Paddle Board
PassPaddle Board scores 73 out of 100, a Pass. Shoppers spend $1.9M a year here, search demand grew +202.7% this quarter, and returns run at 1.2% of orders.
- Flapen Score
- 73 / 100Top 1% of 792 Sports & Outdoors niches · +23 vs the category median of 5073
- Market size
- £1.9M/yr2.6M searches / yr
- 90-day growth
- +202.7%search demand this quarter
- Competition
- 18%top-5 click share · 37 brands · 58 sellers
Flapen Score
Paddle Board against its category
The dotted line is the Sports & Outdoors average. Past it, Paddle Board is stronger. Inside it, weaker.
Market
The Paddle Board market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paddle Board 2.6M times last year and spent an estimated £1.9M. The top 5 brands take 54% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 73 out of 100, a Pass.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +202.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- +202.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £1.9Ma year
- Peak month
- July5.4× the quietest month
- Top search term
- paddle board929K searches a year
02 · Price
A sale here is worth £114.43.
Listings sell for £114.43 on average, from £4.87 to £298.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £114.43 that is £0 to £11K a year per listing.
- Average price
- £114.43above the $15 to $100 sweet spot
- Price range
- £4.87–£298.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£11K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 29.2% of listings are out of stock. The average listing ranks #33 within Water Sports. It carries 1,403 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 80%
- Out of stock, average day
- 29.2%
- Average rank
- #33in Water Sports
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,403per listing
- Listings tracked
- 110
04 · Newcomers
Amazon counts 15 of last year's 29 launches as successful.
29 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 29
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Paddle Board products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SereneLife Inflatable Stand Up Paddle Board SUP Board- Paddleboards for Adults and Youth Surfing Board Kit 0.63cm Thick Standup Paddleboarding Non-Slip Deck Wide Stance Surf Control w/Backpack
- Price
- £102.62
- Rating
- 4.6/5
- Reviews
- 14,520
- Age
- 2y ago

Inflatable Stand UP Paddle Board 106 x 33 x 6 Paddle Board with Backpack Pump non slip Mat Phone Case Ultra-Light Paddle Boards for Adults
- Price
- £106.15
- Rating
- 4.3/5
- Reviews
- 184
- Age
- 2y ago

FunWater Stand Up Paddle Board 335x82x15cm Ultra-Light Inflatable Paddleboard with Accessories Three Fins Adjustable Paddle Pump Backpack Leash Waterproof Phone Bag
- Price
- £110.07
- Rating
- 4.4/5
- Reviews
- 643
- Age
- 5y ago

Panana Inflatable Stand Up Paddle Board 10ft SUP Board for Adults & Youth Wide Stable Anti-Slip iSUP Kit with Paddle Pump Leash Fin & Backpack for Surfing Yoga Fishing All Water
- Price
- £90.37
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 2y ago

FunWater 11 Inflatable Stand Up Paddle Board Ultra-Light SUP with ISUP Accessories Three Fins Adjustable Paddle Pump Backpack Leash Waterproof Bag
- Price
- £110.86
- Rating
- 4.4/5
- Reviews
- 643
- Age
- 6y ago
Trending
90-day click momentum
BLOMZA Inflatable Stand Up Paddle Board 10ft SUP Board with Full Accessories
- Price
- £80.71
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1mo ago

AKSPORT 11 Inflatable Stand-Up Paddle Board with Upgraded SUP Accessories Kit | Extra Wide 34 Design | Non-Slip Deck | Premium SUP Board for Adults & Youth of All Levels
- Price
- £161.39
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 6mo ago

FunWater 106 Inflatable Stand Up Paddle Board Adult Paddleboards with Paddle Backpack 3 Fins Pump and Leash Suitable for Beginners
- Price
- £107.61
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 9mo ago

FEATH-R-LITE 106 Inflatable Stand Up Paddle Board Ultra-Light Paddleboards - SUP Accessories Adjustable Paddle Pump Backpack Leash Fins for All Skill Levels
- Price
- £122.39
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 3y ago

Panana Inflatable Stand Up Paddle Board 10ft SUP Board for Adults & Youth Wide Stable Anti-Slip iSUP Kit with Paddle Pump Leash Fin & Backpack for Surfing Yoga Fishing All Water
- Price
- £88.79
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 2y ago
Newest
by launch date
BLOMZA Inflatable Stand Up Paddle Board 10ft SUP Board with Full Accessories
- Price
- £80.71
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1mo ago

AKSPORT 11 Inflatable Stand-Up Paddle Board with Upgraded SUP Accessories Kit | Extra Wide 34 Design | Non-Slip Deck | Premium SUP Board for Adults & Youth of All Levels
- Price
- £161.39
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 6mo ago

FunWater 106 Inflatable Stand Up Paddle Board Adult Paddleboards with Paddle Backpack 3 Fins Pump and Leash Suitable for Beginners
- Price
- £107.61
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 9mo ago

Niphean (Extra Large) Inflatable Paddle Board SUP for 2+1 People/Family
- Price
- £193.07
- Rating
- 4.5/5
- Reviews
- 1,808
- Age
- 1y ago

Niphean Inflatable Paddle Board with Accessories 106/76Stable SUP
- Price
- £174.25
- Rating
- 4.5/5
- Reviews
- 4,968
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
37 flat
Sellers
58
Top-5 brand share
54%
Top 20: 92%
Top-5 click share
18%
Top 20: 47%
Open market
40%
- FunWater14%
- FEATH-R-LITE13%
- SereneLife10%
- Baudelio8%
- Panana8%
- niphean6%
Demand
Paddle Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.4×
Search terms
Top Paddle Board search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paddle board929K/yr
- sup1.2M/yr
- paddleboard138K/yr
- inflatable paddle board54K/yr
- stand up paddle board44K/yr
- paddle boards29K/yr
- inflatable stand up paddleboards31K/yr
- sup board23K/yr
- kids paddle board21K/yr
- paddle board with seat15K/yr
Reviews and returns
What reviews say buyers love and hate about Paddle Board
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The pump is quite cheap quality
Poor product
Cheaply made
did in fact come apart when on the water
its broken on the first day
breaks within a few minutes of use
theres now a leak around the seal
Air leak
patches for leaks
the air simply hisses out
as soon as we pumped it up air was escaping - it was from the pump section
Wrong gauge so cant inflate
Doesn't move
gauge doesnt work
the valve was not shutting off properly so I contacted the company asking for a new valve
Love
Amazing quality
The quality is really good sturdy
build quality is excellent
cheap price
good value for money
Excellent value for money
easy to inflate
inflates quickly with the included pump
Inflates really easily with the pump included
fun for all the family
Great Fun
Great fun for this summer
Perfect for beginners
Good racket for beginners
This is a great paddle board for beginners - I know that because I'm a beginner
Return
1.2% Return rate 43% Fixable by listing
Fins difficult to fit
A little shorter than my larger boards so this may suit teenagers, children
very small
the air simply hisses out
as soon as we pumped it up air was escaping - it was from the pump section
Wrong gauge so cant inflate
theres now a leak around the seal
Air leak
patches for leaks
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paddle Board questions
Answered from the same tracked data.









