Kayak

Shoppers searched for this 600K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +363.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £311K a year.

Searches, last 12 months

600K

Growth, 90 days vs prior 90

+363.8%

Conversion, latest week

0.5%

Market size, estimated

£311Ka year

Peak month

July8.6× the quietest month

Top search term

kayak241K searches a year

Listings sell for £95.81 on average, from £12.86 to £350.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £95.81 that is £0 to £10K a year per listing.

Average price

£95.81inside the $15 to $100 sweet spot

Price range

£12.86–£350.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£10K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #78 within Water Sports. It carries 1,117 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

53%

Out of stock, average day

16.3%

Average rank

#78in Water Sports

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,117per listing

Listings tracked

43

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months