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Basketball

Maybe

Returns run at only 0.6% of orders. But the top 5 brands take 85% of clicks, so Basketball is a Maybe.

Flapen Score
61
61 / 100
Top 13% of 792 Sports & Outdoors niches · +11 vs the category median of 50
Market size
£857K/yr1.3M searches / yr
90-day growth
+12.7%search demand this quarter
Competition
47%top-5 click share · 12 brands · 60 sellers

Flapen Score

Basketball against its category

The dotted line is the Sports & Outdoors average. Past it, Basketball is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basketball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Basketball 1.3M times last year and spent an estimated £857K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £857K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
4.9%
Market size, estimated
£857Ka year
Peak month
December2.4× the quietest month
Top search term
basketball818K searches a year

02 · Price

A sale here is worth £13.85.

Listings sell for £13.85 on average, from £5.13 to £31.06. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £13.85 that is £14K to £17K a year per listing.

Average price
£13.85under the $15 to $100 sweet spot
Price range
£5.13–£31.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£17K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #19 within Basketball. It carries 1,752 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#19in Basketball
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,752per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Basketball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£43K£86K£128K£171K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

60

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

10%

  • Wilson39%
  • Senston20%
  • Optimum13%
  • SPORTISH6%
  • Jicsetk6%
  • Hy-Pro5%
  • Open — no brand owns it (6 brands, 10%)

Demand

Basketball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Basketball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • basketball818K/yr
  • basket ball65K/yr
  • wilson basketball44K/yr
  • basketball balls27K/yr
  • basketballs31K/yr
  • basketball size 529K/yr
  • size 5 basketball30K/yr
  • outdoor basketball26K/yr
  • basketball size 732K/yr
  • kids basketball22K/yr

Reviews and returns

What reviews say buyers love and hate about Basketball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation23%−0.18

The ball deflated within a few weeks

does not stay properly inflated

Deflated

Quality-Overall18%+2.54

i was worried about the quality being rubbish considering it is cheap

Cheap low quality balls

Bad quality

Durability17%−0.11

Fall apart quickly

it is literally falling apart

Breaks easily

Size-Overall9%+0.14

Ridiculously small

it is a smaller toy type ball

Seemed a little smaller than what I remembered

Color4%−0.03

The colour has washed off within a week

BALL COLOUR SENT OUT RANDOMLY

the colour has faded in patches as seen on other pictures

Love

Quality-Overall42%+2.54

Great quality, arrived super quick

Good quality basketball

Excellent quality

Value For Money13%+0.82

Good value

Excellent value for money

Good ball for the price

Size-Overall8%+0.14

Nice size

true to size

Perfect size for kids

Grip7%+0.31

Amazing grip texture

Grip is amazing

satisfying grip

Durability5%−0.11

good Durability

Very durable basketball

it still good as new

Return

0.6% Return rate 31% Fixable by listing

Inflation/Deflation31%▆▃█▇▆▇

The ball deflated within a few weeks

does not stay properly inflated

Deflated

Size-Overall23%█▅▅▆▃▄

Ridiculously small

it is a smaller toy type ball

Seemed a little smaller than what I remembered

Quality-Overall6%▆▆▃▂█▇

i was worried about the quality being rubbish considering it is cheap

Cheap low quality balls

Bad quality

Functionality-Overall5%▁▂▄▄▃█
Defective Material/Parts5%▅▅▅▃█▃

FAQ

Common Basketball questions

Answered from the same tracked data.