Adjustable Dumbbells
FailThe top 5 products take 95% of clicks, so Adjustable Dumbbells is a Fail.
- Flapen Score
- 42 / 100Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 5042
- Market size
- £870K/yr1.2M searches / yr
- 90-day growth
- +4.7%search demand this quarter
- Competition
- 95%top-5 click share · 6 brands · 9 sellers
Flapen Score
Adjustable Dumbbells against its category
The dotted line is the Sports & Outdoors average. Past it, Adjustable Dumbbells is stronger. Inside it, weaker.
Market
The Adjustable Dumbbells market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Adjustable Dumbbells 1.2M times last year and spent an estimated £870K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £870K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +4.7%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £870Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- adjustable dumbbells818K searches a year
02 · Price
A sale here is worth £81.77.
Listings sell for £81.77 on average, from £23.80 to £170.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £81.77 that is £41K to £61K a year per listing.
- Average price
- £81.77inside the $15 to $100 sweet spot
- Price range
- £23.80–£170.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £41K–£61K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #129 within Fitness. It carries 1,014 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 50%
- Out of stock, average day
- 2.9%
- Average rank
- #129in Fitness
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,014per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Adjustable Dumbbells products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
24kg Adjustable Dumbbell Pair 15-in-1 Weight Settings Smart-Click Tech
- Price
- £170.96
- Rating
- 4.4/5
- Reviews
- 274
- Age
- 1y ago

EnterSports 12kgx2 Adjustable Dumbbells Dumbbell Set for Saving Place Dumbbells Adjustable with Non-Slip Handle 5 Weight Levels-2-12kg Good for Home Office Gym Body Training
- Price
- £101.54
- Rating
- 4.6/5
- Reviews
- 1,130
- Age
- 3y ago

Amazon Basics Adjustable Dumbbell 12 Weight Settings from 3kg to 24kg Single Dumbbell for Home Gym Strength Training Workout Black
- Price
- £70.25
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 12mo ago

Yaheetech 30KG Adjustable Dumbbells Set 2x15KG Free Weights for Home Gym
- Price
- £23.80
- Rating
- 4.4/5
- Reviews
- 4,100
- Age
- 5y ago

Kayman 24kg Adjustable Dumbbell Set (2x12kg) - 12-in-1 Quick-Dial System with Safety Lock - 6 adjustable Weight Levels 2/4/6/8/10/12kg - Space Saving Home Gym Strength Training Weights for Men & Women
- Price
- £92.94
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 1y ago
Trending
90-day click momentum
Amonax Adjustable Dumbbell Set for Women Fitness & Strength Training
- Price
- £31.14
- Rating
- 4.7/5
- Reviews
- 354
- Age
- 1y ago

24kg Adjustable Dumbbell Pair 15-in-1 Weight Settings Smart-Click Tech
- Price
- £170.96
- Rating
- 4.4/5
- Reviews
- 274
- Age
- 1y ago

Amazon Basics Adjustable Dumbbell 12 Weight Settings from 3kg to 24kg Single Dumbbell for Home Gym Strength Training Workout Black
- Price
- £70.25
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 12mo ago

Kayman 24kg Adjustable Dumbbell Set (2x12kg) - 12-in-1 Quick-Dial System with Safety Lock - 6 adjustable Weight Levels 2/4/6/8/10/12kg - Space Saving Home Gym Strength Training Weights for Men & Women
- Price
- £92.94
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 1y ago

Yaheetech 30KG Adjustable Dumbbells Set 2x15KG Free Weights for Home Gym
- Price
- £23.80
- Rating
- 4.4/5
- Reviews
- 4,100
- Age
- 5y ago
Newest
by launch date
Amazon Basics Adjustable Dumbbell 12 Weight Settings from 3kg to 24kg Single Dumbbell for Home Gym Strength Training Workout Black
- Price
- £70.25
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 12mo ago

24kg Adjustable Dumbbell Pair 15-in-1 Weight Settings Smart-Click Tech
- Price
- £170.96
- Rating
- 4.4/5
- Reviews
- 274
- Age
- 1y ago

Kayman 24kg Adjustable Dumbbell Set (2x12kg) - 12-in-1 Quick-Dial System with Safety Lock - 6 adjustable Weight Levels 2/4/6/8/10/12kg - Space Saving Home Gym Strength Training Weights for Men & Women
- Price
- £92.94
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 1y ago

Amonax Adjustable Dumbbell Set for Women Fitness & Strength Training
- Price
- £31.14
- Rating
- 4.7/5
- Reviews
- 354
- Age
- 1y ago

EnterSports 12kgx2 Adjustable Dumbbells Dumbbell Set for Saving Place Dumbbells Adjustable with Non-Slip Handle 5 Weight Levels-2-12kg Good for Home Office Gym Body Training
- Price
- £101.54
- Rating
- 4.6/5
- Reviews
- 1,130
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
9
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- BRAINGAIN65%
- EnterSports13%
- Amazon Basics6%
- Yaheetech6%
- KAYMAN5%
- Amonax5%
Demand
Adjustable Dumbbells search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Adjustable Dumbbells search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- adjustable dumbbells818K/yr
- adjustable dumbbells pair110K/yr
- adjustable weights62K/yr
- adjustable dumbbell set33K/yr
- dumbbells adjustable26K/yr
- adjustable dumbbells set39K/yr
- adjustable dumbbell25K/yr
- adjustable dumbells19K/yr
- dumbbells set adjustable13K/yr
- dumbbell adjustable9K/yr
Reviews and returns
What reviews say buyers love and hate about Adjustable Dumbbells
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap and nasty
Bad quality I know its cheap
Terrible quality
Unbearable smell
Stinky
when I first received my parcel it came smelling like petrol
This item is not fit for purpose
HUGE
That small
They are very big and bulky
I guess with the material it has to be this bulky to make the weight
Very bulky weights
Grips collapsed
Noticed that the grip gradually collapses so each time I tighten up they then come loose again after a short time
The only gripe is the slippery hand grips
Love
The build quality feels solid
Great build quality
Excellent product
Good value for the price
worth every penny
Excellent value for money
Easy to use
extremelly practical in all aspects
very easy to use with the base
Does exactly what I need
As described
It was exactly what I order for
Very easy to adjust
Excellent adjustable weights
Solid adjustable dumbbells for home workouts
Return
0.2% Return rate 33% Fixable by listing
This item is not fit for purpose
HUGE
That small
They are very big and bulky
I guess with the material it has to be this bulky to make the weight
Very bulky weights
Cheap and nasty
Bad quality I know its cheap
Terrible quality
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Adjustable Dumbbells questions
Answered from the same tracked data.









