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Skateboard

Maybe

Returns run at only 1.0% of orders. But buyers convert on only 1.1% of searches, so Skateboard is a Maybe.

Flapen Score
61
61 / 100
Top 13% of 792 Sports & Outdoors niches · +11 vs the category median of 50
Market size
£210K/yr919K searches / yr
90-day growth
+10.1%search demand this quarter
Competition
24%top-5 click share · 36 brands · 64 sellers

Flapen Score

Skateboard against its category

The dotted line is the Sports & Outdoors average. Past it, Skateboard is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skateboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skateboard 919K times last year and spent an estimated £210K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 919K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.

Searches, last 12 months
919K
Growth, 90 days vs prior 90
+10.1%
Conversion, latest week
1.1%
Market size, estimated
£210Ka year
Peak month
December2.8× the quietest month
Top search term
skateboard657K searches a year

02 · Price

A sale here is worth £21.55.

Listings sell for £21.55 on average, from £8.15 to £44.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £21.55 that is £2K to £5K a year per listing.

Average price
£21.55inside the $15 to $100 sweet spot
Price range
£8.15–£44.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #18 within Skates, Skateboards & Scooters. It carries 1,067 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
77%
Out of stock, average day
20.3%
Average rank
#18in Skates, Skateboards & Scooters
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,067per listing
Listings tracked
77

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Skateboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£4K£8K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

64

Top-5 brand share

45%

Top 20: 88%

Top-5 click share

24%

Top 20: 62%

Open market

50%

  • Xootz19%
  • RUNDONG9%
  • BELEEV7%
  • Osprey5%
  • BOSONER5%
  • Forzueby5%

Demand

Skateboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Skateboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skateboard657K/yr
  • kids skateboard59K/yr
  • skateboards27K/yr
  • skate board29K/yr
  • skateboard for kids ages 6-1230K/yr
  • girls skateboard16K/yr
  • adult skateboard12K/yr
  • skateboard kids11K/yr
  • skateboard adult9K/yr
  • skate board for kids ages 6-1210K/yr

Reviews and returns

What reviews say buyers love and hate about Skateboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.11

wrong sizing

smaller than expected

helmet was on the small side

Durability11%−0.07

they break easily

it sucks it broke instantly

Dangerously Broken

Quality-Overall7%+1.58

This is not a well made board

This skateboard is poorly made

Cheap and horrible

Color4%

the moon ain't red

Functionality-Overall4%−0.03

still not working

Love

Quality-Overall25%+1.58

quality skateboard

Good quality

Feels well made

Size-Overall11%−0.11

Fits perfect

Size was spot on

The fit is secure

Suitability Beginner11%+0.85

it seems like a good safe board for beginners

Good for a beginner

Bought this skateboard to learn on as a beginner it is great I love the bright design

Value For Money11%+0.22

a very good affordable skateboard

Good value for money

Good price

Design-Overall7%+0.22

the design is so bright

Nice design

overall its a good design, nice board and a smooth ride

Return

1.0% Return rate 89% Fixable by listing

Size-Overall81%▇████▇

wrong sizing

smaller than expected

helmet was on the small side

Quality-Overall3%▄█▃▆▅█

This is not a well made board

This skateboard is poorly made

Cheap and horrible

Comfort-Overall2%▁▆▅▃▃█
Defective Material/Parts2%▁█▃▂▃▃

Inner and outer parts detach

Color2%▁▁▁▁▄█

the moon ain't red

FAQ

Common Skateboard questions

Answered from the same tracked data.