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Skateboard

Skateboard shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look
Market size 41Growth 38Conversion 13Competition 91Returns 95Price range 80Avg price 91Brand share 90Review moat 61Quality gap 45
This niche Category average

Is Skateboard profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Skateboard is a £210K/yr Amazon United Kingdom market (919K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.

Skateboard: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +10.1% over the last 90 days and 1.1% of searches end in a purchase.

£210K

revenue / yr

Units sold / yr13K
Search volume / yr+10.1%919K
Conversion rate1.1%
Avg price£21.55

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers36 · 64
Top-5 product click share24%
Open market55%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 77 products

Sponsored placement84%
New entrants (1y)11· 0 succeeded
Avg rating4.5★
Avg reviews1,067

Top Skateboard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

£0£4K£8K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

64

Top-5 brand share

45%

Top 20: 88%

Top-5 click share

24%

Top 20: 62%

Open market

50%

  • Xootz19%
  • RUNDONG9%
  • BELEEV7%
  • Osprey5%
  • BOSONER5%
  • Forzueby5%

Skateboard demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume919KCVR1.1%Products77Brands36Top 5 Brands45%OOS Rate20.3%Rating4.5★Reviews1,067Avg BSR#18
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top Skateboard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • skateboard657K/yr
  • kids skateboard59K/yr
  • skateboards27K/yr
  • skate board29K/yr
  • skateboard for kids ages 6-1230K/yr
  • girls skateboard16K/yr
  • adult skateboard12K/yr
  • skateboard kids11K/yr
  • skateboard adult9K/yr
  • skate board for kids ages 6-1210K/yr

What reviews say buyers love and hate about Skateboard

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall25%

quality skateboard

Size-Overall11%

Fits perfect

Suitability Beginner11%

it seems like a good safe board for beginners

Value For Money11%

a very good affordable skateboard

Design-Overall7%

the design is so bright

What buyers complain about

68% of reviews
Size-Overall29%

wrong sizing

Durability11%

they break easily

Quality-Overall7%

This is not a well made board

Color4%

the moon ain't red

Functionality-Overall4%

still not working

Skateboard return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

89%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
81%
2Quality-Overall
3%
3Comfort-Overall
2%
4Defective Material/Parts
2%
5Color
2%

Common Skateboard questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skateboard 61/100 on Amazon United Kingdom — Worth a look. The niche generates £210K/yr across 77 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved +10.1% over the last 90 days.
Search demand for Skateboard on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.8× the quietest.