Cross Trainer
MaybeThe top 5 products take only 32% of clicks. But buyers convert on only 0.6% of searches, so Cross Trainer is a Maybe.
- Flapen Score
- 53 / 100Top 37% of 792 Sports & Outdoors niches · +3 vs the category median of 5053
- Market size
- £426K/yr378K searches / yr
- 90-day growth
- -22.9%search demand this quarter
- Competition
- 32%top-5 click share · 21 brands · 38 sellers
Flapen Score
Cross Trainer against its category
The dotted line is the Sports & Outdoors average. Past it, Cross Trainer is stronger. Inside it, weaker.
Market
The Cross Trainer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cross Trainer 378K times last year and spent an estimated £426K. The top 5 brands take 66% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £426K a year.
- Searches, last 12 months
- 378K
- Growth, 90 days vs prior 90
- -22.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £426Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- cross trainer146K searches a year
02 · Price
A sale here is worth £176.42.
Listings sell for £176.42 on average, from £48.79 to £426.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £176.42 that is £0 to £18K a year per listing.
- Average price
- £176.42above the $15 to $100 sweet spot
- Price range
- £48.79–£426.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£18K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #32 within Fitness. It carries 429 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 37%
- Out of stock, average day
- 25.5%
- Average rank
- #32in Fitness
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 429per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 9 of last year's 26 launches as successful.
26 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 26
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Cross Trainer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Centra Under Desk Elliptical Machine 15 Speeds Auto/Manual Modes Electric Seated Leg Exerciser for Seniors & Office Low-Impact Forward/Reverse Pedal Exerciser with Remote LCD & Resistance Bands
- Price
- £59.13
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 11mo ago

MERACH Elliptical Trainer For Home Use Ultra-Quiet Compact Cross Trainer with 16 Levels of Magnetic Resistance LCD Display Pulse Sensors Exclusive MERACH App 120KG Load Capacity
- Price
- £140.79
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 1y ago

Cowmew Elliptical Cross Trainer 16-Level Magnetic Resistance Pulse Sensor
- Price
- £136.68
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 6mo ago

MERACH Long Stride Cross Trainer Self-Generating Elliptical Machine for Home Use Ultra-Quiet Magnetic Resistance System Elliptical Trainer 18.5Inch Stride Auto Resistance 400 lbs Weight Capacity
- Price
- £420.35
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 1y ago

Cross Trainer for Home Use Aeriflo S100 Magnetic Elliptical Machine with Bluetooth & Kinomap App 16 Resistance Levels LCD Display & Pulse Sensor Ultra-Quiet Compact Fitness Equipment for Cardio
- Price
- £141.91
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 5mo ago
Trending
90-day click momentum
Dripex Cross Trainer Hyper-Quiet Magnetic Elliptical Cross Trainer Exercise Machine For Home 16-Level Resistance Elliptical Machines Fitness with 6KG Flywheel Pulse Sensor & LCD Monitor
- Price
- £158.44
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 2mo ago

Sunny Health & Fitness Smart Air Walk Elliptical Glider with 76CM Stride
- Price
- £122.09
- Rating
- 4.3/5
- Reviews
- 171
- Age
- 1y ago

Dripex Cross Trainer Compact Elliptical Machine for Home with 16 Resistance Levels Quiet & Smooth Magnetic Elliptical Cross Trainer with 6KG Flywheel LCD Monitor Pulse & Device Holder (Green)
- Price
- £168.34
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 3mo ago

SPORTNOW Elliptical Cross Trainer for Home Quiet Magnetic with Bluetooth
- Price
- £113.13
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3mo ago

Centra Under Desk Elliptical Machine 15 Speeds Auto/Manual Modes Electric Seated Leg Exerciser for Seniors & Office Low-Impact Forward/Reverse Pedal Exerciser with Remote LCD & Resistance Bands
- Price
- £59.13
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 11mo ago
Newest
by launch date
Dripex Cross Trainer Hyper-Quiet Magnetic Elliptical Cross Trainer Exercise Machine For Home 16-Level Resistance Elliptical Machines Fitness with 6KG Flywheel Pulse Sensor & LCD Monitor
- Price
- £158.44
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 2mo ago

Dripex Cross Trainer Compact Elliptical Machine for Home with 16 Resistance Levels Quiet & Smooth Magnetic Elliptical Cross Trainer with 6KG Flywheel LCD Monitor Pulse & Device Holder (Green)
- Price
- £168.34
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 3mo ago

SPORTNOW Elliptical Cross Trainer for Home Quiet Magnetic with Bluetooth
- Price
- £113.13
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3mo ago

Aeriflo Elliptical Cross Trainer for Home Use M100 Ultra-Quiet Magnetic Machine with 8KG Flywheel & 42cm Stride 150KG Capacity Bluetooth App Connection (Kinomap/Zwift) 80% Pre-Assembled
- Price
- £311.96
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 5mo ago

Cross Trainer for Home Use Aeriflo S100 Magnetic Elliptical Machine with Bluetooth & Kinomap App 16 Resistance Levels LCD Display & Pulse Sensor Ultra-Quiet Compact Fitness Equipment for Cardio
- Price
- £141.91
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
21 rising
Sellers
38
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
32%
Top 20: 75%
Open market
27%
- MERACH16%
- Cowmew15%
- Neezee13%
- Dripex13%
- Aeriflo9%
- Centra8%
Demand
Cross Trainer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Cross Trainer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cross trainer146K/yr
- elliptical machine34K/yr
- cross trainers exercise machines for home38K/yr
- cross trainers30K/yr
- elliptical cross trainer31K/yr
- elliptical machines fitness21K/yr
- cross trainer for home17K/yr
- elliptical10K/yr
- crosstrainer9K/yr
- elliptical trainer8K/yr
Reviews and returns
What reviews say buyers love and hate about Cross Trainer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is a bit loud
Noisey
It is quite noisy
Broke after a short period
already falling apart
Pedal keeps breaking
very very heavy
is extremely heavy
heavy as expected
Assembly took a little time
Assembly instructions not the best
A little tricky to put together as the instructions are not very clear
Cheap and clumsy product
Poor quality
Whilst this definitely doesn't set the world alight in terms of quality
Love
Best for the price
Excellent value for money
Good value for money
Excellent product
Excellent build quality
The build quality is excellent
Easy to use
Easy to move from one place to another
Easy to use and store
Great exercise machine
Excellent walking pad
Good exercise
not noisy
Doesnt make too much noise either
Not noisy at all
Return
1.9% Return rate 23% Fixable by listing
it was disappointing that the product itself did not function as expected
Doesnt work
the pause function doesnt work
does not work it has a electrical fault
Some screws where missing
the underneath of the screen hard plastic bit was cracked in half
very very heavy
is extremely heavy
heavy as expected
It is a bit loud
Noisey
It is quite noisy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cross Trainer questions
Answered from the same tracked data.









