11 products
Top Treadmill products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Treadmill Walking Pad Running Machine - Treadmills for Home Foldable Under Desk Walkingpad with Handle Folding for Heavy People Foldaway Portable Compact Indoor Flat 10Km/h Electric Machines
- Price
- £122.25
- Rating
- 4.5/5
- Reviews
- 1,210
- Age
- 1y ago
Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home
- Price
- £84.75
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 1y ago
Cardirun Walking Pad with Incline 6 in 1 Folding Treadmills 3 Controls
- Price
- £110.14
- Rating
- 4.8/5
- Reviews
- 122
- Age
- 10mo ago
Superun 6-12% Auto Incline Treadmills for Home 12-18km/h Foldable Treadmill
- Price
- £109.53
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 2mo ago
Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home
- Price
- £108.55
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 1mo ago
Trending
90-day click momentum
Foldable Treadmill 195KG Weight Capacity 3.5HP Treadmills for Home with 20% Manual Incline and Handle Heart Rate Tracking Support Running Machine Foldable with Touchscreen
- Price
- £160.72
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 9mo ago
Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home
- Price
- £108.55
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 1mo ago
DR.GYMlee 4 in 1 Walking Pad Auto Incline Folding Treadmill for Home & Office Under Desk Treadmill 112 km/h Quiet Running Machine for Walking & Jogging Ideal for Beginner with LED Display
- Price
- £113.67
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 8mo ago
Superun 6-12% Auto Incline Treadmills for Home 12-18km/h Foldable Treadmill
- Price
- £109.53
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 2mo ago
Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home
- Price
- £84.75
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 1y ago
Newest
by launch dateSuperun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home
- Price
- £108.55
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 1mo ago
Superun 6-12% Auto Incline Treadmills for Home 12-18km/h Foldable Treadmill
- Price
- £109.53
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 2mo ago
Folding Treadmill with 16% Incline Foldable Treadmill 12KM/H for Home
- Price
- £110.98
- Rating
- 4.1/5
- Reviews
- 114
- Age
- 6mo ago
Folding Treadmill with 16% Incline 3 in 1 Foldable Treadmill Under Desk Walking Pad for Home Office 10KM/H 2.5HP Quiet Motor Portable Running Machine with Remote & LED Display 136KG Capacity
- Price
- £94.32
- Rating
- 4.3/5
- Reviews
- 158
- Age
- 8mo ago
DR.GYMlee 4 in 1 Walking Pad Auto Incline Folding Treadmill for Home & Office Under Desk Treadmill 112 km/h Quiet Running Machine for Walking & Jogging Ideal for Beginner with LED Display
- Price
- £113.67
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
13
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
3%
- Zeporix48%
- Superun28%
- Cardirun7%
- CURSOR FITNESS6%
- LONTEK5%
- DR.GYMlee3%
- Open — no brand owns it (1 brand, 3%)
Treadmill demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Top Treadmill search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- treadmill1.9M/yr
- treadmills for home foldable746K/yr
- treadmills for home289K/yr
- treadmills210K/yr
- foldable treadmill185K/yr
- folding treadmill188K/yr
- running machines for home143K/yr
- running machine126K/yr
- treadmill with incline100K/yr
- incline treadmill66K/yr
What reviews say buyers love and hate about Treadmill
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“worth every penny”
“Excellent Quality”
“Great for Home Walking”
“Easy to use”
“It is not noisy”
What buyers complain about
46% of reviews“It is a bit loud”
“Bit heavier than I anticipated”
“Not as described”
“Tiny”
“Died after 5 months”
Treadmill return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Treadmill questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
