Basketball
MaybeReturns run at only 0.6% of orders. But the top 5 brands take 85% of clicks, so Basketball is a Maybe.
- Flapen Score
- 61 / 100Top 13% of 792 Sports & Outdoors niches · +11 vs the category median of 5061
- Market size
- £857K/yr1.3M searches / yr
- 90-day growth
- +12.7%search demand this quarter
- Competition
- 47%top-5 click share · 12 brands · 60 sellers
Flapen Score
Basketball against its category
The dotted line is the Sports & Outdoors average. Past it, Basketball is stronger. Inside it, weaker.
Market
The Basketball market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Basketball 1.3M times last year and spent an estimated £857K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £857K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +12.7%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £857Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- basketball818K searches a year
02 · Price
A sale here is worth £13.85.
Listings sell for £13.85 on average, from £5.13 to £31.06. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £13.85 that is £14K to £17K a year per listing.
- Average price
- £13.85under the $15 to $100 sweet spot
- Price range
- £5.13–£31.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #19 within Basketball. It carries 1,752 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #19in Basketball
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,752per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Basketball products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Senston Basketball Size 7 Game Basket Ball for Indoor Outdoor Training ball
- Price
- £15.89
- Rating
- 4.4/5
- Reviews
- 9,865
- Age
- 7y ago

Wilson Basketball NBA DRV Pro Model Outdoor Tackskin Rubber Size: 7 Brown
- Price
- £18.08
- Rating
- 4.5/5
- Reviews
- 4,900
- Age
- 4y ago

Wilson Basketball NBA DRV Plus Model Outdoor Rubber Size: 7 Brown
- Price
- £14.49
- Rating
- 4.6/5
- Reviews
- 2,262
- Age
- 4y ago

SPORTISH Rubber Basketball Size 5 - Orange High Bounce Indoor Outdoor Ball
- Price
- £9.88
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 8mo ago

Hy-Pro Basketball Size 5 - Basketball Ball with Durable Rubber Compound
- Price
- £5.36
- Rating
- 4.4/5
- Reviews
- 2,158
- Age
- 5y ago
Trending
90-day click momentum
Senston Basketball Size 7 Game Basket Ball for Indoor Outdoor Training ball
- Price
- £16.04
- Rating
- 4.4/5
- Reviews
- 9,865
- Age
- 2y ago

FAKOFIS Childrens Basketball Size 3 Youth Basketballs Size 5 Size 7 Outdoor Indoor Street Basketball Arena Training Adult Beginners Basketballs (Green 3)
- Price
- £10.07
- Rating
- 4.6/5
- Reviews
- 1,066
- Age
- 4y ago

MSCYAE Basketball Size 5 Basketball for Children Mini Basketball Size 3 Ideal for Youth Childrens Hands Outdoor Basketball (Orange 3)
- Price
- £11.00
- Rating
- 4.5/5
- Reviews
- 902
- Age
- 3y ago

SPORTISH Rubber Basketball Size 5 - Orange High Bounce Indoor Outdoor Ball
- Price
- £9.88
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 8mo ago

Optimum STREET BASKETBALL - BLACK/YELLOW - SIZE 7
- Price
- £14.84
- Rating
- 4.3/5
- Reviews
- 1,110
- Age
- 2y ago
Newest
by launch date
SPORTISH Rubber Basketball Size 5 - Orange High Bounce Indoor Outdoor Ball
- Price
- £9.88
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 8mo ago

Wilson MVP Basketball Made From Durable Rubber For All-Surface Performance Experience Enhanced Grip & Control Colour: Brown Size: 7
- Price
- £11.92
- Rating
- 4.5/5
- Reviews
- 541
- Age
- 1y ago

Wilson MVP Basketball Made From Durable Rubber For All-Surface Performance Experience Enhanced Grip & Control Colour: Brown Size: 6
- Price
- £11.02
- Rating
- 4.5/5
- Reviews
- 541
- Age
- 1y ago

Wilson MVP CAMO Basketball Made From Durable Rubber For All-Surface Performance Experience Enhanced Grip & Control Colour: Blue Size: 5
- Price
- £11.11
- Rating
- 4.6/5
- Reviews
- 470
- Age
- 1y ago

Wilson NBA Authentic Indoor/Outdoor Basketball - Brown Size 7-29.5
- Price
- £31.06
- Rating
- 4.7/5
- Reviews
- 706
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
60
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
10%
- Wilson39%
- Senston20%
- Optimum13%
- SPORTISH6%
- Jicsetk6%
- Hy-Pro5%
- Open — no brand owns it (6 brands, 10%)
Demand
Basketball search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4×
Search terms
Top Basketball search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- basketball818K/yr
- basket ball65K/yr
- wilson basketball44K/yr
- basketball balls27K/yr
- basketballs31K/yr
- basketball size 529K/yr
- size 5 basketball30K/yr
- outdoor basketball26K/yr
- basketball size 732K/yr
- kids basketball22K/yr
Reviews and returns
What reviews say buyers love and hate about Basketball
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The ball deflated within a few weeks
does not stay properly inflated
Deflated
i was worried about the quality being rubbish considering it is cheap
Cheap low quality balls
Bad quality
Fall apart quickly
it is literally falling apart
Breaks easily
Ridiculously small
it is a smaller toy type ball
Seemed a little smaller than what I remembered
The colour has washed off within a week
BALL COLOUR SENT OUT RANDOMLY
the colour has faded in patches as seen on other pictures
Love
Great quality, arrived super quick
Good quality basketball
Excellent quality
Good value
Excellent value for money
Good ball for the price
Nice size
true to size
Perfect size for kids
Amazing grip texture
Grip is amazing
satisfying grip
good Durability
Very durable basketball
it still good as new
Return
0.6% Return rate 31% Fixable by listing
The ball deflated within a few weeks
does not stay properly inflated
Deflated
Ridiculously small
it is a smaller toy type ball
Seemed a little smaller than what I remembered
i was worried about the quality being rubbish considering it is cheap
Cheap low quality balls
Bad quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Basketball questions
Answered from the same tracked data.









