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Tennis Balls

Maybe

Returns run at only 0.2% of orders. But products sell for $7.07 on average, outside the sweet spot, so Tennis Balls is a Maybe.

Flapen Score
63
63 / 100
Top 8% of 792 Sports & Outdoors niches · +13 vs the category median of 50
Market size
£1.3M/yr1.2M searches / yr
90-day growth
+46.5%search demand this quarter
Competition
60%top-5 click share · 11 brands · 63 sellers

Flapen Score

Tennis Balls against its category

The dotted line is the Sports & Outdoors average. Past it, Tennis Balls is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tennis Balls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tennis Balls 1.2M times last year and spent an estimated £1.3M. The top 5 brands take 80% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +46.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+46.5%
Conversion, latest week
15.7%
Market size, estimated
£1.3Ma year
Peak month
July2.4× the quietest month
Top search term
tennis balls947K searches a year

02 · Price

A sale here is worth £7.07.

Listings sell for £7.07 on average, from £3.80 to £19.82. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £7.07 that is £42K to £57K a year per listing.

Average price
£7.07under the $15 to $100 sweet spot
Price range
£3.80–£19.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£42K–£57K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #49 within Tennis. It carries 2,559 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
71%
Out of stock, average day
2.6%
Average rank
#49in Tennis
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,559per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Tennis Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£128K£255K£383K£511K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

63

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

14%

  • Raquex29%
  • Dunlop Sports21%
  • Slazenger13%
  • HEAD9%
  • Meown9%
  • RIXI6%
  • Open — no brand owns it (5 brands, 14%)

Demand

Tennis Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Tennis Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tennis balls947K/yr
  • tennis ball93K/yr
  • head tennis balls16K/yr
  • slazenger tennis ball13K/yr
  • tennis balls slazenger12K/yr
  • dunlop tennis balls15K/yr
  • tennis balls bulk8K/yr
  • wimbledon tennis balls6K/yr
  • tennis. balls6K/yr
  • head tour tennis balls7K/yr

Reviews and returns

What reviews say buyers love and hate about Tennis Balls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%+0.35

Very poor quality balls - would not recommend

Bad quality

Absolutely rubbish

Durability15%−0.09

They are not specially durable

dont last

Not durable

Hard Feel8%−0.10

Too hard

Hard off the racket

made it harder for me to control my shots

Value For Money5%+3.02

Not good 3 tins £13.47 then £4.99 delivery £18.46 better paying for these balls off decathlon £10.99

at a price

Waste of money

Size-Overall5%−0.02

They are small

The balls also seem slightly smaller than real tennis balls

They are smaller than a tennis ball so will not fit in a thrower

Love

Quality-Overall32%+0.35

Great value, quality balls

Decent quality

Good quality balls

Value For Money27%+3.02

Good Value

Good value for money

Great value

Durability9%−0.09

good durability

Durable balls

so far these are lasting well

Advertised Vs Actual Product5%

Good as advertised

As described

Exactly what I wanted

Pet Friendly4%

Great for american bulldog

My dog love it

Dogs loved them

Return

0.2% Return rate 36% Fixable by listing

Size-Overall24%▃▃▆▄██

They are small

The balls also seem slightly smaller than real tennis balls

They are smaller than a tennis ball so will not fit in a thrower

Quality-Overall22%█▄▆▆▅▇

Very poor quality balls - would not recommend

Bad quality

Absolutely rubbish

Functionality-Overall9%▁█▅▅▃▂
Advertised Vs Actual Product7%▁█▂▃▂▁

False advertising, these balls would be great for dog toys,

Not impressed with the fact that this product is advertised for dogs

Dont buy to play tennis, they also say that its how they advertise it but its not

Flatness6%▁▁█▆▃▃

FAQ

Common Tennis Balls questions

Answered from the same tracked data.