adjustable dumbbells
Skip itA concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£81.77avg listing price — sweet spot $15–$100
Market size
Great£870K£870K/yr · 1.2M searches
Review moat
Good1,014.33avg incumbent reviews — the moat a new listing must climb
Price range
Good£23.80–£170.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
Bad95%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, adjustable dumbbells is a £870K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
adjustable dumbbells market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £654K–£818K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #129
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 100%
- Out of stock
- 2.9%
- Avg brand age
- 38 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
9
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- BRAINGAIN65%
- EnterSports13%
- Amazon Basics6%
- Yaheetech6%
- KAYMAN5%
- Amonax5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top adjustable dumbbells search terms
- adjustable dumbbells818K/yr
- adjustable dumbbells pair110K/yr
- adjustable weights62K/yr
- adjustable dumbbell set33K/yr
- dumbbells adjustable26K/yr
- adjustable dumbbells set39K/yr
- adjustable dumbbell25K/yr
- adjustable dumbells19K/yr
- dumbbells set adjustable13K/yr
- dumbbell adjustable9K/yr
Top adjustable dumbbells products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
24kg Adjustable Dumbbell Pair 15-in-1 Weight Settings Smart-Click Tech
BRAINGAIN£170.964.4★274 rev
EnterSports 12kgx2 Adjustable Dumbbells Dumbbell Set for Saving Place Dumbbells Adjustable with Non-Slip Handle 5 Weight Levels-2-12kg Good for Home Office Gym Body Training
EnterSports£101.544.6★1,130 rev
Amazon Basics Adjustable Dumbbell 12 Weight Settings from 3kg to 24kg Single Dumbbell for Home Gym Strength Training Workout Black
Amazon Basics£70.254.5★106 rev
Yaheetech 30KG Adjustable Dumbbells Set 2x15KG Free Weights for Home Gym
Yaheetech£23.804.4★4,100 rev
Kayman 24kg Adjustable Dumbbell Set (2x12kg) - 12-in-1 Quick-Dial System with Safety Lock - 6 adjustable Weight Levels 2/4/6/8/10/12kg - Space Saving Home Gym Strength Training Weights for Men & Women
KAYMAN£92.944.6★122 rev
Newest
by launch dateAmazon Basics Adjustable Dumbbell 12 Weight Settings from 3kg to 24kg Single Dumbbell for Home Gym Strength Training Workout Black
Amazon Basics£70.25106 rev
24kg Adjustable Dumbbell Pair 15-in-1 Weight Settings Smart-Click Tech
BRAINGAIN£170.96274 rev
Kayman 24kg Adjustable Dumbbell Set (2x12kg) - 12-in-1 Quick-Dial System with Safety Lock - 6 adjustable Weight Levels 2/4/6/8/10/12kg - Space Saving Home Gym Strength Training Weights for Men & Women
KAYMAN£92.94122 rev
Amonax Adjustable Dumbbell Set for Women Fitness & Strength Training
Amonax£31.14354 rev
EnterSports 12kgx2 Adjustable Dumbbells Dumbbell Set for Saving Place Dumbbells Adjustable with Non-Slip Handle 5 Weight Levels-2-12kg Good for Home Office Gym Body Training
EnterSports£101.541,130 rev
Trending
90-day click momentumAmonax Adjustable Dumbbell Set for Women Fitness & Strength Training
Amonax£31.144.7★
24kg Adjustable Dumbbell Pair 15-in-1 Weight Settings Smart-Click Tech
BRAINGAIN£170.964.4★
Amazon Basics Adjustable Dumbbell 12 Weight Settings from 3kg to 24kg Single Dumbbell for Home Gym Strength Training Workout Black
Amazon Basics£70.254.5★
Kayman 24kg Adjustable Dumbbell Set (2x12kg) - 12-in-1 Quick-Dial System with Safety Lock - 6 adjustable Weight Levels 2/4/6/8/10/12kg - Space Saving Home Gym Strength Training Weights for Men & Women
KAYMAN£92.944.6★
Yaheetech 30KG Adjustable Dumbbells Set 2x15KG Free Weights for Home Gym
Yaheetech£23.804.4★
What buyers say about adjustable dumbbells
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality feels solid”
“Good value for the price”
“Easy to use”
“Does exactly what I need”
“Very easy to adjust”
“Great starter weights with detachable weights so start light then add more to heavier - great idea”
“right size”
“grip is very comfortable with a large diameter”
“Great, does the job”
“Great for workouts”
What buyers complain about
“Cheap and nasty”
“Unbearable smell”
“This item is not fit for purpose”
“They are very big and bulky”
“Grips collapsed”
“so I dont think this is value for money”
“And my set is now broken”
“This was rusty”
“The weights seemed to be coated with something sticky”
“Looks like a used item”
Top return reasons
Common questions
- Is adjustable dumbbells profitable to sell on Amazon United Kingdom?
- The niche generates £870K/yr across 6 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the adjustable dumbbells niche?
- 6 brands and 9 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in adjustable dumbbells?
- Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 0.2%.
- When does demand for adjustable dumbbells peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the adjustable dumbbells niche?
- Listings span £23.80–£170.96; the average listing price is £81.77 (sweet spot $15–$100). The average incumbent carries 1,014 reviews — the moat a new listing must climb.