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Treadmill

Fail

Prices span $84.75–$310.06, mostly outside the sweet spot, so Treadmill is a Fail.

Flapen Score
42
42 / 100
Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 50
Market size
£4.7M/yr4.1M searches / yr
90-day growth
-28.0%search demand this quarter
Competition
83%top-5 click share · 7 brands · 13 sellers

Flapen Score

Treadmill against its category

The dotted line is the Sports & Outdoors average. Past it, Treadmill is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Treadmill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Treadmill 4.1M times last year and spent an estimated £4.7M. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.7M a year.

Searches, last 12 months
4.1M
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
0.9%
Market size, estimated
£4.7Ma year
Peak month
January2.4× the quietest month
Top search term
treadmill1.9M searches a year

02 · Price

A sale here is worth £130.70.

Listings sell for £130.70 on average, from £84.75 to £310.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £130.70 that is £327K to £392K a year per listing.

Average price
£130.70above the $15 to $100 sweet spot
Price range
£84.75–£310.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£327K–£392K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #950 within Fitness. It carries 286 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
45%
Out of stock, average day
11.5%
Average rank
#950in Fitness
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
286per listing
Listings tracked
11

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
27 months

Products

Top Treadmill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£707K£1.4M£2.1M£2.8M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

13

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • Zeporix48%
  • Superun28%
  • Cardirun7%
  • CURSOR FITNESS6%
  • LONTEK5%
  • DR.GYMlee3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Treadmill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Search terms

Top Treadmill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • treadmill1.9M/yr
  • treadmills for home foldable746K/yr
  • treadmills for home289K/yr
  • treadmills210K/yr
  • foldable treadmill185K/yr
  • folding treadmill188K/yr
  • running machines for home143K/yr
  • running machine126K/yr
  • treadmill with incline100K/yr
  • incline treadmill66K/yr

Reviews and returns

What reviews say buyers love and hate about Treadmill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level7%

It is a bit loud

to much noise

Motor is noisy

Weight Heavy6%−0.02

Bit heavier than I anticipated

is extremely heavy

very very heavy

Advertised Vs Actual Product6%−0.03

Not as described

False advertisement

False advertising

Size-Overall5%−0.02

Tiny

The Wheels are small

It is quite narrow

Durability5%−0.07

Died after 5 months

Broke after a short period

No longer can be used

Love

Value For Money23%+1.80

worth every penny

Best for the price

Excellent value for money

Quality-Overall13%+0.59

Excellent Quality

Excellent build quality

The build quality feels excellent

Exercise/Sports Suitability11%+0.60

Great for Home Walking

Great for exercise

Excellent walking pad

Ease Of Use10%+0.81

Easy to use

easy to follow

easy to move

Noise Level6%

It is not noisy

doesnt make noise

the noise level was low

Return

1.7% Return rate 29% Fixable by listing

Size-Overall17%▇▇█▇▇█

Tiny

The Wheels are small

It is quite narrow

Defective Material/Parts13%▆▆▇█▆▆

does not work it has a electrical fault

Some screws where missing

A part was faulty

Functionality-Overall13%▅▅▅▇█▇

it was disappointing that the product itself did not function as expected

Doesnt work

Won't work properly

Noise Level8%▆█▅▇▅▇

It is a bit loud

to much noise

Motor is noisy

Weight Heavy8%██▅▄▃▄

Bit heavier than I anticipated

is extremely heavy

very very heavy

FAQ

Common Treadmill questions

Answered from the same tracked data.