Is skateboard profitable to sell on Amazon United Kingdom?

The niche generates £210K/yr across 77 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (61/100).

How competitive is the skateboard niche?

36 brands and 64 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in skateboard?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.0%.

When does demand for skateboard peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the skateboard niche?

Listings span £8.15–£44.85; the average listing price is £21.55 (sweet spot $15–$100). The average incumbent carries 1,067 reviews — the moat a new listing must climb.

skateboard

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great£21.55

avg listing price — sweet spot $15–$100

Brand share

Great45%

top-5 brand share — no brand owns this niche

Price range

Great£8.15–£44.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,066.52

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£210K

£210K/yr · 919K searches

Growth

Okay+10.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, skateboard is a £210K/yr Amazon United Kingdom market (919K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

skateboard market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £216K–£269K; units × avg price
Conversion rate: 1.1%
Avg BSR: #18
Page quality: 0%
Prime: 77%
Sponsored: 84%
Out of stock: 20.3%
Avg brand age: 45 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

Top-5 brand share

45%

Top 20: 88%

Top-5 click share

24%

Top 20: 62%

Open market

50%

Xootz19%
RUNDONG9%
BELEEV7%
Osprey5%
BOSONER5%
Forzueby5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top skateboard search terms

skateboard657K/yr +9.4%0.7% conv.
kids skateboard59K/yr +16.4%1.8% conv.
skateboards27K/yr +8.6%0.5% conv.
skate board29K/yr +8.1%0.9% conv.
skateboard for kids ages 6-1230K/yr +14.8%1.6% conv.
girls skateboard16K/yr +24.6%1.9% conv.
adult skateboard12K/yr +17.9%1.2% conv.
skateboard kids11K/yr +19.2%1.6% conv.
skateboard adult9K/yr +6.9%1.1% conv.
skate board for kids ages 6-1210K/yr +15.1%1.8% conv.

All search terms

Top skateboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Xootz Kids Complete Beginners Double Kick Trick Skateboard Maple Deck - 31 x 8 Inches Snake Skull TY5844

Xootz£19.514.5★419 rev

Xootz Kids Complete Beginners Double Kick Trick Skateboard Maple Deck - 31 x 8 Inches Tentacles TY5760

Xootz£17.644.0★269 rev

Forzueby Adult/Kids Knee Pads Elbow Pads Wrist Guards 6 in 1 Protective Gear Set for Inline Roller Skating Skateboarding Scooter BMX etc

Forzueby£18.584.6★3,316 rev

Kids/Youth Knee Pads Elbow Pad Wrist Guards Protective Gear Set for Child Roller Skates Cycling Bike Skateboard Inline Skatings Scooter Riding BMX bike And Other Outdoor Sports Activities

RUNDONG£10.934.4★1,437 rev

Kids/Youth Knee Pad Elbow Pads for Roller Skates Cycling BMX Bike Skateboard Inline Rollerblading Skating Skatings Scooter Riding Sports (A-Purple Medium(6-15 years))

BOSONER£12.364.6★14,247 rev

Newest

by launch date

Lafefe Kids Protective Gear Set 6 in 1 Knee Pads Elbow Pads Wrist Guards with PP Shell & EVA Cushion Adjustable Skating Pads for Roller Skating Skateboard Cycling

Lafefe£14.081 rev

2mo ago

Youth Kids Adult Knee Pads Elbow Pads Wrist Guards Set 6 in 1 Protective Gear for Roller Skating Skateboard Inline Skating Scooter BMX Cycling Outdoor Sports (3-15 Years & Adults)

Admygo£18.137 rev

3mo ago

Professional Double Kick Skateboard 31 inch Maple Deck ABEC-9 Bearings 95A PU Wheels Custom Graphic Design (bat King(T-Tool Included) 31in) (bat king 31in)

vigvitspo£30.665 rev

11mo ago

M.Y X-Skate Blue Sketch Complete Skateboard 31 Double Kick Beginner Skateboard for Kids Teenagers & Adults 7 Ply Birch Deck ABEC 7 Bearings for tricks and skateparks

M.Y£23.55835 rev

11mo ago

WOLT Skateboard Backpack 15.6 Inch Laptop Backpack for Men Women Sports Backpack with Ball Holder Black

WOLT£28.6079 rev

1y ago

What buyers say about skateboard

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“quality skateboard”

Size-Overall11%

“Fits perfect”

Suitability Beginner11%

“it seems like a good safe board for beginners”

Value For Money11%

“a very good affordable skateboard”

Design-Overall7%

“the design is so bright”

Advertised Vs Actual Product6%

“better than the picture”

Color4%

“Good size and nice colour”

Durability3%

“Sturdy and durable”

Ease Of Use2%

“Very easy to use”

Soft Feel2%

“Smooth ride”

What buyers complain about

Size-Overall29%

“wrong sizing”

Durability11%

“they break easily”

Quality-Overall7%

“This is not a well made board”

Color4%

“the moon ain't red”

Functionality-Overall4%

“still not working”

Stiffness4%

“also trucks are very stiff”

Suitability Winter Weather4%

“did not ride over winter”

Defective Material/Parts2%

“Inner and outer parts detach”

Value For Money2%

“Not the worth the money”

Grip2%

“Extremely disappointing 😞 The gripper paper”

Top return reasons

Size-Overall81%

Quality-Overall3%

Comfort-Overall2%

Defective Material/Parts2%

Color2%

Functionality-Overall2%

Advertised Vs Actual Product1%

Safety Standards1%

Drop/Impact Protection1%

Adhesion/Stickiness1%

Common questions

Is skateboard profitable to sell on Amazon United Kingdom?: The niche generates £210K/yr across 77 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (61/100).
How competitive is the skateboard niche?: 36 brands and 64 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in skateboard?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.0%.
When does demand for skateboard peak?: Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the skateboard niche?: Listings span £8.15–£44.85; the average listing price is £21.55 (sweet spot $15–$100). The average incumbent carries 1,067 reviews — the moat a new listing must climb.