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Badminton Set

Maybe

Returns run at only 0.8% of orders. But the average product has 2,828 reviews to catch up to, so Badminton Set is a Maybe.

Flapen Score
64
64 / 100
Top 7% of 792 Sports & Outdoors niches · +14 vs the category median of 50
Market size
£1.1M/yr1.3M searches / yr
90-day growth
+33.0%search demand this quarter
Competition
62%top-5 click share · 14 brands · 47 sellers

Flapen Score

Badminton Set against its category

The dotted line is the Sports & Outdoors average. Past it, Badminton Set is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Badminton Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Badminton Set 1.3M times last year and spent an estimated £1.1M. The top 5 brands take 75% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+33.0%
Conversion, latest week
3.9%
Market size, estimated
£1.1Ma year
Peak month
May11.7× the quietest month
Top search term
badminton set278K searches a year

02 · Price

A sale here is worth £22.47.

Listings sell for £22.47 on average, from £4.54 to £37.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £22.47 that is £34K to £45K a year per listing.

Average price
£22.47inside the $15 to $100 sweet spot
Price range
£4.54–£37.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£34K–£45K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #48 within Badminton. It carries 2,828 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
78%
Out of stock, average day
3.6%
Average rank
#48in Badminton
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,828per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Badminton Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£109K£217K£326K£435K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

47

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

21%

  • YONEX41%
  • SONGMICS13%
  • Hillington12%
  • Crystals5%
  • ENOVI4%
  • HIRALIY4%

Demand

Badminton Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.7×

Search terms

Top Badminton Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • badminton set278K/yr
  • badminton racket521K/yr
  • badminton98K/yr
  • yonex badminton racket109K/yr
  • badminton set with net34K/yr
  • badminton rackets60K/yr
  • badminton racket yonex29K/yr
  • garden badminton set9K/yr
  • yonex28K/yr
  • badminton racket set11K/yr

Reviews and returns

What reviews say buyers love and hate about Badminton Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%−0.06

Quality of the rackets arent great

Poor Quality

Bad Quality and Worst Customer Support

Durability13%−0.10

Fell apart first use

broke after a few weeks of use

it fell apart

Strap/String Quality10%−0.10

strings are not tight enough

The strings were very plasticky

Bad Racket strings

Handle Quality5%−0.03

not very good quality all the covers on the handles came off in 5 minutes of using them

Then when we used another to play the handles just fell apart first use

The handle wraps have become detached after the first time using them

Flexibility3%−0.02

are already bending after a few sessions

Slightly bent when it arrived

Love

Quality-Overall26%−0.06

These rackets are very good quality

Good quality

Good quality set

Value For Money15%+1.18

Good value

worth it

Excellent value for money

Suitability Beginner10%+1.09

A great set for beginners

Suitable for beginners

Good for beginners

Weight Light9%+0.18

lightweight

The rackets are surprisingly lightweight

Very light sturdy racket

Fun/Entertainment Experience7%+0.68

Grandchildren enjoyed playing with it

Great fun

Brilliant lots of fun for kids

Return

0.8% Return rate 16% Fixable by listing

Quality-Overall20%▇▇█▆▆█

Quality of the rackets arent great

Poor Quality

Bad Quality and Worst Customer Support

Size-Overall12%▄▂▅▇██

The shuttlecocks are smaller than regular ones

slightly shorter than the average racket however

almost like it aas too small

Defective Material/Parts10%▂▄▃█▆▃
Weight Heavy7%▄█▁▃▂▃
Durability6%▇▂▂▂█▅

Fell apart first use

broke after a few weeks of use

it fell apart

FAQ

Common Badminton Set questions

Answered from the same tracked data.