kids electric scooter
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great196.57avg incumbent reviews — the moat a new listing must climb
Growth
Great+80.7%90-day search growth — must beat 0% to launch
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Avg price
Great£96.67avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay£217K£217K/yr · 449K searches
Price range
Okay£56.84–£178.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, kids electric scooter is a £217K/yr Amazon United Kingdom market (449K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 64/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
kids electric scooter market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £242K–£290K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 22%
- Sponsored
- 97%
- Out of stock
- 13.9%
- Avg brand age
- 32 months
- Avg seller age
- 207 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
29
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
39%
Top 20: 80%
Open market
25%
- HOMCOM23%
- EVERCROSS15%
- Hover-Pro14%
- HeyScooter10%
- iScooter7%
- Xootz6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +80.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×
Top kids electric scooter search terms
- kids electric scooter142K/yr
- electric scooter kids122K/yr
- electric scooter for kids26K/yr
- electric scooter for kids ages 8-1228K/yr
- e scooter kids14K/yr
- kids electric scooters25K/yr
- electric kids scooters15K/yr
- kids electric scooter age 8-1214K/yr
- electric scooters for kids9K/yr
- girls electric scooter12K/yr
Top kids electric scooter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hover-Pro Electric Scooter Kids Foldable Mobility Scooters E Bike With RGB LED Lights For Ages 6-12 Boys Girls | 6-10 KM Range Dual Braking System 150W Motor Gift for Children
Hover-Pro£102.274.3★12 rev
EVERCROSS E6 Electric Scooter for Kids 7 Lightweight E-Scooter for Ages 6-12 Electric Scooter with A Range of Up to 20 km and 7-Color Lights 3 Speed Modes (8 12 16 km/h)
EVERCROSS£164.044.6★162 rev
EVERCROSS EV06C Electric Scooter 6.5 Foldable Electric Scooters for Kids Ages 6-12 Up to 15 KM/H & 8 KM LED Display Colorful LED Lights Lightweight Kids E-Scooter
EVERCROSS£121.974.2★362 rev
Kid Electric Scooter Teenage Kickscooter Toy Gift For Ages 6 To 12 Years Adjustable Height Folding Ride With 150W Motor 21.6V Battery 6.5Inch Solid Wheel Max 10mph 70kg Load Black
HeyScooter£178.175.0★5 rev
HOMCOM Kids Electric Scooter 5.5 Inch Foldable Kids Scooter for Ages 7-14 120W Motor Up to 12km/h 10km Range Adjustable Height Blue
HOMCOM£57.293.7★797 rev
Newest
by launch date
Electric Scooter for Kids Age 6-16 with Dual Brakes (Black)
Acezozla£85.813 rev
Electric Scooter for Kids Ages 6-12 Foldable Electric Scooter Up to 15KM/H & 8KM Range Colorful LED Lights 3 Speed Modes Lightweight Kids E Scooter - Black
GEBIKE£115.722 rev
HeyScooter Kids Electric Scooter with 15km Range 6.5 Solid Tires 150W Motor Foldable Aluminium Frame Max 16km/h Adjustable Height 75100cm LED Side Lights Dual Brake System (Blue)
HeyScooter£165.487 rev
HeyScooter K2Pro Electric Scooter for Kids 6 Lightweight E-Scooter for Ages 6-12 150W Motor Up to 16 KM/H 10 KM Range Adjustable Height and Colorful Lights 3 Speed Modes (Black)
HeyScooter£134.953 rev
iScooter Kids Electric Scooter with 5.5-6 Inch Tires 100-150W Motor Electric Scooter for Ages 6-12 6-9KM Range 2-3 Speed Modes Colorful LED Lights Lightweight E-Scooter for Boys Girls
iScooter£103.7112 rev
Trending
90-day click momentumHeyScooter K2Pro Electric Scooter for Kids 6 Lightweight E-Scooter for Ages 6-12 150W Motor Up to 16 KM/H 10 KM Range Adjustable Height and Colorful Lights 3 Speed Modes (Black)
HeyScooter£134.954.2★
Electric Scooter for Kids Ages 6-12 Foldable Electric Scooter Up to 15KM/H & 8KM Range Colorful LED Lights 3 Speed Modes Lightweight Kids E Scooter - Black
GEBIKE£115.725.0★
Electric Scooter for Kids Age 6-16 with Dual Brakes (Black)
Acezozla£85.813.5★
HeyScooter Kids Electric Scooter with 15km Range 6.5 Solid Tires 150W Motor Foldable Aluminium Frame Max 16km/h Adjustable Height 75100cm LED Side Lights Dual Brake System (Blue)
HeyScooter£165.484.8★
iScooter Kids Electric Scooter with 5.5-6 Inch Tires 100-150W Motor Electric Scooter for Ages 6-12 6-9KM Range 2-3 Speed Modes Colorful LED Lights Lightweight E-Scooter for Boys Girls
iScooter£103.714.1★
What buyers say about kids electric scooter
What buyers praise and complain about, mined from review topics.What buyers love
“Build Quality”
“Good value”
“And go, charges well, and its quite fast too”
“The battery doesn't take long too charge”
“Great fun”
“easy to use”
“a good safety option also”
“Very easy to assemble and portable, can easily carry it back home”
“but feels sturdy”
“Designed for kids so small enough for him to use and feel comfortable and in control, variable speeds limits that go fast enough to create excitement for him”
What buyers complain about
“now no longer switches on or charges”
“Low quality”
“AVOID AT ALL COST”
“Slow”
“Parts falling apart after a single use”
“When i rode the electric scooter the battery ran out after 30 minutes”
“Instructions for how to use were rubbish”
“Cheap plastic, extremly dissapointed”
“Faulty”
“Balance issues”
Top return reasons
Common questions
- Is kids electric scooter profitable to sell on Amazon United Kingdom?
- The niche generates £217K/yr across 37 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is +80.7%. Flapen's verdict: Worth a look (64/100).
- How competitive is the kids electric scooter niche?
- 15 brands and 29 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in kids electric scooter?
- Top complaints mined from reviews: Charging, Quality-Overall, Value For Money. The return rate is 1.8%.
- When does demand for kids electric scooter peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the kids electric scooter niche?
- Listings span £56.84–£178.17; the average listing price is £96.67 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.