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57

push up board

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 14Conversion 79Competition 36Returns 96Price range 80Avg price 75Brand share 67Review moat 72Quality gap 60

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Price range

Great£7.97–£45.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great£14.96

avg listing price — sweet spot $15–$100

Review moat

Good616.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£351K

£351K/yr · 293K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, push up board is a £351K/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Aug–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

push up board market data

Units sold / yr
20K–25K
avg 1,000–1,250/product
Revenue / yr
£299K–£374K
units × avg price
Conversion rate
8.0%
Avg BSR
#33
Page quality
0%
Prime
91%
Sponsored
95%
Out of stock
4.7%
Avg brand age
25 months
Avg seller age
192 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

28

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

29%

  • LN COZY CORNER17%
  • AERLANG17%
  • Feenao14%
  • Xuza10%
  • JLoibao7%
  • Jerylota6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Dec · busiest ÷ quietest = 1.9×

Top push up board search terms

  • push up board201K/yr
  • press up board45K/yr
  • pushup board24K/yr
  • pressup board5K/yr
  • push up board with resistance bands5K/yr
  • press up board for men3K/yr
  • foldable push up board3K/yr
  • professional push up board3K/yr
  • push up board for men3K/yr
All search terms

Top push up board products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£18K10%£35K15%£53K20%£70K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about push up board

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“Easy to use much like all of these types of boards”

Quality-Overall15%

“The build quality is solid”

Value For Money7%

“Good price”

Exercise/Sports Suitability7%

“Overall it is a good piece of home gym equipment”

Storage Capacity5%

“storage is very decent”

Grip5%

“The grips are comfortable”

Handle Quality5%

“The handles are comfortable to grip”

Portability4%

“It is also very portable as we took away on holiday with us”

Advertised Vs Actual Product4%

“Does what it says”

Material Quality3%

“the Woodsport version does it with a quality of material”

What buyers complain about

Quality-Overall14%

“Poor quality”

Strength8%

“Flimsy, dangerous fad”

Handle Quality6%

“During a push up I felt that the handle could become detached”

Material Quality3%

“Plastic feels cheaply made”

Size-Overall3%

“the spacing isn't quite right”

Comfort-Overall3%

“I found it quite an uncomfortable experience with having just my hands on the floor”

Add-Ons/Attachments2%

“Nothing else to add”

Grip2%

“would be better with grips”

Hard Feel2%

“The handles are quite hard”

Pain Relief-Overall2%

“his wrists began to hurt”

Top return reasons

Quality-Overall20%
Handle Quality12%
Defective Material/Parts8%
Size-Overall7%
Strength7%
Functionality-Overall6%
Grip5%
Ease Of Use4%
Material Quality3%
Advertised Vs Actual Product3%

Common questions

Is push up board profitable to sell on Amazon United Kingdom?
The niche generates £351K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the push up board niche?
18 brands and 28 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in push up board?
Top complaints mined from reviews: Quality-Overall, Strength, Handle Quality. The return rate is 0.7%.
When does demand for push up board peak?
Demand peaks in Jan–Aug–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the push up board niche?
Listings span £7.97–£45.28; the average listing price is £14.96 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.