Is badminton set profitable to sell on Amazon United Kingdom?

The niche generates £1.1M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.0%. Flapen's verdict: Launch it (64/100).

How competitive is the badminton set niche?

14 brands and 47 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in badminton set?

Top complaints mined from reviews: Quality-Overall, Durability, Strap/String Quality. The return rate is 0.8%.

When does demand for badminton set peak?

Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 11.7× the quietest.

What does it cost to enter the badminton set niche?

Listings span £4.54–£37.74; the average listing price is £22.47 (sweet spot $15–$100). The average incumbent carries 2,828 reviews — the moat a new listing must climb.

badminton set

Launch it

A $1.1M/yr market growing +33.0% this quarter with returns at 0.8% — clears our launch bar.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great£22.47

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Great£1.1M

£1.1M/yr · 1.3M searches

Price range

Good£4.54–£37.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+33.0%

90-day search growth — must beat 0% to launch

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,827.72

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, badminton set is a £1.1M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Launch it — 64/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

badminton set market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £674K–£899K; units × avg price
Conversion rate: 3.9%
Avg BSR: #48
Page quality: 0%
Prime: 78%
Sponsored: 72%
Out of stock: 3.6%
Avg brand age: 45 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

21%

YONEX41%
SONGMICS13%
Hillington12%
Crystals5%
ENOVI4%
HIRALIY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.0% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.7×

Open Trend

Top badminton set search terms

badminton set278K/yr +176.8%2.6% conv.
badminton racket521K/yr -14.7%1.4% conv.
badminton98K/yr +31.3%0.8% conv.
yonex badminton racket109K/yr -15.4%1.2% conv.
badminton set with net34K/yr +328.1%1.9% conv.
badminton rackets60K/yr +11.8%1.4% conv.
badminton racket yonex29K/yr -7.0%1.1% conv.
garden badminton set9K/yr +286.6%1.5% conv.
yonex28K/yr -22.9%0.3% conv.
badminton racket set11K/yr +23.6%2.5% conv.

All search terms

Top badminton set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YONEX Astrox Lite 27i Graphite Strung Badminton Racket with Full Racket Cover (Blue) | For Intermediate Players | 77 grams | Maximum String Tension - 30lbs

YONEX£28.504.3★3,889 rev

Hillington Badminton Set with Net for 4 Players - All-Weather Badminton Racket Set with 4 Rackets 3 Shuttlecocks Poles & Anchors and Carry Bag - Easy Setup Portable Badminton Net for Garden & Beach

Hillington£16.053.6★179 rev

SONGMICS 3 m Badminton Net Volleyball Net Adjustable Height Poles Portable Set for Tennis Beach-Volleyball for Garden Park Outdoor Blue SYQ300V1

SONGMICS£25.344.6★5,287 rev

Crystals Badminton Racket Set for 2-4 Players | Includes Racquets Shuttlecocks & Carry Bag | Fun Game for Adults | Perfect for Garden Beach & Outdoor Sports (Twin Players Badminton Set)

Crystals£6.313.9★46 rev

SONGMICS 4 m Badminton Net Volleyball Net Adjustable Height Poles Portable Set for Tennis Beach-Volleyball for Garden Park Outdoor Blue SYQ400

SONGMICS£27.734.6★5,287 rev

Newest

by launch date

Carlton Nanomax Pro Ti Badminton Set 2 Player Set with Rackets Carry Cover & Shuttles

Carlton£25.7217 rev

10mo ago

ENOVI EasyGo Badminton Set with Net 4 Racket 4 Birdies Portable Storage Box for Backyards Outdoor Games

ENOVI£37.7452 rev

1y ago

Crystals Badminton Racket Set for 2-4 Players | Includes Racquets Shuttlecocks & Carry Bag | Fun Game for Adults | Perfect for Garden Beach & Outdoor Sports (Twin Players Badminton Set)

Crystals£6.3146 rev

1y ago

Wilson Tour 30 Badminton Racket

Wilson£15.0513 rev

1y ago

Tournament 4 Player Set BLACK/RED BLACK/BLUE

Dunlop Sports£18.38244 rev

3y ago

What buyers say about badminton set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“These rackets are very good quality”

Value For Money15%

“Good value”

Suitability Beginner10%

“A great set for beginners”

Weight Light9%

“lightweight”

Fun/Entertainment Experience7%

“Grandchildren enjoyed playing with it”

Grip5%

“The handles have a comfortable grip”

Size-Overall3%

“its a good size”

Assembly/Installation3%

“Easy to assemble”

Rope/Wire Tangling2%

“Doesnt get tangled between parts”

Portability2%

“Best ever fun with this portable set; so easy to put up and instant fun for the family and friends”

What buyers complain about

Quality-Overall31%

“Quality of the rackets arent great”

Durability13%

“Fell apart first use”

Strap/String Quality10%

“strings are not tight enough”

Handle Quality5%

“not very good quality all the covers on the handles came off in 5 minutes of using them”

Flexibility3%

“are already bending after a few sessions”

Advertised Vs Actual Product3%

“Misleading info”

Size-Overall3%

“The shuttlecocks are smaller than regular ones”

Weight Light2%

“Too light falls over all the time”

Cover Quality2%

“cover sent clearly used very disappointing”

Value For Money2%

“Not worth the money”

Top return reasons

Quality-Overall20%

Size-Overall12%

Defective Material/Parts10%

Weight Heavy7%

Durability6%

Value For Money6%

Handle Quality6%

Grip4%

Functionality-Overall3%

Strap/String Quality3%

Common questions

Is badminton set profitable to sell on Amazon United Kingdom?: The niche generates £1.1M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.0%. Flapen's verdict: Launch it (64/100).
How competitive is the badminton set niche?: 14 brands and 47 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in badminton set?: Top complaints mined from reviews: Quality-Overall, Durability, Strap/String Quality. The return rate is 0.8%.
When does demand for badminton set peak?: Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 11.7× the quietest.
What does it cost to enter the badminton set niche?: Listings span £4.54–£37.74; the average listing price is £22.47 (sweet spot $15–$100). The average incumbent carries 2,828 reviews — the moat a new listing must climb.

badminton set

badminton set market data

Competition & brand share

Demand & seasonality

Top badminton set search terms

Top badminton set products on Amazon

Top sellers

Newest

Trending

What buyers say about badminton set

What buyers love

What buyers complain about

Top return reasons

Common questions

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