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Basketball

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 85% of clicks, so Basketball is a Maybe.

Flapen Score
61
61 / 100
Top 13% of 792 Sports & Outdoors niches · +11 vs the category median of 50
Market size
£857K/yr1.3M searches / yr
90-day growth
+12.7%search demand this quarter
Competition
47%top-5 click share · 12 brands · 60 sellers

Flapen Score

Basketball against its category

The dotted line is the Sports & Outdoors average. Past it, Basketball is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basketball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Basketball 1.3M times last year and spent an estimated £857K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £857K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
4.9%
Market size, estimated
£857Ka year
Peak month
December2.4× the quietest month
Top search term
basketball818K searches a year

02 · Price

A sale here is worth £13.85.

Listings sell for £13.85 on average, from £5.13 to £31.06. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £13.85 that is £14K to £17K a year per listing.

Average price
£13.85under the $15 to $100 sweet spot
Price range
£5.13–£31.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£17K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #19 within Basketball. It carries 1,752 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#19in Basketball
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,752per listing
Listings tracked
31

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Basketball products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£43K£86K£128K£171K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

60

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 89%

Open market

10%

  • Wilson39%
  • Senston20%
  • Optimum13%
  • SPORTISH6%
  • Jicsetk6%
  • Hy-Pro5%
  • Open — no brand owns it (6 brands, 10%)

Demand

Basketball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Basketball search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • basketball818K/yr
  • basket ball65K/yr
  • wilson basketball44K/yr
  • basketball balls27K/yr
  • basketballs31K/yr
  • basketball size 529K/yr
  • size 5 basketball30K/yr
  • outdoor basketball26K/yr
  • basketball size 732K/yr
  • kids basketball22K/yr

Reviews and returns

What reviews say buyers love and hate about Basketball

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Inflation/Deflation”
0.6%of orders come back
“The ball deflated within a few weeks”
A buyer, on “Inflation/Deflation”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Basketball questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data