Skip to content

Kids Electric Scooter

Maybe

The products selling today average only 4.0★. But buyers convert on only 0.5% of searches, so Kids Electric Scooter is a Maybe.

Flapen Score
64
64 / 100
Top 7% of 792 Sports & Outdoors niches · +14 vs the category median of 50
Market size
£217K/yr449K searches / yr
90-day growth
+80.7%search demand this quarter
Competition
39%top-5 click share · 15 brands · 29 sellers

Flapen Score

Kids Electric Scooter against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Electric Scooter is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Electric Scooter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Electric Scooter 449K times last year and spent an estimated £217K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +80.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £217K a year.

Searches, last 12 months
449K
Growth, 90 days vs prior 90
+80.7%
Conversion, latest week
0.5%
Market size, estimated
£217Ka year
Peak month
December4.3× the quietest month
Top search term
kids electric scooter142K searches a year

02 · Price

A sale here is worth £96.67.

Listings sell for £96.67 on average, from £56.84 to £178.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £96.67 that is £0 to £10K a year per listing.

Average price
£96.67inside the $15 to $100 sweet spot
Price range
£56.84–£178.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #60 within Skates, Skateboards & Scooters. It carries 197 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
22%
Out of stock, average day
13.9%
Average rank
#60in Skates, Skateboards & Scooters
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
197per listing
Listings tracked
37

04 · Newcomers

Amazon counts 7 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
7Amazon's first-year sales bar
Average brand age
32 months

Products

Top Kids Electric Scooter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£9K£17K£26K£35K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

29

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

25%

  • HOMCOM23%
  • EVERCROSS15%
  • Hover-Pro14%
  • HeyScooter10%
  • iScooter7%
  • Xootz6%

Demand

Kids Electric Scooter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Kids Electric Scooter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids electric scooter142K/yr
  • electric scooter kids122K/yr
  • electric scooter for kids26K/yr
  • electric scooter for kids ages 8-1228K/yr
  • e scooter kids14K/yr
  • kids electric scooters25K/yr
  • electric kids scooters15K/yr
  • kids electric scooter age 8-1214K/yr
  • electric scooters for kids9K/yr
  • girls electric scooter12K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Electric Scooter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging18%+0.21

now no longer switches on or charges

there's no charger in it

Needs charging constantly

Quality-Overall17%−0.21

Low quality

Bad quality and breaks easily

The quality is generally low

Value For Money12%

AVOID AT ALL COST

Not worth the money

Waste of money

Functionality-Overall11%−0.20

Slow

Doesn't work

Scooter doesnt work

Durability10%−0.24

Parts falling apart after a single use

The cables came off within a week

Used fir one day now doesn't even switch on

Love

Quality-Overall17%−0.21

Build Quality

The build quality is pretty good and solid

The build quality feels very sturdy

Value For Money16%

Good value

Worth the money

Great value

Charging13%+0.21

And go, charges well, and its quite fast too

Fast charging

Magnetic charging is easy

Battery Life9%−0.12

The battery doesn't take long too charge

Battery life i must say is great

the battery lasts well

Fun/Entertainment Experience8%+1.06

Great fun

Great fun for the kids

Modern little gadget for kids with all the bells and whistles

Return

1.8% Return rate 9% Fixable by listing

Functionality-Overall26%▅█▅▄▇▅

Slow

Doesn't work

Scooter doesnt work

Charging21%▇██▆▅▆

now no longer switches on or charges

there's no charger in it

Needs charging constantly

Defective Material/Parts15%█▄█▆▅▄
Durability6%▃▁▃█▃▂

Parts falling apart after a single use

The cables came off within a week

Used fir one day now doesn't even switch on

Size-Overall6%▄▃▄▄▃█

FAQ

Common Kids Electric Scooter questions

Answered from the same tracked data.