Treadmill
FailPrices span $84.75–$310.06, mostly outside the sweet spot, so Treadmill is a Fail.
- Flapen Score
- 42 / 100Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 5042
- Market size
- £4.7M/yr4.1M searches / yr
- 90-day growth
- -28.0%search demand this quarter
- Competition
- 83%top-5 click share · 7 brands · 13 sellers
Flapen Score
Treadmill against its category
The dotted line is the Sports & Outdoors average. Past it, Treadmill is stronger. Inside it, weaker.
Market
The Treadmill market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Treadmill 4.1M times last year and spent an estimated £4.7M. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.7M a year.
- Searches, last 12 months
- 4.1M
- Growth, 90 days vs prior 90
- -28.0%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £4.7Ma year
- Peak month
- January2.4× the quietest month
- Top search term
- treadmill1.9M searches a year
02 · Price
A sale here is worth £130.70.
Listings sell for £130.70 on average, from £84.75 to £310.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £130.70 that is £327K to £392K a year per listing.
- Average price
- £130.70above the $15 to $100 sweet spot
- Price range
- £84.75–£310.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £327K–£392K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #950 within Fitness. It carries 286 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 45%
- Out of stock, average day
- 11.5%
- Average rank
- #950in Fitness
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 286per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 7 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Treadmill products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Treadmill Walking Pad Running Machine - Treadmills for Home Foldable Under Desk Walkingpad with Handle Folding for Heavy People Foldaway Portable Compact Indoor Flat 10Km/h Electric Machines
- Price
- £122.25
- Rating
- 4.5/5
- Reviews
- 1,210
- Age
- 1y ago

Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home
- Price
- £84.75
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 1y ago

Cardirun Walking Pad with Incline 6 in 1 Folding Treadmills 3 Controls
- Price
- £110.14
- Rating
- 4.8/5
- Reviews
- 122
- Age
- 10mo ago

Superun 6-12% Auto Incline Treadmills for Home 12-18km/h Foldable Treadmill
- Price
- £109.53
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 2mo ago

Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home
- Price
- £108.55
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 1mo ago
Trending
90-day click momentum
Foldable Treadmill 195KG Weight Capacity 3.5HP Treadmills for Home with 20% Manual Incline and Handle Heart Rate Tracking Support Running Machine Foldable with Touchscreen
- Price
- £160.72
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 9mo ago

Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home
- Price
- £108.55
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 1mo ago

DR.GYMlee 4 in 1 Walking Pad Auto Incline Folding Treadmill for Home & Office Under Desk Treadmill 112 km/h Quiet Running Machine for Walking & Jogging Ideal for Beginner with LED Display
- Price
- £113.67
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 8mo ago

Superun 6-12% Auto Incline Treadmills for Home 12-18km/h Foldable Treadmill
- Price
- £109.53
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 2mo ago

Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home
- Price
- £84.75
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 1y ago
Newest
by launch date
Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home
- Price
- £108.55
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 1mo ago

Superun 6-12% Auto Incline Treadmills for Home 12-18km/h Foldable Treadmill
- Price
- £109.53
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 2mo ago

Folding Treadmill with 16% Incline Foldable Treadmill 12KM/H for Home
- Price
- £110.98
- Rating
- 4.1/5
- Reviews
- 114
- Age
- 6mo ago

Folding Treadmill with 16% Incline 3 in 1 Foldable Treadmill Under Desk Walking Pad for Home Office 10KM/H 2.5HP Quiet Motor Portable Running Machine with Remote & LED Display 136KG Capacity
- Price
- £94.32
- Rating
- 4.3/5
- Reviews
- 158
- Age
- 8mo ago

DR.GYMlee 4 in 1 Walking Pad Auto Incline Folding Treadmill for Home & Office Under Desk Treadmill 112 km/h Quiet Running Machine for Walking & Jogging Ideal for Beginner with LED Display
- Price
- £113.67
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
13
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
3%
- Zeporix48%
- Superun28%
- Cardirun7%
- CURSOR FITNESS6%
- LONTEK5%
- DR.GYMlee3%
- Open — no brand owns it (1 brand, 3%)
Demand
Treadmill search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Search terms
Top Treadmill search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- treadmill1.9M/yr
- treadmills for home foldable746K/yr
- treadmills for home289K/yr
- treadmills210K/yr
- foldable treadmill185K/yr
- folding treadmill188K/yr
- running machines for home143K/yr
- running machine126K/yr
- treadmill with incline100K/yr
- incline treadmill66K/yr
Reviews and returns
What reviews say buyers love and hate about Treadmill
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is a bit loud
to much noise
Motor is noisy
Bit heavier than I anticipated
is extremely heavy
very very heavy
Not as described
False advertisement
False advertising
Tiny
The Wheels are small
It is quite narrow
Died after 5 months
Broke after a short period
No longer can be used
Love
worth every penny
Best for the price
Excellent value for money
Excellent Quality
Excellent build quality
The build quality feels excellent
Great for Home Walking
Great for exercise
Excellent walking pad
Easy to use
easy to follow
easy to move
It is not noisy
doesnt make noise
the noise level was low
Return
1.7% Return rate 29% Fixable by listing
Tiny
The Wheels are small
It is quite narrow
does not work it has a electrical fault
Some screws where missing
A part was faulty
it was disappointing that the product itself did not function as expected
Doesnt work
Won't work properly
It is a bit loud
to much noise
Motor is noisy
Bit heavier than I anticipated
is extremely heavy
very very heavy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Treadmill questions
Answered from the same tracked data.









