basketball
Launch itA $857K/yr market growing +12.7% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great£857K£857K/yr · 1.3M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.85avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.13–£31.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,751.58avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United Kingdom niche tracking, basketball is a £857K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Launch it — 61/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
basketball market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- £554K–£693K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.8%
- Avg brand age
- 39 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
60
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
10%
- Wilson39%
- Senston20%
- Optimum13%
- SPORTISH6%
- Jicsetk6%
- Hy-Pro5%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Top basketball search terms
- basketball818K/yr
- basket ball65K/yr
- wilson basketball44K/yr
- basketball balls27K/yr
- basketballs31K/yr
- basketball size 529K/yr
- size 5 basketball30K/yr
- outdoor basketball26K/yr
- basketball size 732K/yr
- kids basketball22K/yr
Top basketball products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Senston Basketball Size 7 Game Basket Ball for Indoor Outdoor Training ball
Senston£15.894.4★9,865 rev
Wilson Basketball NBA DRV Pro Model Outdoor Tackskin Rubber Size: 7 Brown
Wilson£18.084.5★4,900 rev
Wilson Basketball NBA DRV Plus Model Outdoor Rubber Size: 7 Brown
Wilson£14.494.6★2,262 rev
SPORTISH Rubber Basketball Size 5 - Orange High Bounce Indoor Outdoor Ball
SPORTISH£9.884.4★5 rev
Hy-Pro Basketball Size 5 - Basketball Ball with Durable Rubber Compound
Hy-Pro£5.364.4★2,158 rev
Newest
by launch dateSPORTISH Rubber Basketball Size 5 - Orange High Bounce Indoor Outdoor Ball
SPORTISH£9.885 rev
Wilson MVP Basketball Made From Durable Rubber For All-Surface Performance Experience Enhanced Grip & Control Colour: Brown Size: 7
Wilson£11.92541 rev
Wilson MVP Basketball Made From Durable Rubber For All-Surface Performance Experience Enhanced Grip & Control Colour: Brown Size: 6
Wilson£11.02541 rev
Wilson MVP CAMO Basketball Made From Durable Rubber For All-Surface Performance Experience Enhanced Grip & Control Colour: Blue Size: 5
Wilson£11.11470 rev
Wilson NBA Authentic Indoor/Outdoor Basketball - Brown Size 7-29.5
Wilson£31.06706 rev
Trending
90-day click momentum
Senston Basketball Size 7 Game Basket Ball for Indoor Outdoor Training ball
Senston£16.044.4★
FAKOFIS Childrens Basketball Size 3 Youth Basketballs Size 5 Size 7 Outdoor Indoor Street Basketball Arena Training Adult Beginners Basketballs (Green 3)
FAKOFIS£10.074.6★
MSCYAE Basketball Size 5 Basketball for Children Mini Basketball Size 3 Ideal for Youth Childrens Hands Outdoor Basketball (Orange 3)
MSCYAE£11.004.5★
SPORTISH Rubber Basketball Size 5 - Orange High Bounce Indoor Outdoor Ball
SPORTISH£9.884.4★
Optimum STREET BASKETBALL - BLACK/YELLOW - SIZE 7
Optimum£14.844.3★
What buyers say about basketball
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, arrived super quick”
“Good value”
“Nice size”
“Amazing grip texture”
“good Durability”
“Easy to inflate”
“Good for starters”
“Nice cheap fun”
“The color is realy nic eand bright any age can use it uptill age 3”
“Great ball for basketing”
What buyers complain about
“The ball deflated within a few weeks”
“i was worried about the quality being rubbish considering it is cheap”
“Fall apart quickly”
“Ridiculously small”
“The colour has washed off within a week”
“No where does it say that this comes flat”
“Air leakage”
“Ball looks different to picture”
“It's not round”
“looks used”
Top return reasons
Common questions
- Is basketball profitable to sell on Amazon United Kingdom?
- The niche generates £857K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Launch it (61/100).
- How competitive is the basketball niche?
- 12 brands and 60 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in basketball?
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Durability. The return rate is 0.6%.
- When does demand for basketball peak?
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the basketball niche?
- Listings span £5.13–£31.06; the average listing price is £13.85 (sweet spot $15–$100). The average incumbent carries 1,752 reviews — the moat a new listing must climb.